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'''SoundCloud rap''', also known as '''mumble rap''',<ref name=complex>{{cite web|title=The Who's Who of SoundCloud rap|first=Charles|last=Holmes|date=August 30, 2017|work=[[Complex (magazine)|Complex]]|url=http://www.complex.com/music/2017/08/soundcloud-rappers-you-should-know/|quote=What it means to be a SoundCloud rapper in 2017, is shifting and the ecosystem is rapidly changing. The term “SoundCloud Rap” has become a dismissive descriptor in the same way “Mumble Rap” has.}}</ref><ref name=cleveland>{{cite web|title=What is mumble rap? 25 essential songs from Future, Migos and more|first=Troy L.|last=Smith|date=June 6, 2017|work=cleveland.com|url=https://www.cleveland.com/entertainment/index.ssf/2017/06/what_is_mumble_rap_25_essentia.html|quote=Some call it EDM rap or melodic rap. But you probably know it best as mumble rap, a genre characterized by melodic flows and lyrics that are mostly indecipherable.}}</ref> is a music scene and [[microgenre]] that originated on the online audio distribution platform [[SoundCloud]].<ref name="wweek">{{Cite news|url=http://www.wweek.com/music/2018/01/24/an-ageng-hip-hop-fan-and-wws-resident-hypebeast-debate-the-new-sound-of-rap/|title=An Aging Hip-Hop Fan and WW’s Resident Hypebeast Debate the New Sound of Rap|work=Willamette Week|access-date=2018-01-29|language=en-US}}</ref> It is characterized for its simple beats and lyrics that range from the braggadocious and nihilistic to containing discussion of sex and drugs.<ref name="wweek" />
'''SoundCloud rap''', also known as '''mumble rap''',<ref name=complex>{{cite web|title=The Who's Who of SoundCloud rap|first=Charles|last=Holmes|date=August 30, 2017|work=[[Complex (magazine)|Complex]]|url=http://www.complex.com/music/2017/08/soundcloud-rappers-you-should-know/|quote=What it means to be a SoundCloud rapper in 2017, is shifting and the ecosystem is rapidly changing. The term “SoundCloud Rap” has become a dismissive descriptor in the same way “Mumble Rap” has.}}</ref><ref name=cleveland>{{cite web|title=What is mumble rap? 25 essential songs from Future, Migos and more|first=Troy L.|last=Smith|date=June 6, 2017|work=cleveland.com|url=https://www.cleveland.com/entertainment/index.ssf/2017/06/what_is_mumble_rap_25_essentia.html|quote=Some call it EDM rap or melodic rap. But you probably know it best as mumble rap, a genre characterized by melodic flows and lyrics that are mostly indecipherable.}}</ref> is a music scene and [[microgenre]] that originated on the online audio distribution platform [[SoundCloud]].<ref name="wweek">{{Cite news|url=http://www.wweek.com/music/2018/01/24/an-ageng-hip-hop-fan-and-wws-resident-hypebeast-debate-the-new-sound-of-rap/|title=An Aging Hip-Hop Fan and WW’s Resident Hypebeast Debate the New Sound of Rap|work=Willamette Week|access-date=2018-01-29|language=en-US}}</ref> It is characterized for its simple beats and lyrics that range from the braggadocious and nihilistic to containing discussion of sex and drugs.<ref name="wweek" /> The term "mumble rap" is coined by [[Wiz Khalifa]] in June 2016 during an interview on Hot 97.<ref>{{Cite web |url=https://www.billboard.com/articles/columns/hip-hop/7625631/rise-of-mumble-rap-lyricism-2016 |title=The Rise of 'Mumble Rap': Did Lyricism Take a Hit in 2016? |website=Billboard |access-date=2018-07-11}}</ref>


==Style==
==Style==

Revision as of 12:18, 11 July 2018

SoundCloud rap, also known as mumble rap,[1][2] is a music scene and microgenre that originated on the online audio distribution platform SoundCloud.[3] It is characterized for its simple beats and lyrics that range from the braggadocious and nihilistic to containing discussion of sex and drugs.[3] The term "mumble rap" is coined by Wiz Khalifa in June 2016 during an interview on Hot 97.[4]

Style

Todd Moscowitz, the founder of Alamo Records, has called the genre a "lo-fi movement" noting the heavily distorted bass and intentional lack of polish in the sound. When Ski Mask the Slump God discussed the genre's sound and recording techniques, he noted that "It was like the worst recording set up, [but] you could set it up anywhere and that was the wave we were one," and "The raw energy of that – the distortion – is our speciality and we used that to our advantage."[5]

Media attention

Music critic Jon Caramanica of The New York Times opined in a 2017 article that SoundCloud rap "in the last year has become the most vital and disruptive new movement in hip-hop".[6] Complex magazine mentioned SoundCloud rap in an article about rappers on SoundCloud,[1] and Spin noted that the SoundCloud company has not been able to leverage the popularity of SoundCloud rap to improve its financial problems.[7]

See also

References

  1. ^ a b Holmes, Charles (August 30, 2017). "The Who's Who of SoundCloud rap". Complex. What it means to be a SoundCloud rapper in 2017, is shifting and the ecosystem is rapidly changing. The term "SoundCloud Rap" has become a dismissive descriptor in the same way "Mumble Rap" has.
  2. ^ Smith, Troy L. (June 6, 2017). "What is mumble rap? 25 essential songs from Future, Migos and more". cleveland.com. Some call it EDM rap or melodic rap. But you probably know it best as mumble rap, a genre characterized by melodic flows and lyrics that are mostly indecipherable.
  3. ^ a b "An Aging Hip-Hop Fan and WW's Resident Hypebeast Debate the New Sound of Rap". Willamette Week. Retrieved 2018-01-29.
  4. ^ "The Rise of 'Mumble Rap': Did Lyricism Take a Hit in 2016?". Billboard. Retrieved 2018-07-11.
  5. ^ Turner, David (June 1, 2017). "Look At Me!: The Noisy, Blown-Out SoundCloud Revolution Redefining Rap". Rolling Stone.
  6. ^ Caramanica, Jon (June 22, 2017). "The Rowdy World of Rap's New Underground". The New York Times.
  7. ^ Sargent, Jordan (July 14, 2017). "Why Soundcloud Rap Couldn't Save Soundcloud". Spin.