Mellow Mushroom: Difference between revisions
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==Details== |
==Details== |
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Mellow Mushroom restaurants specialize in pizza, but they also serve [[calzone]]s, [[hoagie]]s, [[salad]]s, appetizers, and a wide beer selection. Some Mellow Mushrooms deliver; those that do not have a pick-up option. They often feature a large selection of [[beer]], typically 20-40 beers on draft and 50 or more bottled.{{cn|date= October 2016}} Each store is decorated differently and sometimes there is a unifying theme to the artwork.<ref>{{cite web| last= Billotto| first= Heidi| url= http://www.wsoctv.com/station/2262295/detail.html| title= Mellow Mushroom Restaurant| website= [[WSOC-TV|WSOCTV.com]]| date= 11 June 2003}}</ref> [[Tie-dye]] and colorful [[mushroom]]s are a common theme for locations. Some stores occasionally feature live music, trivia competitions, karaoke, or bingo. |
Mellow Mushroom restaurants specialize in pizza, but they also serve [[calzone]]s, [[hoagie]]s, [[salad]]s, appetizers, and a wide beer selection. Some Mellow Mushrooms deliver; those that do not have a pick-up option. They often feature a large selection of [[beer]], typically 20-40 beers on draft and 50 or more bottled.{{cn|date= October 2016}} Each store is decorated differently and sometimes there is a unifying theme to the artwork.<ref>{{cite web| last= Billotto| first= Heidi| url= http://www.wsoctv.com/station/2262295/detail.html| title= Mellow Mushroom Restaurant| website= [[WSOC-TV|WSOCTV.com]]| date= 11 June 2003| deadurl= yes| archiveurl= https://web.archive.org/web/20110726115359/http://www.wsoctv.com/station/2262295/detail.html| archivedate= 26 July 2011| df= }}</ref> [[Tie-dye]] and colorful [[mushroom]]s are a common theme for locations. Some stores occasionally feature live music, trivia competitions, karaoke, or bingo. |
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Locations sell branded merchandise and clothing onsite and on a website [http://www.mellowgear.com/ Mellow Gear]. |
Locations sell branded merchandise and clothing onsite and on a website [http://www.mellowgear.com/ Mellow Gear]. |
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Revision as of 09:32, 25 January 2018
 | This article may rely excessively on sources too closely associated with the subject, potentially preventing the article from being verifiable and neutral. (September 2014) |
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| Company type | Private |
|---|---|
| Industry | Restaurant franchise |
| Founded | 1974 |
| Founder | Michael R. Nicholson Rocky Reeves  |
| Headquarters | Atlanta, Georgia |
Key people | Rocky Reeves, Marc Weinstein, and Mike Nicholson Buddy Finethy Creative Director |
| Products | Pizza, calzones, hoagies, salads, beer |
| Website | www |
Mellow Mushroom Pizza Bakers is a restaurant chain that was established in 1974 in Atlanta, Georgia as a single pizzeria. It operates as a franchise under the banner of Home Grown Industries, Inc. of Georgia, with over 150 locations throughout the United States. Its headquarters are in Atlanta, Georgia.
Details
Mellow Mushroom restaurants specialize in pizza, but they also serve calzones, hoagies, salads, appetizers, and a wide beer selection. Some Mellow Mushrooms deliver; those that do not have a pick-up option. They often feature a large selection of beer, typically 20-40 beers on draft and 50 or more bottled.[citation needed] Each store is decorated differently and sometimes there is a unifying theme to the artwork.[1] Tie-dye and colorful mushrooms are a common theme for locations. Some stores occasionally feature live music, trivia competitions, karaoke, or bingo.
Locations sell branded merchandise and clothing onsite and on a website Mellow Gear.
History
Mellow Mushroom opened in 1974 when two college students from Georgia Tech, later joined by a third from the University of Georgia, founded a business that reflected their eccentric philosophies.[2] The first store was opened on Spring Street in Atlanta. In the late 1980s, the first franchise was opened by an employee, followed by customer-owned franchises, and then to friends of employees and customers.[2] Each franchise is locally owned and operated with its own unique feel.[3][4]
The first franchise to be located outside of Atlanta was in Athens, Georgia, near the University of Georgia. That store renovated a former Wendy's and was open until 2006. In the summer of 2007, it relocated to Clayton Street in downtown Athens. There are several dozen locations operating in Atlanta and elsewhere in Georgia. Beginning in 2000, the franchise expanded outside college markets to urban areas such as Jacksonville, Florida and Denver, Colorado. The chain has over 200 locations across 20 states.[3]
Logo
The visual identity of Mellow Mushroom Pizza was defined during their early franchising phase by Atlanta artist Buddy Finethy.[3] Finethy created and refined the signature cast of characters that identified the chain.
See also
References
- ^ Billotto, Heidi (11 June 2003). "Mellow Mushroom Restaurant". WSOCTV.com. Archived from the original on 26 July 2011.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ a b "Contact Us". MellowMushroom.com. Archived from the original on February 4, 2012. Retrieved February 20, 2012.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ a b c Bard Brutzman, Anna (April 1, 2011). "Honea Path Native Gives Pizzeria Its Mellow Touch". IndependentMail.com. Archived from the original on December 17, 2014. Retrieved October 7, 2016.
{{cite news}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - ^ "About Us". MellowMushroom.com. Archived from the original on 2007-10-18. Retrieved 2007-10-24.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help)
