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Ducal is a Luxembourgish brand of cigarettes, currently owned and manufactured by "Landewyck Tobacco".[1][2] Ducal is French for Duke.

History

Ducal was founded in 1969 by Landewyck Tobacco as a response to the price war which emerged on the cigarette market in the 1960s, which opted smokers to go for filtered and king size 25-pack cigarettes instead of the traditional 20-packs.[3] The brand became very popular from the 1970s onward and is one of the most popular regional brands, along with Lexington.

The brand is mainly sold in Luxembourg, but they were or are also sold in Belgium, The Netherlands (as rolling tobacco),Germany and Peru.[4][5][6][7]

Various adverts were made for Ducal, such as ashtrays, billboards and advertising pins.[8][9][10]

Controversy

In 2014, two young E-cigarette businessmen named their product "Ducal", similar to the traditional cigarette brand. Currently, Ducal is protected under class 34, namely that of tobacco and smokers. However, the same law also falls under the field of which the electronic cigarette sits. It is unknown what will happen next, as it is up to the judge to decide whether or not the name is a breach of the brand protection law.[11]

See also

References

  1. ^ "Global brands". Landewyck Group. Archived from the original on 2010-01-31. Retrieved 2010-08-23.
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