Australian National Travel Association: Difference between revisions
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The organisation was put under the control of a committee of representatives of the principal contributing bodies, comprising Harold W. Clapp, chairman of Victorian Railway Commissioners, D. I. Dowell, representing British and foreign shipping interests, C. W. Wilson, proprietor of Scott's Hotel, Melbourne, on behalf of Australian hotels, and C. Lloyd Jones, of David Jones, Ltd., Sydney, for Australia's general business interests. In addition representatives were appointed for England and America,<ref>AUSTRALIAN NATIONAL TRAVEL ASSOCIATION. (1929, September 13). Daily Standard (Brisbane, Qld. : 1912 - 1936), , p. 2. Retrieved July 24, 2016, from http://nla.gov.au/nla.news-article187397485</ref> and to 'make vigorous con-tact with travel-selling agencies through the English-speaking world. H. C. Fenton became representative in Great Britain in Grand Buildings, Trafalgar Square, London, and the association's representative in U.S.A. and Canada was set up at 114 Sansom Street, San Francisco.<ref>AUSTRALIAN NATIONAL TRAVEL ASSOCIATION. (1930, December 3). The Daily News (Perth, WA : 1882 - 1950), , p. 1 (HOME (FINAL) EDITION). Retrieved July 24, 2016, from http://nla.gov.au/nla.news-article83823199</ref> |
The organisation was put under the control of a committee of representatives of the principal contributing bodies, comprising Harold W. Clapp, chairman of Victorian Railway Commissioners, D. I. Dowell, representing British and foreign shipping interests, C. W. Wilson, proprietor of Scott's Hotel, Melbourne, on behalf of Australian hotels, and C. Lloyd Jones, of David Jones, Ltd., Sydney, for Australia's general business interests. In addition representatives were appointed for England and America,<ref>AUSTRALIAN NATIONAL TRAVEL ASSOCIATION. (1929, September 13). Daily Standard (Brisbane, Qld. : 1912 - 1936), , p. 2. Retrieved July 24, 2016, from http://nla.gov.au/nla.news-article187397485</ref> and to 'make vigorous con-tact with travel-selling agencies through the English-speaking world. H. C. Fenton became representative in Great Britain in Grand Buildings, Trafalgar Square, London, and the association's representative in U.S.A. and Canada was set up at 114 Sansom Street, San Francisco.<ref>AUSTRALIAN NATIONAL TRAVEL ASSOCIATION. (1930, December 3). The Daily News (Perth, WA : 1882 - 1950), , p. 1 (HOME (FINAL) EDITION). Retrieved July 24, 2016, from http://nla.gov.au/nla.news-article83823199</ref> |
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ANTA established a monthly magazine Walkabout in 1934. It attracted widespread advertising support from tourism businesses and promoted aspects of Australia that even its own citizens would have been unaware. |
ANTA established a monthly magazine [[Walkabout (magazine)|Walkabout]] in 1934. It attracted widespread advertising support from tourism businesses and promoted aspects of Australia that even its own citizens would have been unaware. |
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==Reorganisation== |
==Reorganisation== |
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In 1966, following the recommendations of the Harris, Kerr, Forster Report, the Association's major function, tourism marketing, became incorporated into a statutory authority, the Australian Tourist Commission (ATC) in 1967.<ref>Canberra Times (ACT : 1926 - 1995), Thursday 27 October 1966, page 1</ref> |
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ANTA became the Australian Tourism Industry Association in 1985, prompted by its growing industry potential, and then the Tourism Council Australia in 1995. However in early 2001 it was placed in receivership, to be replaced the Tourism Task Force, established under the Hawke Labor government in the 1980s, and the Australian Tourist Commission.<ref>Wells, Josette Marie (2010) ’One voice for Australia' : a marketing history of Australia's National Tourist Organisation 1929-1967. Monash University thesis http://arrow.monash.edu.au/hdl/1959.1/896648</ref> |
ANTA became the Australian Tourism Industry Association in 1985, prompted by its growing industry potential, and then the Tourism Council Australia in 1995. However in early 2001 it was placed in receivership, to be replaced the Tourism Task Force, established under the Hawke Labor government in the 1980s, and the Australian Tourist Commission.<ref>Wells, Josette Marie (2010) ’One voice for Australia' : a marketing history of Australia's National Tourist Organisation 1929-1967. Monash University thesis http://arrow.monash.edu.au/hdl/1959.1/896648</ref> |
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Revision as of 04:38, 24 July 2016
The Australian National Travel Association (1929 - 2001) was a semi-government industry organisation which promoted tourism and travel in Australia.
Establishment
The Australian National Travel Association was formed in 1929 at the onset of the Great Depression by Charles Lloyd. Most states had already, or soon had, tourist bureaus though their budgets were insufficient and Prime Minister S. M. Bruce announced the formation of the national organisation on Wednesday 1 May 1929,[1] allocating £100,000, obtained mostly from tourist industries for Australian overseas publicity.
Operation
The organisation was put under the control of a committee of representatives of the principal contributing bodies, comprising Harold W. Clapp, chairman of Victorian Railway Commissioners, D. I. Dowell, representing British and foreign shipping interests, C. W. Wilson, proprietor of Scott's Hotel, Melbourne, on behalf of Australian hotels, and C. Lloyd Jones, of David Jones, Ltd., Sydney, for Australia's general business interests. In addition representatives were appointed for England and America,[2] and to 'make vigorous con-tact with travel-selling agencies through the English-speaking world. H. C. Fenton became representative in Great Britain in Grand Buildings, Trafalgar Square, London, and the association's representative in U.S.A. and Canada was set up at 114 Sansom Street, San Francisco.[3]
ANTA established a monthly magazine Walkabout in 1934. It attracted widespread advertising support from tourism businesses and promoted aspects of Australia that even its own citizens would have been unaware.
Reorganisation
In 1966, following the recommendations of the Harris, Kerr, Forster Report, the Association's major function, tourism marketing, became incorporated into a statutory authority, the Australian Tourist Commission (ATC) in 1967.[4]
ANTA became the Australian Tourism Industry Association in 1985, prompted by its growing industry potential, and then the Tourism Council Australia in 1995. However in early 2001 it was placed in receivership, to be replaced the Tourism Task Force, established under the Hawke Labor government in the 1980s, and the Australian Tourist Commission.[5]
References
- ^ OVERSEAS PUBLICITY (1929, May 1). News (Adelaide, SA : 1923 - 1954), , p. 4 (HOME EDITION). Retrieved July 24, 2016, from http://nla.gov.au/nla.news-article129139634
- ^ AUSTRALIAN NATIONAL TRAVEL ASSOCIATION. (1929, September 13). Daily Standard (Brisbane, Qld. : 1912 - 1936), , p. 2. Retrieved July 24, 2016, from http://nla.gov.au/nla.news-article187397485
- ^ AUSTRALIAN NATIONAL TRAVEL ASSOCIATION. (1930, December 3). The Daily News (Perth, WA : 1882 - 1950), , p. 1 (HOME (FINAL) EDITION). Retrieved July 24, 2016, from http://nla.gov.au/nla.news-article83823199
- ^ Canberra Times (ACT : 1926 - 1995), Thursday 27 October 1966, page 1
- ^ Wells, Josette Marie (2010) ’One voice for Australia' : a marketing history of Australia's National Tourist Organisation 1929-1967. Monash University thesis http://arrow.monash.edu.au/hdl/1959.1/896648