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=== Promotion ===
=== Promotion ===
An estimated $300 million marketing effort helped promote ''The Angry Birds Movie'', and along with its production budget, the spending has reached $400 million, making it the biggest-ever campaign for an animated Sony movie, according to executives at the company.<ref name="SonyandRovio"/> Sony's marketing campaign for the film began nine months before its release.<ref name="OpeningWeeknd"/> To help with the film's promotion, Rovio made a deal with [[The Lego Group]] to make a series of 6 [[Lego]] sets, scheduled for a spring 2016 release. A balloon themed after Red debuted at the 2015 [[Macy's Thanksgiving Day Parade]] to promote the film.<ref>{{cite web
An estimated $300 million marketing effort helped promote ''The Angry Birds Movie'', and along with its production budget, the spending has reached $400 million, making it the biggest-ever campaign for an animated Sony movie, according to executives at the company.<ref name="SonyandRovio"/> Sony's marketing campaign for the film began nine months before its release with the marketinging campaign focused on the characters, their unique personalities and the humor of the voice cast via custom media promotions. Sony partnered with more than 100 partners worldwide including tie-ins with [[McDonald]]'s, [[Citroën]], [[Ziploc]] and [[Panasonic]].<ref name="OpeningWeeknd"/> To help with the film's promotion, Rovio made a deal with [[The Lego Group]] to make a series of 6 [[Lego]] sets, scheduled for a spring 2016 release. A balloon themed after Red debuted at the 2015 [[Macy's Thanksgiving Day Parade]] to promote the film.<ref>{{cite web
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Revision as of 09:03, 22 May 2016

The Angry Birds Movie
Theatrical release poster
Directed by
Screenplay byJon Vitti
Story by
  • Mikael Hed
  • Mikko Pöllä
  • John Cohen
Produced by
Starring
Edited by
Music byHeitor Pereira[1]
Production
companies
Distributed byColumbia Pictures
Release dates
  • May 5, 2016 (2016-05-05) (Paris)
  • May 13, 2016 (2016-05-13) (Finland)
  • May 20, 2016 (2016-05-20) (United States)
Running time
97 minutes[2]
Countries
  • United States
  • Finland
LanguageEnglish
Budget$73 million[3]
Box office$54 million[4]

The Angry Birds Movie (or simply Angry Birds)[5] is a 2016 American-Finnish 3D computer-animated action-adventure comedy film based on the video game series of the same name. It was directed by Clay Kaytis and Fergal Reilly (in their directorial debuts),[6] produced by John Cohen and Catherine Winder,[7] and written by Jon Vitti.[8] The film was animated by Sony Pictures Imageworks, and stars Jason Sudeikis, Josh Gad, Danny McBride, Maya Rudolph, Kate McKinnon, Sean Penn, Tony Hale, Keegan-Michael Key, Bill Hader and Peter Dinklage.[9] It was released in the United States on May 20, 2016.

Plot

At Bird Island, an island inhabited by flightless birds, reclusive, grumpy clown Red is sentenced to anger management class after his temper costs him a customer. One day, a boat docks at Bird Island, carrying pigs from Piggy Island led by Leonard. Claiming to be a peaceful explorer and bringing offerings of friendship, the pigs are accepted on the island. More pigs begin to flock to Bird Island without hesitation from the birds.

Eventually, the pigs adjust to society, but Red becomes suspicious of their motives. He recruits his classmates Chuck and Bomb to help him find Mighty Eagle, a giant eagle said to be the protector of the island, and the only bird that can fly. They find him on top of Bird Mountain, but the lazy Mighty Eagle is revealed to be retired and hasn't flown in years. Later, Red's group sees the pigs planting explosives around the island and realizes they are stealing the birds' eggs. Red and Bomb attempt to retrieve the eggs, but the pigs escape and their explosives destroy the village. When the birds realize what happened, Red rallies them to let their anger loose.

The birds construct a boat and sail to Piggy Island, where they find the pigs living in a walled city. Deducing the eggs are most likely in the central castle of the city, the birds attack the pigs by slinging birds at them using a giant slingshot. Red, Chuck, and Bomb make it to the castle and find the eggs in a boiler room to be cooked and eaten by the pigs. Mighty Eagle arrives, having had a change of heart, and carries the eggs out. As the birds escape, an egg falls out and makes its way back into the castle. Red returns the castle, retrieves the egg, and survives Piggy Island's destruction, caused by the pigs' reserve of explosives.

After the explosion, Red is hailed as a hero. He, Chuck, and Bomb are approached by Mighty Eagle, who claims that he wasn't really lazy and made them lose faith in him to teach them to find faith in themselves. In a mid-credits sequence, it is revealed that all of the pigs have survived Piggy Island's destruction, while Leonard is hatching a new plan to steal the eggs.

Cast

Production

The film was made partly in response to the success of the Angry Birds Toons series which according to Rovio employee, Jami Laes, "validated" the idea of creating a feature film.[14] The first image from the film was revealed in October 2014 along with the ensemble cast, which includes Jason Sudeikis, Josh Gad, Danny McBride, Bill Hader, Maya Rudolph, and Peter Dinklage.[9] Gad at first declined to star in the movie, feeling it was too similar to his role in "Olaf" in Frozen but the director eventually convinced him to sign through a 30 minute "visual pitch".[15][16] The film's budget is estimated at $80 million (€75 million).[17] In addition, Rovio and Sony Entertainment will spend roughly €100 million for the marketing and distribution of the film.[17] Exact share was not disclosed, but Rovio will invest in the film over €100 million, which would make it the largest budget in the film industry in Finland, where its most expensive film was Big Game, a 2014 adventure film, made for €8.5 million.[17] Despite the massive budget, Rovio's CEO Mikael Hed stated that "it is the one that I don't ever lose any sleep over",[18] calling it "tremendously strong as a story".[18] During August 2015, Rovio announced that they were expecting to cut 250 jobs equaling 40% of the company. The only sector spared from the job cuts would be personnel working on the movie.[19]

Soundtrack

Untitled

The Angry Birds Movie: Original Motion Picture Soundtrack[21] is the soundtrack album for The Angry Birds Movie. The album was released on May 6, 2016.[22]

Track listing

No.TitlePerformed byLength
1."Friends[23]"Blake Shelton3:04
2."I Will Survive[24]"Demi Lovato4:05
3."Wonderful Life (Mi Oh My)[25]"Matoma3:30
4."On Top of the World"Imagine Dragons3:12
5."Explode[26]"Charli XCX3:45
6."Never Gonna Give You Up"Rick Astley3:34
7."Rock You Like a Hurricane"Scorpions4:16
8."Fight"Steve Aoki3:52
9."Wild Thing"Tone Lōc4:25
10."Sound of da Police"KRS-One4:18
11."Behind Blue Eyes"Limp Bizkit4:31
12."The Mighty Eagle Song[27]"Peter Dinklage2:06
13."The Mighty Red Song[28]"The Hatchlings0:47
14."Medley: Angry Birds Movie Score[29]"Heitor Pereira3:18

Release

The film was initially scheduled to be released on July 1, 2016,[30] but it was later moved up to a May 20 release date.[31] On September 23, 2015, the teaser trailer for the film was released onto YouTube,[32] and was shown two days later in theatres for screenings of Hotel Transylvania 2. Four months later, the official theatrical trailer for the film was again released onto YouTube[33] and was shown in theatres for screenings of Kung Fu Panda 3. A showing of the second trailer for theatres in Finland and cinemas in the UK was included in screenings of Kung Fu Panda 3 and Zootopia in Easter 2016.[34]

The film will be released in Finland and the UK on May 13, 2016, and in the United States on May 20, 2016.

Promotion

An estimated $300 million marketing effort helped promote The Angry Birds Movie, and along with its production budget, the spending has reached $400 million, making it the biggest-ever campaign for an animated Sony movie, according to executives at the company.[3] Sony's marketing campaign for the film began nine months before its release with the marketinging campaign focused on the characters, their unique personalities and the humor of the voice cast via custom media promotions. Sony partnered with more than 100 partners worldwide including tie-ins with McDonald's, Citroën, Ziploc and Panasonic.[35] To help with the film's promotion, Rovio made a deal with The Lego Group to make a series of 6 Lego sets, scheduled for a spring 2016 release. A balloon themed after Red debuted at the 2015 Macy's Thanksgiving Day Parade to promote the film.[36][37][38]

Reception

Box office

In the United States and Canada, The Angry Birds Movie opened on May 20, 2016, alongside Neighbors 2: Sorority Rising and The Nice Guys and is projected to gross between $35–40 million, possibly going as high as $45 million from 3,932 theaters in its opening weekend.[39][40][35] Deadline.com noted that the film has the benefit of being the only animated feature until Disney/Pixar's Finding Dory arrives in theaters on June 17.[40] Fandango reported that The Angry Birds Movie was the top selling film for the weekend, pacing in tandem with Hotel Transylvania 2.[35] It grossed $800,000 from its Thursday night previews[35] and $11 million on its opening day, topping the box office.[41]

Internationally, The Angry Birds Movie was released in 74 markets (63% of its total marketplace) on May 13, one week ahead of its US release. It finished first in 37 territories and second overall at the international box office behind Captain America: Civil War. Benefiting from the 2016 Cannes Film Festival, it grossed $43 million, with the top openings being Russia ($5.7 million), the United Kingdom and Ireland ($3.1 million), Germany ($2.9 million), Mexico ($2.8 million) and Brazil ($2.7 million).[42] In other territories, including China and South Korea, the film opened on May 20.[42]

Critical response

The Angry Birds Movie has received mixed reviews from critics.[43] On Rotten Tomatoes the film has a rating of 42%, based on 117 reviews, with an average rating of 4.9/10. The site's critical consensus reads, "The Angry Birds Movie is substantially more entertaining than any film adapted from an app has any right to be – which may or may not be much of an endorsement".[44] On Metacritic the film has a score of 43 out of 100, based on 25 critics, indicating "mixed or average reviews".[45] On CinemaScore, audiences gave the film an average grade of "B+" on an A+ to F scale.[46]

References

  1. ^ Burlingame, Jon (August 26, 2015). "Heitor Pereira Coaxes Emotion Out of Music". Variety. Retrieved August 28, 2015.
  2. ^ "The Angry Birds Movie". Showcase Cinemas. Retrieved May 6, 2016.
  3. ^ a b Ryan Faughnder (May 17, 2016). "Sony and Rovio hope $400-million promotional blitz will help 'Angry Birds' soar". Los Angeles Times. Retrieved May 18, 2016.
  4. ^ "The Angry Birds Movie (2016)". Box Office Mojo. Retrieved May 21, 2016. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  5. ^ http://www.bbfc.co.uk/releases/angry-birds-film
  6. ^ "Animation Vets Clay and Fergal Reilly will direct Angry Birds feature". Cartoon Brew. Amid Amidi. Retrieved February 23, 2014.
  7. ^ "Rovio announces Jon Cohen as the producer of Angry Birds". Rovio. Retrieved February 23, 2014.
  8. ^ "Jon Vitti takes flight with Angry Birds movie screenplay". Rovio. Retrieved February 23, 2014.
  9. ^ a b c d e f g h i j k l m n McNary, Dave (October 1, 2014). "'Angry Birds' Movie Casts Jason Sudeikis, Josh Gad, Peter Dinklage, Maya Rudolph". Variety. Retrieved October 1, 2014.
  10. ^ "Chuck on Twitter: "Kallan Holley voice as young Red. And Jason Sudeikis voice as Red. #AngryBirdsMovie"". Twitter. April 13, 2016. Retrieved April 26, 2016.
  11. ^ Pedersen, Erik (September 23, 2015). "'Angry Birds Movie' Trailer: Sony's Avians-Vs-Pigs Saga Takes Ire To New Levels". Deadline. Retrieved September 23, 2015.
  12. ^ a b c d e "The Cast and First Image from the Angry Birds Movie Revealed!". comingsoon.net. October 1, 2014. Retrieved October 1, 2014.
  13. ^ Staskiewicz, Keith (December 29, 2015). "Blake Shelton to sing and voice a pig in The Angry Birds Movie". Entertainment Weekly. Retrieved December 30, 2015.
  14. ^ Takahashi, Dean. "Rovio's Jami Laes on keeping Angry Birds in the entertainment vortex (interview)". VentureBeat. Retrieved May 14, 2016.
  15. ^ Hadley, Glenn. "'Angry Birds Movie': Why Actor Josh Gad Initially Said 'No' to the Film". inquisitr. Retrieved May 14, 2016.
  16. ^ Tilly, Chris. "JOSH GAD SAYS ANGRY BIRDS MOVIE IS "UNEXPECTEDLY SMART"". IGN. Retrieved May 14, 2016.
  17. ^ a b c Saarinen, Juhani; Teivainen, Aleksi (March 19, 2015). "Rovio splashes over €100m in animated feature". Helsinki Times. Retrieved March 23, 2015.
  18. ^ a b Rossi, Juhana; Grundberg, Sven. "Angry Birds Maker Rovio Aims for the Next Level". Wall Street Journal. Retrieved August 28, 2015.
  19. ^ Spangler, Todd. "'Angry Birds' Maker Rovio to Axe 260 Jobs, But Spares Movie Staff". Variety. Retrieved August 28, 2015.
  20. ^ "Demi Lovato's 'Angry Birds' Soundtrack Song Could Be The 2016 Song Of The Summer". Bustle. January 29, 2016. Retrieved January 9, 2016.
  21. ^ "The Angry Birds Movie (Original Motion Picture Soundtrack)". iTunes. January 29, 2016. Retrieved January 9, 2016.
  22. ^ "'The Angry Birds Movie' Soundtrack Features Demi Lovato, Charli XCX & Rick Astley". Idolator. January 29, 2016. Retrieved January 9, 2016.
  23. ^ Blake Shelton - Friends - From The Angry Birds Movie (Official Video). April 8, 2016 – via YouTube.
  24. ^ Demi Lovato - “I Will Survive” - From The Angry Birds Movie [Official Audio]. May 5, 2016 – via YouTube.
  25. ^ Matoma - Wonderful Life (Mi Oh My) - From The Angry Birds Movie [Official Audio]. April 22, 2016 – via YouTube.
  26. ^ Charli XCX - "Explode" - From The Angry Birds Movie [Official Audio]. May 5, 2016 – via YouTube.
  27. ^ The Angry Birds Movie Peter Dinklage The Mighty Eagle Song. May 8, 2016 – via YouTube.
  28. ^ The Hatchlings - "The Mighty Red Song" - From The Angry Birds Movie [Official Audio]. May 5, 2016 – via YouTube.
  29. ^ Heitor Pereira - "Angry Birds Movie Score Medley" - From The Angry Birds Movie [Official Audio]. May 5, 2016 – via YouTube.
  30. ^ "Sony Takes Worldwide Rights To Angry Birds Movie, Will Release It In 2016". Deadline. May 15, 2013. Retrieved February 23, 2014.
  31. ^ Couto, Anthony (December 24, 2014). "Sony's Angry Birds Movie Gets a New Release Date". IGN. Retrieved December 24, 2014.
  32. ^ "The Angry Birds Movie – Official Teaser Trailer". YouTube. Angry Birds. September 23, 2015. Retrieved January 27, 2016.
  33. ^ "The Angry Birds Movie – Official Theatrical Trailer". YouTube. Sony Pictures Entertainment. January 27, 2016. Retrieved January 27, 2016.
  34. ^ "The Angry Birds Movie – Official International Theatrical Trailer". YouTube. Angry Birds. March 1, 2016. Retrieved March 2, 2016.
  35. ^ a b c d Anthony D'Alessandro (May 20, 2016). "'Angry Birds' Is The Word With $42M-$44M No. 1 Opening; 'Neighbors 2' Lower With $25M – Box Office". Deadline.com. Retrieved May 21, 2016. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  36. ^ Campbell, Evan (June 8, 2015). "Lego Angry Birds Sets Announced". Kotaku. Retrieved July 2, 2015.
  37. ^ Fahey, Mike (July 1, 2015). "So That's What A LEGO Angry Bird Looks Like". Kotaku. Retrieved July 2, 2015.
  38. ^ Snider, Mike (October 1, 2015). "Angry Bird balloon to take flight in annual Macy's Thanksgiving Day parade". USA Today. Retrieved October 10, 2015.
  39. ^ Anthony D'Alessandro (May 9, 2016). "Why 'Captain America: Civil War' Is Poised To Be This Summer's Top-Grossing Live-Action Film: B.O. Postmortem". Deadline.com. Retrieved May 10, 2016. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  40. ^ a b Anthony D'Alessandro (May 17, 2016). "'Captain America' To Step On 'Angry Birds', 'Neighbors 2' & 'Nice Guys' – Box Office Preview". Deadline.com. Retrieved May 18, 2016. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  41. ^ Scott Mendelson (May 21, 2016). "Friday Box Office: 'Angry Birds' Soars To $11M, 'Neighbors 2' Snags $8M, 'Nice Guys' Finishes Fourth". Forbes. Retrieved May 21, 2016.
  42. ^ a b Nancy Tartaglione (May 16, 2016). "'Angry Birds Movie' Takes Off With $43M; 'Captain America: Civil War' Hits $647M Offshore, $943M WW – Intl B.O. Final". Deadline.com. Retrieved May 17, 2016. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  43. ^ "Can Angry Birds Take Down Captain America at the Box Office?". deadline.com.
  44. ^ "The Angry Birds Movie (2016)". Rotten Tomatoes. Retrieved May 21, 2016.
  45. ^ "The Angry Birds Movie reviews". Metacritic. Retrieved May 19, 2016.
  46. ^ "'Angry Birds' Is The Word With $42M-$44M No. 1 Opening; 'Neighbors 2' Lower With $25M – Box Office". deadline.com.
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