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In 2015, Southside continued to push his trap sound in the hip hop industry ubiquitously, especially on various songs produced by him and his 808 Mafia collective. Luellen was responsible for producing a significant portion of [[Future (rapper)|Future]]'s album, [[Dirty Sprite 2|DS2]] and nearly the entirety of Future's mixtape, "56 Nights", in which Southside made the entire project's worth of beats in only one night.<ref>{{cite web | url=http://www.djbooth.net/index/news/entry/2015-09-03-southside-video-interview | title=SOUTHSIDE ON MAKING “56 NIGHTS,” LIVING WITH TRAVI$ SCOTT & MORE (VIDEO INTERVIEW) | publisher=DJBooth | date=September 3 2015 | accessdate=5 October 2015 | author=Brendan Varan.}}</ref>
In 2015, Southside continued to push his trap sound in the hip hop industry ubiquitously, especially on various songs produced by him and his 808 Mafia collective. Luellen was responsible for producing a significant portion of [[Future (rapper)|Future]]'s album, [[Dirty Sprite 2|DS2]] and nearly the entirety of Future's mixtape, "56 Nights", in which Southside made the entire project's worth of beats in only one night.<ref>{{cite web | url=http://www.djbooth.net/index/news/entry/2015-09-03-southside-video-interview | title=SOUTHSIDE ON MAKING “56 NIGHTS,” LIVING WITH TRAVI$ SCOTT & MORE (VIDEO INTERVIEW) | publisher=DJBooth | date=September 3 2015 | accessdate=5 October 2015 | author=Brendan Varan.}}</ref>


==Production style==
==Production style and influences==
Southside uses the digital audio workstation, [[FL Studio]] along with custom installed [[Virtual Studio Technology|VST]] plugins to compose his beats. Luellen's distinct signature [[Trap music|trap]] sound is griity, grimy, and thunderous hip hop street sound which is similar to that of his fellow collaborators, Lex Luger and his group [[808 Mafia]]. Despite such similarities, Luellen's sound is distinctly known to be more gangster, bombastic, gritty, rambunctious, and menacing compared to that of his collaborators. Luellen is known for his dark, belligerent, and menacing hip hop sound coupled with hard hitting [[Roland TR-808|808]] kicks, crisp snare drums, fast hi-hats, frantic synthesizers, sinister lead instruments, and colorfully layered ominous orchestration of synthesized brass, [[Orchestra hit|hits]], stringed, woodwind, and keyboard instruments.<ref name="auto"/><ref>{{cite web | url=http://www.arkatechbeatz.com/brick-squad-producer-southside-interview/ | title=Brick Squad Producer Southside Interview | publisher=Arkatech Beats | date=Nov 15, 2010 | accessdate=6 August 2015}}</ref><ref>{{cite web | url=http://www.complexmag.ca/music/2014/02/meet-tm88-and-southside-of-808-mafia | title=What's Young Thug Like In the Studio? We Interviewed "Danny Glover" Producers 808 Mafia | publisher=Complex | date=Feb 28, 2014 | accessdate=26 July 2014 | author=David Drake}}</ref><ref>{{cite web | url=http://arkatechbeatz.com/brick-squad-producer-southside-interview/ | title=Brick Squad Producer Southside Interview | publisher=Arkatechbeatz | date=15 November 2010 | accessdate=26 July 2014}}</ref> Like many other producers Southside uses a musical signature tag on many of the songs he has produced. His main tag is a pitched-up voice saying his name. He also uses his team tag, 808 Mafia and more recently, a high-pitched siren heard in the film [[Kill Bill]].<ref name="ref1" /> Back in the beginning of his career, Southside claimed to complete a single beat in 15 to 30 minutes, but as of 2015, he claims to be able to make a single beat in less than 6 minutes and with no sound.<ref name="pigeonsandplanes.com"/>
Southside uses the digital audio workstation, [[FL Studio]] along with custom installed [[Virtual Studio Technology|VST]] plugins to compose his beats. Luellen's distinct signature [[Trap music|trap]] sound is griity, grimy, and thunderous hip hop street sound which is similar to that of his fellow collaborators, Lex Luger and his group [[808 Mafia]]. Despite such similarities, Luellen's sound is distinctly known to be more gangster, bombastic, gritty, rambunctious, and menacing compared to that of his collaborators Luellen is known for his dark, belligerent, and menacing hip hop sound coupled with hard hitting [[Roland TR-808|808]] kicks, crisp snare drums, fast hi-hats, frantic synthesizers, sinister lead instruments, and colorfully layered ominous orchestration of synthesized brass, [[Orchestra hit|hits]], stringed, woodwind, and keyboard instruments.<ref name="auto"/><ref>{{cite web | url=http://www.arkatechbeatz.com/brick-squad-producer-southside-interview/ | title=Brick Squad Producer Southside Interview | publisher=Arkatech Beats | date=Nov 15, 2010 | accessdate=6 August 2015}}</ref><ref>{{cite web | url=http://www.complexmag.ca/music/2014/02/meet-tm88-and-southside-of-808-mafia | title=What's Young Thug Like In the Studio? We Interviewed "Danny Glover" Producers 808 Mafia | publisher=Complex | date=Feb 28, 2014 | accessdate=26 July 2014 | author=David Drake}}</ref><ref>{{cite web | url=http://arkatechbeatz.com/brick-squad-producer-southside-interview/ | title=Brick Squad Producer Southside Interview | publisher=Arkatechbeatz | date=15 November 2010 | accessdate=26 July 2014}}</ref> Like many other producers Southside uses a musical signature tag on many of the songs he has produced. His main tag is a pitched-up voice saying his name. He also uses his team tag, 808 Mafia and more recently, a high-pitched siren heard in the film [[Kill Bill]].<ref name="ref1" /> Back in the beginning of his career, Southside claimed to complete a single beat in 15 to 30 minutes, but as of 2015, he claims to be able to make a single beat in less than 6 minutes and with no sound.<ref name="pigeonsandplanes.com"/> He cites [[Lil Jon]] as his favorite producer and enjoys the production work made by [[Pharrell]], [[Shawty Redd]], and [[Drumma Boy]].<ref>[http://respect-mag.com/the-illest-motherfucker-alive-an-interview-with-southside/ “The Illest Motherfucker Alive” – an interview with Southside] Respect-Mag.com</ref> He is also inspired by Kanye West, [[Dr. Dre]] and [[Swizz Beatz]].<ref>[http://respect-mag.com/video-lex-luger-southside-talk-producers-software-and-creativity/ Lex Luger & Southside talk producers, software, and creativity] Respect-Mag.com</ref>


===Work ethic===
===Work ethic===

Revision as of 05:09, 6 October 2015

Southside
Southside at the Salute Me or Shoot Me 4 listening party in 2012
Southside at the Salute Me or Shoot Me 4 listening party in 2012
Background information
Birth nameJoshua Howard Luellen
Also known asSouthside Sizzle, Southside on da Track, Young Sizzle
Born (1989-02-02) February 2, 1989 (age 35)
OriginAtlanta, Georgia, United States
GenresHip hop,[1] R&B
Occupation(s)Record producer, songwriter, rapper
Instrument(s)Vocals, FL Studio
Years active2010–present
Labels1017 Brick Squad

Joshua Howard Luellen (born February 2, 1989),[2] professionally known as Southside or Southside on the Track, is an American record producer, songwriter and rapper. He gained popularity for producing the majority of the tracks on Waka Flocka Flame's albums Triple F Life: Friends, Fans & Family and Ferrari Boyz. In 2010, Southside along with fellow 1017 collaborator Lex Luger established their production group 808 Mafia, where Southside currently is at the helm of the group.[3] The basis for his stage name came from the place from where Luellen grew up, Southside, Atlanta.[4]

Career

Southside grew up in the Southside region of Atlanta, Georgia.[2] Growing up, he was an accomplished baseball player and excelled in numerous baseball position but eventually gave up the sport after suffering a head concussion when a ball was thrown toward his head.[5] He started making beats when he was 14 years old, when he got his first computer.[6] It was around his mid teenage years that Southside decided to start take music production as a serious career path.[7] He was later discovered by then unknown rapper Waka Flocka Flame when he was 17 and through Waka's network, Gucci Mane eventually signed him to his label 1017 Brick Squad Records.[7][8] At Bricksquad Records, Luellen met Lex Luger, who was another producer for Waka Flocka, and the two started working together to lay the production groundwork for Waka Flocka's debut album.

Southside’s first major release was the song "Fuck the Club Up," which appeared on Waka Flocka’s debut album Flockaveli. In 2011, Southside co-produced the track "Illest Motherfucker Alive," from Kanye West & Jay-Z’s critically acclaimed album Watch the Throne.[9] This helped to boost his career and bring him into the mainstream. He has since worked with artists such as Rick Ross, B.o.B, Wale, Meek Mill, Lil Scrappy,MGK[6] among others.

Southside was the main producer of Gucci Mane & Waka Flocka’s collaboration album Ferrari Boyz and on Flocka’s sophomore album "Triple F Life: Friends, Fans & Family".

In January 2013, Southside produced "Millions" - the lead single from Pusha T's mixtape Wrath of Caine.[10] The music video for the song was released on February 10. The song sparked controversy when producer Rico Beats was asked to modify Southside's instrumental for the final version of the song. Southside wasn't notified of the changes, which lead to the two producers exchanging threats over Twitter.[1] In Wrath of Caine's official tracklist, Kanye West is credited as co-producer, instead of Rico Beats.[11] Also in 2013, Southside & TM88 produced the song "Tapout" by Birdman for his album Rich Gang: Flashy Lifestyle. The song peaked at #44 on the Billboard Hot 100 and have been certified Gold By The RIAA.

In 2015, Southside continued to push his trap sound in the hip hop industry ubiquitously, especially on various songs produced by him and his 808 Mafia collective. Luellen was responsible for producing a significant portion of Future's album, DS2 and nearly the entirety of Future's mixtape, "56 Nights", in which Southside made the entire project's worth of beats in only one night.[12]

Production style and influences

Southside uses the digital audio workstation, FL Studio along with custom installed VST plugins to compose his beats. Luellen's distinct signature trap sound is griity, grimy, and thunderous hip hop street sound which is similar to that of his fellow collaborators, Lex Luger and his group 808 Mafia. Despite such similarities, Luellen's sound is distinctly known to be more gangster, bombastic, gritty, rambunctious, and menacing compared to that of his collaborators Luellen is known for his dark, belligerent, and menacing hip hop sound coupled with hard hitting 808 kicks, crisp snare drums, fast hi-hats, frantic synthesizers, sinister lead instruments, and colorfully layered ominous orchestration of synthesized brass, hits, stringed, woodwind, and keyboard instruments.[4][13][14][15] Like many other producers Southside uses a musical signature tag on many of the songs he has produced. His main tag is a pitched-up voice saying his name. He also uses his team tag, 808 Mafia and more recently, a high-pitched siren heard in the film Kill Bill.[2] Back in the beginning of his career, Southside claimed to complete a single beat in 15 to 30 minutes, but as of 2015, he claims to be able to make a single beat in less than 6 minutes and with no sound.[5] He cites Lil Jon as his favorite producer and enjoys the production work made by Pharrell, Shawty Redd, and Drumma Boy.[16] He is also inspired by Kanye West, Dr. Dre and Swizz Beatz.[17]

Work ethic

Inside the studio, Southside is known for his strong work ethic and strategic marketing acumen when producing beats for artists and getting the finalized track towards the mixtape circuit or for radio play.[8][18] Since 2013, Southside began to focus on his as producer from an entrepreneurial perspective, cultivating talent while learning the ins and outs of the legality in the music production business as well as negotiating deals and making the financial decisions on every track he is responsible for producing.[3]

Personal life

Luellen was born when his mother was 18 and still in high school. His father, Masaba Tyson was also a record producer known as CAPP1 who produced for several Atlanta hip hop acts, including for local hip hop giants OutKast.[7] Southside currently has 3 children, sons Karmello and Legend, and a daughter named Karlye.[5]

Selected discography

2010

Waka Flocka Flame – Flockaveli

  • 01 – Bustin at Em (with Lex Luger)
  • 07 – Fuck the Club Up
  • 19 - Gun Sounds

2011

Meek Mill - Concrete Jungle (Maybach Music Edition)

  • 02 - Tatts On My Arm ft. (Rick Ross)

Gucci Mane - The Return of Mr. Zone 6

  • 05 - Shout Out to My Set

Waka Flocka Flame - Benjamin Flocka

  • 03 - Brick Squad Monopoly
  • 07 - Kill The Parkin Lot
  • 09 - Spazz Out
  • 10 - Crowd
  • 11 - Cocaine Runners
  • 15 - Nik After Nik
  • 17 - Watch My Power Spread

Gucci Mane - Writings on the Wall 2

  • 06 - Psycho
  • 17 - Major

Jay-Z & Kanye West – Watch the Throne

  • 13 – Illest Motherfucker Alive (with Kanye West and Mike Dean)

Waka Flocka Flame & Gucci Mane – Ferrari Boyz

  • 02 - 15th and the 1st
  • 04 – Feed Me
  • 05 – Mud Musik
  • 07 – Young Niggaz
  • 08 – Suicide Homicide
  • 09 – I Don't See U
  • 10 – PacMan
  • 12 – She Be Puttin' On (with Lex Luger)

Meek Mill - Dreamchasers

  • 07 - Body Count (with TM88)
  • 14 - Don't Panic (with 808 Mafia & Lil Lody)

Waka Flocka Flame & Slim Dunkin - Twin Towers 2 (No Fly Zone)

  • 06 - BMW
  • 07 - Let Me See You Do It
  • 08 - Blindside
  • 09 - Band Pop
  • 10 - Flex
  • 12 - Drop It Girl
  • 13 - Fresh As Fuck
  • 15 - R.I.P.

2 Chainz – T.R.U. REALigion

  • 03 – Undastatement (with Lex Luger)

OJ Da Juiceman - The Lord of the Rings

  • 03. "Lately"

2012

Gucci Mane - Trap Back

  • 03 - Quiet
  • 07 - Trap Back
  • 08 - Opposite

Meek Mill - Dreamchasers 2

  • 10 - Racked Up Shawty

Waka Flocka Flame - Triple F Life: Friends, Fans & Family

  • 01 – Triple F Life
  • 02 – Let Dem Guns Blam
  • 07 – Fist Pump (with B.o.B & Jamieson Xavier Jones)
  • 09 – Cash
  • 10 - Lurkin (with TM88)
  • 11 – Clap
  • 12 – U Ain't Bout That Life
  • 14 – Flex
  • 16 – Inky
  • 18 – Everything I Love (with Sonny Digital)

2 Chainz - Based on a T.R.U. Story

  • 02 - Crack

Big Sean - Detroit

Meek Mill - Dreams & Nightmares

Waka Flocka Flame - Salute Me or Shoot Me 4 (Banned from America)

  • 01 - 50K (with TM88)
  • 02 - Death of Me (with TM88)
  • 03 - J. Well (with TM88)
  • 05 - Lock & Load (with TM88)
  • 06 - Tweakin (with TM88)
  • 07 - Turnt (with TM88)
  • 13 - Zip Em Up (with TM88)
  • 14 - Murda

Machine Gun Kelly – Lace Up

  • 03 – Wild Boy (with GB Hitz)
  • XX – Wild Boy (Remix) ft. 2 Chainz, Meek Mill, Mystikal, French Montana, Yo Gotti & Steve-O (with GB Hitz)

Gucci Mane - Trap God

Doe Boy, Lex Luger & Young Chop – Boyz N Da Hood 2

  • 25 - John Doe Gotti (with TM88)

SD – Life of a Savage 2

  • 10 - Don't Get Smoked (with TM88)

Maybach Music Group - Self Made Vol. 2

Roscoe Dash - Roscoe 2.0

  • 14 - "Whole Lotta" (with TM88)
  • 15 - "Receipt" (feat. D-Bo) (with TM88)

2013

Gucci Mane & Young Dolph - EastAtlantaMemphis[19]

  • 03 - Can't Handle Me (with DJ Spinz)
  • 10 - Mob Ties

Pusha T - Wrath of Caine

  • 02 - "Millions" (with Kanye West)

Wooh Da Kid – Full Metal Jacket

  • 02 - FMJ (with TM88)
  • 03 - Dirty Lungs (with TM88)
  • 04 - Maniac (feat. Trae Tha Truth & Bo Deal)
  • 08 - Geek House (feat. SD & J Mike) (with TM88)
  • 10 - What's Bracken
  • 13 - Benji (Feat. Ar Quest) (with TM88)
  • 15 - I Do What I Want (feat. Nino Cahootz) (with TM88)
  • 18 - Cut Throat (with TM88)

Waka Flocka Flame - DuFlocka Rant 2

  • 03 - Can't Do Golds
  • 07 - College Girl
  • 10 - Brother's Keeper (with TM88)
  • 11 - Bad Decision (with TM88)
  • 12 - Shit Where You Sleep (with TM88)
  • 15 - Anything But Broke (with TM88)

Gucci Mane – Trap Back 2

  • 01 - Don't Deserve It
  • 15 - Picture That

Gucci Mane & Young Dolph – EastAtlantaMemphis

  • 03 - Can't Handle Me

Frenchie – Long Overdue

  • 02 - Long Over Due (feat. Waka Flocka Flame)

Birdman - Rich Gang: Flashy Lifestyle

Gucci Mane - Trap House III

  • 01 - Trap House 3 (feat. Rick Ross) (with TM88)
  • 10 - Darker (feat. Chief Keef) (with TM88)

Ace Hood - Trials & Tribulations

DJ Scream - The Ratchet Superior EP

2014

Cash Out

  • "She Wanna Ride"
  • "Juice"
  • "Stunt On Ya Haters" (feat. Waka Flocka Flame)

Young Thug

  • "Danny Glover"

Future (Co-produced with TM88)

  • "Special"

P. Reign - Dear America[20]

  • "Chickens" (ft. Waka Flocka Flame)

Gucci Mane - The Return Of Mr. Perfect[21]

  • "Regular"

Future - Monster

  • "Monster" (co-produced with Metro Boomin)
  • "Fuck Up Some Commas" (co-produced with DJ Spinz)
  • "After That ft. Lil Wayne" (co-produced with TM88)
  • "Hardly"

2015

DJ Esco & Future - 56 Nights

  • "Never Gon Lose" (produced with DY of 808 Mafia)
  • "Purple Coming In"
  • "Diamonds From Africa"
  • "Now"
  • "No Compadre"
  • "Trap Niggas"
  • "56 Nights"

Future - DS2

  • "Groupies" (produced with Sonny Digital and Metro Boomin)
  • "Lil One" (produced with Metro Boomin)
  • "Stick Talk"
  • "Rotation" (produced with Metro Boomin)
  • "Slave Master" (produced with Metro Boomin)
  • "Blow a Bag" (produced with Metro Boomin and Sonny Digital)
  • "Rich $ex" (produced with Metro Boomin and Frank Dukes)
  • "The Percocet & Stripper Joint"
  • "Kno the Meaning"
  • "Fuck Up Some Commas" produced with DJ Spinz)

Juicy J - 100% Juice[22]

  • "Still"
  • "Real"
  • "Touch The Sky" (co-produced with Sonny Digital & Metro Boomin)

Peso Guapo - Sir Flashy

  • "Out Da Mudd" (produced with Metro Boomin & DJ Spinz)
  • "Hunnit Licks"
  • "On My Wrist" (produced with Metro Boomin)

Drake & Future - What a Time to be Alive

  • "Digital Dash" (produced with Metro Boomin)
  • "I'm the Plug"
  • "Jersey" (performed by Future) (produced with Metro Boomin)

References

  1. ^ a b "Southside Calls Out Rico Beats Over Production Credit On Pusha T's "Millions"". MTV. Retrieved 2013-02-11.
  2. ^ a b c Interview: SouthSide The Marrack
  3. ^ a b EMMANUEL C.M. "Southside Explains How Future's New Album Came Together". XXL. Retrieved 26 August 2015.
  4. ^ a b Marrack, Peter (August 30, 2011). ""THE ILLEST MOTHERFUCKER ALIVE" – AN INTERVIEW WITH SOUTHSIDE". Respect. Retrieved 6 August 2015.
  5. ^ a b c "Interview: Southside On Future, Fatherhood, and Making Beats in Six Minutes". Pigeons & Planes.
  6. ^ a b Interview with Southside IGetMusic.com
  7. ^ a b c Southside music will make us sizzle TheWhatItDo.com
  8. ^ a b Graham, Nadine (August 19, 2011). "DXnext: South Side". HipHopDX. Retrieved 7 August 2015.
  9. ^ Southside Talks Producing For Jay-Z & Kanye West's "Watch The Throne" HipHopDX
  10. ^ "Pusha T - Millions". DJ Booth. Retrieved 2013-02-11.
  11. ^ "Pusha T - Wrath of Caine". DatPiff. Retrieved 2013-02-11.
  12. ^ Brendan Varan. (September 3 2015). "SOUTHSIDE ON MAKING "56 NIGHTS," LIVING WITH TRAVI$ SCOTT & MORE (VIDEO INTERVIEW)". DJBooth. Retrieved 5 October 2015. {{cite web}}: Check date values in: |date= (help)
  13. ^ "Brick Squad Producer Southside Interview". Arkatech Beats. Nov 15, 2010. Retrieved 6 August 2015.
  14. ^ David Drake (Feb 28, 2014). "What's Young Thug Like In the Studio? We Interviewed "Danny Glover" Producers 808 Mafia". Complex. Retrieved 26 July 2014.
  15. ^ "Brick Squad Producer Southside Interview". Arkatechbeatz. 15 November 2010. Retrieved 26 July 2014.
  16. ^ “The Illest Motherfucker Alive” – an interview with Southside Respect-Mag.com
  17. ^ Lex Luger & Southside talk producers, software, and creativity Respect-Mag.com
  18. ^ Drake, David (28 February 2014). "What's Young Thug Like In the Studio? We Interviewed "Danny Glover" Producers 808 Mafia". Complex. Retrieved 7 August 2015.
  19. ^ "Gucci Mane & Young Dolph - East Atlanta Memphis". Hotnewhiphop. Retrieved 14 April 2014.
  20. ^ "P. Reign – Chickens ft. Waka Flocka Flame / Pon Tour [Audio]". Hip Hop Canada. May 16, 2014. Retrieved 14 August 2014.
  21. ^ "The Return Of Mr. Perfect". Livemixtapes. 14 September 2014. Retrieved 14 October 2014.
  22. ^ Rose Lilah (Sep 9, 2015). "Juicy J - 100% Juice [New Mixtape]". Hotnewhiphop. Retrieved 10 September 2015.

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