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'''Hiphop Tamizha''' is an Indian [[Musical ensemble|musical duo]] consisting of musicians Adhi and Jeeva based in [[Chennai]], [[Tamil Nadu]]. Initially [[underground music|underground]], the duo achieved wide recognition through the track "Club le Mabbu le"; a radio performance of the song received over two million views within a week of its release on [[YouTube]] in 2011. The international brand Remy Martin, after hearing the song and being impressed with their determination, eventually launched Hiphop Tamizha as an official brand. In 2012, Hiphop Tamizha released their debut album ''[[Hip Hop Tamizhan]]'' which became a critical and commercial success. According to Adhi, Hiphop Tamizha is a "movement started to promote hip hop culture" in Tamil Nadu. The duo have also contributed to numerous works outside independent music, including performing and composing for films and launching a clothing brand.
'''Hiphop Tamizha''' is an Indian [[Musical ensemble|musical duo]] consisting of musicians Adhi and Jeeva based in [[Chennai]], [[Tamil Nadu]]. Initially [[underground music|underground]], the duo achieved wide recognition through the track "Club le Mabbu le"; a radio performance of the song received over two million views within a week of its release on [[YouTube]] in 2011. The international brand Remy Martin, after hearing the song and being impressed with their determination, eventually launched Hiphop Tamizha as an official brand. In 2012, Hiphop Tamizha released their debut album ''[[Hip Hop Tamizhan]]'' which became a critical and commercial success. According to Adhi, Hiphop Tamizha is a "movement started to promote hip hop culture" in Tamil Nadu; they are also credited to be the pioneers of Tamil [[hip hop]]. The duo have also contributed to numerous works outside independent music, including performing and composing for films and launching a clothing brand.


==Origins==
==Origins==
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==Career==
==Career==
The song "Club le Mabbule" was composed by Adhi when he was in his first year of college. In 2011, when Adhi started taking it seriously and doing it as a project, he approached several radio stations;<ref name="thehindu1"/> [[Ma Ka Pa Anand]]&nbsp;— then an RJ at [[Radio Mirchi]]&nbsp;— allowed Adhi to perform the song on his show,<ref name="guindy times" /> with Bharadwaj Balaji also performing.<ref>{{cite web | url=http://movies.ndtv.com/regional/another-kolaveri-in-the-making-602653 | title=Another Kolaveri in the making? | work=[[NDTV]] | date=1 December 2011 | accessdate=3 December 2014}}</ref> The recording became viral, crossing over two million views within a week of its release on YouTube. Afterwards Remy Martin, an international brand, was surprised by his determination and after listening to the song they decided to launch "Hiphop Tamizha" as an official brand.<ref name="guindy times" />
The song "Club le Mabbule" was composed by Adhi when he was in his first year of college. In 2011, when Adhi started taking it seriously and doing it as a project, he approached several radio stations;<ref name="thehindu1"/> [[Ma Ka Pa Anand]]&nbsp;— then an RJ at [[Radio Mirchi]]&nbsp;— allowed Adhi to perform the song on his show,<ref name="guindy times" /> with Bharadwaj Balaji also performing.<ref>{{cite web | url=http://movies.ndtv.com/regional/another-kolaveri-in-the-making-602653 | title=Another Kolaveri in the making? | work=[[NDTV]] | date=1 December 2011 | accessdate=3 December 2014}}</ref> The recording became viral, crossing over two million views within a week of its release on YouTube. Afterwards Remy Martin, an international brand, was surprised by his determination and after listening to the song they decided to launch "Hiphop Tamizha" as an official brand.<ref name="guindy times" /> Hiphop Tamizha are often credited to be the pioneers of Tamil hip hop.<ref>http://nh7.in/indiecision/2012/07/05/hiphop-tamizha-release-debut-album/</ref>


Their debut album ''[[Hip Hop Tamizhan]]'' was released on 17 August 2012 at [[Sathyam Cinemas]] in Chennai. Publicised as "India's first Tamil hip hop album", the album was launched by Purple note and produced by Remy Martin, who was for the first time associated with an Indian album. The music for all the songs was composed by Adhi and Jeeva while the songs were written by Adhi.<ref name="Music Perk"/> The studio version of "Club le Mabbu Le" released on 26 August 2012 on YouTube.<ref>{{cite web | url=http://www.youtube.com/watch?v=wK7shf-5soU | title=Club le Mabbu le (Official Music Video) | publisher=YouTube | date=26 August 2012 | accessdate=15 April 2013 | author=Hiphop Tamizha}}</ref> The official music video for "Iraivaa" was officially launched on 6 April 2013,<ref>{{cite web | url=http://www.tamizhanda.org/main/events/37-iraiva-music-video-launch-april-4.html | title=Hiphop Tamizha - Iraiva - Music Video Launch - April 4 | work=Hiphop Tamizha | accessdate=5 October 2014}}</ref> along with a video documenting [[making-of|it's making]].<ref>{{cite web | url=http://ssmusictheblog.blogspot.in/2013/04/ss-music-exclusive-making-video-of-hip.html | title=SS Music Exclusive Making Video of Hip Hop Tamizha's Iraiva | publisher=[[SS Music]] | accessdate=12 November 2014}}</ref> "Iraivaa" was uploaded to YouTube 13 April 2013.<ref>{{cite web | url=http://www.youtube.com/watch?v=l5PD4_Uy-00&feature=youtu.be | title=Iraiva (Official Music Video) | publisher=YouTube | date=13 April 2013 | accessdate=15 April 2013 | author=Hiphop Tamizha}}</ref><ref>{{cite news|title= Rapper Adhi impresses with new video |url=http://articles.timesofindia.indiatimes.com/2013-04-10/news-interviews/38433580_1_soodhu-kavvum-anirudh-ethir-neechal|work=[[The Times of India]]|accessdate=12 April 2013|author=M. Suganth|date=10 April 2013}}</ref> Venkatrangan R of ''Musicperk'' called the album "A must listen. Not only for the music but for the messages hidden in it."<ref name="Music Perk"/> The album was a commercial success, and became the best-selling music album of 2012 on [[Flipkart]].<ref>{{cite web | url=http://www.tamizhanda.org/main/news/8-music/42-hip-hop-tamizhan-best-albums-on-flipkart-com-for-2012.html | title=Hiphop Tamizha - Hip Hop Tamizhan - Best Albums on Flipkart.com for 2012 | work=Hiphop Tamizha | accessdate=5 October 2014}}</ref>
Their debut album ''[[Hip Hop Tamizhan]]'' was released on 17 August 2012 at [[Sathyam Cinemas]] in Chennai. Publicised as "India's first Tamil hip hop album", the album was launched by Purple note and produced by Remy Martin, who was for the first time associated with an Indian album. The music for all the songs was composed by Adhi and Jeeva while the songs were written by Adhi.<ref name="Music Perk"/> The studio version of "Club le Mabbu Le" released on 26 August 2012 on YouTube.<ref>{{cite web | url=http://www.youtube.com/watch?v=wK7shf-5soU | title=Club le Mabbu le (Official Music Video) | publisher=YouTube | date=26 August 2012 | accessdate=15 April 2013 | author=Hiphop Tamizha}}</ref> The official music video for "Iraivaa" was officially launched on 6 April 2013,<ref>{{cite web | url=http://www.tamizhanda.org/main/events/37-iraiva-music-video-launch-april-4.html | title=Hiphop Tamizha - Iraiva - Music Video Launch - April 4 | work=Hiphop Tamizha | accessdate=5 October 2014}}</ref> along with a video documenting [[making-of|it's making]].<ref>{{cite web | url=http://ssmusictheblog.blogspot.in/2013/04/ss-music-exclusive-making-video-of-hip.html | title=SS Music Exclusive Making Video of Hip Hop Tamizha's Iraiva | publisher=[[SS Music]] | accessdate=12 November 2014}}</ref> "Iraivaa" was uploaded to YouTube 13 April 2013.<ref>{{cite web | url=http://www.youtube.com/watch?v=l5PD4_Uy-00&feature=youtu.be | title=Iraiva (Official Music Video) | publisher=YouTube | date=13 April 2013 | accessdate=15 April 2013 | author=Hiphop Tamizha}}</ref><ref>{{cite news|title= Rapper Adhi impresses with new video |url=http://articles.timesofindia.indiatimes.com/2013-04-10/news-interviews/38433580_1_soodhu-kavvum-anirudh-ethir-neechal|work=[[The Times of India]]|accessdate=12 April 2013|author=M. Suganth|date=10 April 2013}}</ref> Venkatrangan R of ''Musicperk'' called the album "A must listen. Not only for the music but for the messages hidden in it."<ref name="Music Perk"/> The album was a commercial success, and became the best-selling music album of 2012 on [[Flipkart]].<ref>{{cite web | url=http://www.tamizhanda.org/main/news/8-music/42-hip-hop-tamizhan-best-albums-on-flipkart-com-for-2012.html | title=Hiphop Tamizha - Hip Hop Tamizhan - Best Albums on Flipkart.com for 2012 | work=Hiphop Tamizha | accessdate=5 October 2014}}</ref>
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Information can be found at [http://www.thehindu.com/features/metroplus/trouble-in-the-club/article3839957.ece] and [http://ibnlive.in.com/news/senthamizh-penne-triggers-fresh-hiphop-kolaveri/287419-62.html]-->
Information can be found at [http://www.thehindu.com/features/metroplus/trouble-in-the-club/article3839957.ece] and [http://ibnlive.in.com/news/senthamizh-penne-triggers-fresh-hiphop-kolaveri/287419-62.html]-->


"Club le Mubbu le" created a stir because of its portrayal and depiction of Tamil women.<ref name="Senthamizh">{{cite web | url=http://ibnlive.in.com/news/senthamizh-penne-triggers-fresh-hiphop-kolaveri/287419-62.html | title='Senthamizh Penne' triggers fresh Hiphop kolaveri | work=IBN Live | date=1 September 2012 | accessdate=12 April 2013}}</ref> Sofia Ashraf, lyricist and rapper of the Chennai-based ''Peter Kaapi'' band claimed that "the song was not only disrespectful to women but also an insult to rap music which began as a medium of subversion". Adhi however defended the song and said, "Hip hop is about self expression and opinions so such controversies are only natural. The song was intended as a fun number and most people like it because the lyrics are witty. We also {{sic|nolink=y|sings}} about social causes like education and individual identity"; he eventually released an apology video titled "Senthamil Gal".<ref name="Trouble">{{cite news | url=http://www.thehindu.com/features/metroplus/trouble-in-the-club/article3839957.ece | title=Trouble in the club | work=The Hindu | date=30 August 2012 | accessdate=15 April 2013 | author=Zeenab Aneez}}</ref>
"Club le Mubbu le" created a stir because of its portrayal and depiction of Tamil women.<ref name="Senthamizh">{{cite web | url=http://ibnlive.in.com/news/senthamizh-penne-triggers-fresh-hiphop-kolaveri/287419-62.html | title='Senthamizh Penne' triggers fresh Hiphop kolaveri | work=IBN Live | date=1 September 2012 | accessdate=12 April 2013}}</ref> Sofia Ashraf, lyricist and rapper of the Chennai-based band Peter Kaapi band claimed that "the song was not only disrespectful to women but also an insult to rap music which began as a medium of subversion". Adhi however defended the song and said, "Hip hop is about self expression and opinions so such controversies are only natural. The song was intended as a fun number and most people like it because the lyrics are witty. We also {{sic|nolink=y|sings}} about social causes like education and individual identity"; he eventually released an apology video titled "Senthamil Gal".<ref name="Trouble">{{cite news | url=http://www.thehindu.com/features/metroplus/trouble-in-the-club/article3839957.ece | title=Trouble in the club | work=The Hindu | date=30 August 2012 | accessdate=15 April 2013 | author=Zeenab Aneez}}</ref>


==Other works==
==Other works==
Despite initially expressing no interest in singing or composing for films,<ref name="kamath"/> Adhi and Hiphop Tamizha have contributed to numerous works concerning cinema; Adhi sang his first film song,<ref name="kamath" /> titled "Thapellam Thappe Illai" for [[Vijay Antony]]'s ''[[Naan (film)|Naan]]'' (2012).<ref>{{cite web | url=http://behindwoods.com/tamil-music-reviews/review-1/aug-12-01/naan-music-review.html | title=NAAN MUSIC REVIEW | publisher=Behindwoods | date=12 August 2012 | accessdate=5 October 2014 | author=Kaushik L.M}}</ref> He also sang the title track of ''[[Ethir Neechal (2013 film)|Ethir Neechal]]'' (2013) composed by [[Anirudh Ravichander]] and accompanied by Punjabi rapper [[Yo Yo Honey Singh]].<ref>{{cite web | url=http://behindwoods.com/tamil-movies/ethir-neechal/ethir-neechal-songs-review.html | title=Ethir Neechal Music Review | publisher=Behindwoods.com | date=14 December 2012 | accessdate=10 May 2013}}</ref><ref>{{cite web | url=http://www.musicperk.com/ethir-neechal/ | title=Ethir Neechal | publisher=Musicperk | date=15 December 2012 | accessdate=10 May 2013 | author=Siddharth K | archiveurl=https://web.archive.org/web/20131029185004/http://www.musicperk.com/ethir-neechal/ | archivedate=29 October 2013}}</ref> Adhi wrote "Sudden Delight", composed by [[Santhosh Narayanan]] for ''[[Soodhu Kavvum]]'' (2013).<ref>{{cite web | url=http://behindwoods.com/tamil-movies/soodhu-kavvum/soodhu-kavvum-songs-review.html | title=Soodhu Kavvum Songs Review | publisher=Behindwoods | accessdate=5 October 2014 | archiveurl=https://web.archive.org/web/20140428185045/http://behindwoods.com/tamil-movies/soodhu-kavvum/soodhu-kavvum-songs-review.html | archivedate=28 April 2014}}</ref> In May 2013, Anirudh again collaborated with Adhi to perform the song "Chennai City Gangsta" along with [[Hard Kaur]] for ''[[Vanakkam Chennai]]''.<ref>{{cite news | url=http://articles.timesofindia.indiatimes.com/2013-07-24/news-interviews/40771163_1_vanakkam-chennai-tracklist-audio-rights | title=Vanakkam Chennai tracklist | work=The Times of India | date=24 July 2013 | accessdate=7 November 2013 | archiveurl=https://web.archive.org/web/20131029184833/http://articles.timesofindia.indiatimes.com/2013-07-24/news-interviews/40771163_1_vanakkam-chennai-tracklist-audio-rights | archivedate=29 October 2013}}</ref><ref>{{cite news | url=http://www.business-standard.com/article/news-ians/ensemble-of-rappers-for-vanakkam-chennai-with-image-113052000145_1.html | title=Ensemble of rappers for 'Vanakkam Chennai' (With Image) | work=Business Standard | date=20 May 2013 | agency=IANS | accessdate=7 November 2013 | archiveurl=https://web.archive.org/web/20141006190627/http://www.business-standard.com/article/news-ians/ensemble-of-rappers-for-vanakkam-chennai-with-image-113052000145_1.html | archivedate=6 October 2014}}</ref> In July 2013, Hiphop Tamizha composed "Na Na Na (Nice v/s Naughty)", a song used for promoting ''[[The Smurfs 2]]'' in India. The song also features nine contestants from the singing reality show [[Indian Idol Junior]].<ref>{{cite news | url=http://www.thehindu.com/features/cinema/hip-hop-tamizha-to-smurfs/article4952572.ece | title=Hip Hop Tamizha to Smurfs | work=The Hindu | date=25 July 2013 | accessdate=7 November 2013 | author=Akila Kannadasan}}</ref><ref>{{cite news | url=http://www.daijiworld.com/news/news_disp.asp?n_id=181041 | title=Indian singers, Britney Spears sing for same film | publisher=Daijiworld.com | date=25 July 2013 | agency=IANS | accessdate=7 November 2013}}</ref>
Despite initially expressing no interest in singing or composing for films,<ref name="kamath"/> Adhi and Hiphop Tamizha have contributed to numerous works concerning cinema; Adhi sang his first film song,<ref name="kamath" /> titled "Thapellam Thappe Illai" composed by [[Vijay Antony]] for ''[[Naan (film)|Naan]]'' (2012).<ref>{{cite web | url=http://behindwoods.com/tamil-music-reviews/review-1/aug-12-01/naan-music-review.html | title=NAAN MUSIC REVIEW | publisher=Behindwoods | date=12 August 2012 | accessdate=5 October 2014 | author=Kaushik L.M}}</ref> He also sang the title track of ''[[Ethir Neechal (2013 film)|Ethir Neechal]]'' (2013) composed by [[Anirudh Ravichander]] and accompanied by Punjabi rapper [[Yo Yo Honey Singh]].<ref>{{cite web | url=http://behindwoods.com/tamil-movies/ethir-neechal/ethir-neechal-songs-review.html | title=Ethir Neechal Music Review | publisher=Behindwoods.com | date=14 December 2012 | accessdate=10 May 2013}}</ref><ref>{{cite web | url=http://www.musicperk.com/ethir-neechal/ | title=Ethir Neechal | publisher=Musicperk | date=15 December 2012 | accessdate=10 May 2013 | author=Siddharth K | archiveurl=https://web.archive.org/web/20131029185004/http://www.musicperk.com/ethir-neechal/ | archivedate=29 October 2013}}</ref> Adhi wrote "Sudden Delight", composed by [[Santhosh Narayanan]] for ''[[Soodhu Kavvum]]'' (2013).<ref>{{cite web | url=http://behindwoods.com/tamil-movies/soodhu-kavvum/soodhu-kavvum-songs-review.html | title=Soodhu Kavvum Songs Review | publisher=Behindwoods | accessdate=5 October 2014 | archiveurl=https://web.archive.org/web/20140428185045/http://behindwoods.com/tamil-movies/soodhu-kavvum/soodhu-kavvum-songs-review.html | archivedate=28 April 2014}}</ref> In May 2013, Anirudh again collaborated with Adhi to perform the song "Chennai City Gangsta" along with [[Hard Kaur]] for ''[[Vanakkam Chennai]]''.<ref>{{cite news | url=http://articles.timesofindia.indiatimes.com/2013-07-24/news-interviews/40771163_1_vanakkam-chennai-tracklist-audio-rights | title=Vanakkam Chennai tracklist | work=The Times of India | date=24 July 2013 | accessdate=7 November 2013 | archiveurl=https://web.archive.org/web/20131029184833/http://articles.timesofindia.indiatimes.com/2013-07-24/news-interviews/40771163_1_vanakkam-chennai-tracklist-audio-rights | archivedate=29 October 2013}}</ref><ref>{{cite news | url=http://www.business-standard.com/article/news-ians/ensemble-of-rappers-for-vanakkam-chennai-with-image-113052000145_1.html | title=Ensemble of rappers for 'Vanakkam Chennai' (With Image) | work=Business Standard | date=20 May 2013 | agency=IANS | accessdate=7 November 2013 | archiveurl=https://web.archive.org/web/20141006190627/http://www.business-standard.com/article/news-ians/ensemble-of-rappers-for-vanakkam-chennai-with-image-113052000145_1.html | archivedate=6 October 2014}}</ref> In July 2013, Hiphop Tamizha composed "Na Na Na (Nice v/s Naughty)", a song used for promoting ''[[The Smurfs 2]]'' in India. The song also features nine contestants from the singing reality show [[Indian Idol Junior]].<ref>{{cite news | url=http://www.thehindu.com/features/cinema/hip-hop-tamizha-to-smurfs/article4952572.ece | title=Hip Hop Tamizha to Smurfs | work=The Hindu | date=25 July 2013 | accessdate=7 November 2013 | author=Akila Kannadasan}}</ref><ref>{{cite news | url=http://www.daijiworld.com/news/news_disp.asp?n_id=181041 | title=Indian singers, Britney Spears sing for same film | publisher=Daijiworld.com | date=25 July 2013 | agency=IANS | accessdate=7 November 2013}}</ref>


In August 2013, Adhi told ''[[Behindwoods]]'' that he would be acting as the lead in a film based on Hiphop Tamizha, which did not materialise;<ref>{{cite web | url=http://behindwoods.com/tamil-movies-cinema-news-10/breaking-hip-hop-tamizha-aadhi-to-turn-hero-hip-hop-tamizha-aadhi-hip-hop-thamizha-03-08-13.html | title=Breaking: Hip Hop Tamizha Aadhi to turn hero! | publisher=Behindwoods.com | date=3 August 2013 | accessdate=7 November 2013}}</ref> in October 2014 he told ''[[Kungumam]]'' that despite receiving many offers, he has no interest in acting as a cinematic hero.<ref>{{cite journal | url=http://i1303.photobucket.com/albums/ag149/kailash29792/HipHopAadhisirnewsinKungumam201014together_zps70e35130.jpg | title=ராப் என்பது கவியிசை | date=20 October 2014 | accessdate=30 December 2014 | author=N. Kathirvelan | journal=[[Kungumam]] | pages=90-91 | language=Tamil}}</ref> In November 2013, Hiphop Tamizha launched "Tamizhanda Clothing", a collaboration between them and a firm named Difference of Opinion.<ref>{{cite web | url=https://twitter.com/hiphoptamizha/status/403847833520193536 | title=Tamizhanda Clothing a style collabaration between Hiphop Tamizha & Difference of Opinion is OUT NOW! | publisher=[[Twitter]] | date=22 November 2013 | accessdate=5 October 2014 | author=Hiphop Tamizha}}</ref> Hiphop Tamizha's third collaboration with Anirudh was for ''[[Kaththi]]'' (2014) where they performed the song "Pakkam Vanthu".<ref>{{cite web | url=http://cinemalead.com/news-id-anirudh-and-hip-hop-tamizha-kaththi-19-08-145887.htm | title=Anirudh and Hip Hop Tamizha to score a hattrick with Kaththi! | publisher=Cinema Lead | accessdate=5 October 2014}}</ref><ref>{{cite web | url=http://www.ibtimes.co.in/kaththi-music-review-round-anirudh-strikes-again-609556 | title='Kaththi' Music Review Roundup: Anirudh Strikes Again | work=International Business Times | date=20 September 2014 | accessdate=5 October 2014 | archiveurl=https://web.archive.org/web/20141006100958/http://www.ibtimes.co.in/kaththi-music-review-round-anirudh-strikes-again-609556 | archivedate=6 October 2014}}</ref> Hiphop Tamizha debuted as music composers for ''[[Aambala]]'' (2015),<ref>{{cite web | url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Aambala-confirms-Pongal-release-with-U/articleshow/45789110.cms | title=Aambala confirms Pongal release with 'U' | work=The Times of India | date=7 January 2015 | accessdate=9 January 2015}}</ref><ref>{{cite web | url=http://timesofindia.indiatimes.com/entertainment/tamil/music/Yuvan-out-Aambala-to-now-have-five-composers/articleshow/44496967.cms | title=Yuvan out; Aambala to now have five composers | work=The Times of India | date=7 October 2014 | accessdate=7 October 2014 | author=Sharanya CR}}</ref> where they wrote all the six songs and performed three: "Pazhagikalaam", "Aye Aye Aye" and "Inbam Pongum Vennila".<ref>{{cite web | url=http://www.ibtimes.co.in/aambala-music-review-high-energetic-music-hip-hop-tamizha-audio-618455 | title='Aambala' Music Review: High Energetic Music from Hip Hop Tamizha [AUDIO] | publisher= ''[[International Business Times]]'' | author=Nicy V. P. | date=27 December 2014 | accessdate=31 December 2014}}</ref><ref>{{cite web | url=http://timesofindia.indiatimes.com/entertainment/tamil/music/Vishals-Aambala-track-list/articleshow/45625610.cms | title=Vishal's 'Aambala' track list | work=The Times of India | date=24 December 2014 | accessdate=28 December 2014}}</ref> They will also compose for ''[[Indru Netru Naalai]]'',<ref>{{cite web | url=http://timesofindia.indiatimes.com/Entertainment/Tamil/Music/Hip-Hop-Adhi-to-compose-music-for-a-film/articleshow/42812354.cms | title=Hip Hop Adhi to compose music for a film | work=The Times of India | date=19 September 2014 | accessdate=5 October 2014 | author=M. Suganth}}</ref><ref>{{cite web | url=http://behindwoods.com/tamil-movies-cinema-news-14/soodhu-kavvum-part-2-kai-neelam-and-karthik-subbarajs-next-iraivi.html | title=Soodhu Kavvum Part 2 and Karthik Subbaraj's next... | publisher=Behindwoods.com | date=3 October 2014 | accessdate=12 November 2014}}</ref> set to be released in March 2015.<ref>http://www.thehindu.com/features/cinema/tamil-cinema-goes-national/article6775343.ece</ref> Adhi wrote and co-performed "Naam Vaazhndhidum", composed by [[Yuvan Shankar Raja]] for the upcoming ''[[Vai Raja Vai]]''.<ref>{{cite web | url=http://behindwoods.com/tamil-movies/vai-raja-vai/vai-raja-vai-songs-review.html | title=VAI RAJA VAI SONGS REVIEW | publisher=Behindwoods.com | accessdate=10 December 2014}}</ref><ref>{{cite web | url=http://www.ibtimes.co.in/vai-raja-vai-music-review-round-yuvan-shankar-raja-comes-chartbusters-again-616761 | title='Vai Raja Vai' Music Review Round-up: Yuvan Shankar Raja Comes up with Chartbusters again | author=Nicy V. P. | publisher=''International Business Times'' | date=10 December 2014 | accessdate=10 December 2014}}</ref>
In August 2013, Adhi told ''[[Behindwoods]]'' that he would be acting as the lead in a film based on Hiphop Tamizha, which did not materialise;<ref>{{cite web | url=http://behindwoods.com/tamil-movies-cinema-news-10/breaking-hip-hop-tamizha-aadhi-to-turn-hero-hip-hop-tamizha-aadhi-hip-hop-thamizha-03-08-13.html | title=Breaking: Hip Hop Tamizha Aadhi to turn hero! | publisher=Behindwoods.com | date=3 August 2013 | accessdate=7 November 2013}}</ref> in October 2014 he told ''[[Kungumam]]'' that despite receiving many offers, he has no interest in acting as a cinematic hero.<ref>{{cite journal | url=http://i1303.photobucket.com/albums/ag149/kailash29792/HipHopAadhisirnewsinKungumam201014together_zps70e35130.jpg | title=ராப் என்பது கவியிசை | date=20 October 2014 | accessdate=30 December 2014 | author=N. Kathirvelan | journal=[[Kungumam]] | pages=90-91 | language=Tamil}}</ref> In November 2013, Hiphop Tamizha launched "Tamizhanda Clothing", a collaboration between them and a firm named Difference of Opinion.<ref>{{cite web | url=https://twitter.com/hiphoptamizha/status/403847833520193536 | title=Tamizhanda Clothing a style collabaration between Hiphop Tamizha & Difference of Opinion is OUT NOW! | publisher=[[Twitter]] | date=22 November 2013 | accessdate=5 October 2014 | author=Hiphop Tamizha}}</ref> Hiphop Tamizha's third collaboration with Anirudh was for ''[[Kaththi]]'' (2014) where they performed the song "Pakkam Vanthu".<ref>{{cite web | url=http://cinemalead.com/news-id-anirudh-and-hip-hop-tamizha-kaththi-19-08-145887.htm | title=Anirudh and Hip Hop Tamizha to score a hattrick with Kaththi! | publisher=Cinema Lead | accessdate=5 October 2014}}</ref><ref>{{cite web | url=http://www.ibtimes.co.in/kaththi-music-review-round-anirudh-strikes-again-609556 | title='Kaththi' Music Review Roundup: Anirudh Strikes Again | work=International Business Times | date=20 September 2014 | accessdate=5 October 2014 | archiveurl=https://web.archive.org/web/20141006100958/http://www.ibtimes.co.in/kaththi-music-review-round-anirudh-strikes-again-609556 | archivedate=6 October 2014}}</ref> Hiphop Tamizha debuted as music composers for ''[[Aambala]]'' (2015),<ref>{{cite web | url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Aambala-confirms-Pongal-release-with-U/articleshow/45789110.cms | title=Aambala confirms Pongal release with 'U' | work=The Times of India | date=7 January 2015 | accessdate=9 January 2015}}</ref><ref>{{cite web | url=http://timesofindia.indiatimes.com/entertainment/tamil/music/Yuvan-out-Aambala-to-now-have-five-composers/articleshow/44496967.cms | title=Yuvan out; Aambala to now have five composers | work=The Times of India | date=7 October 2014 | accessdate=7 October 2014 | author=Sharanya CR}}</ref> where they wrote all the six songs and performed three: "Pazhagikalaam", "Aye Aye Aye" and "Inbam Pongum Vennila".<ref>{{cite web | url=http://www.ibtimes.co.in/aambala-music-review-high-energetic-music-hip-hop-tamizha-audio-618455 | title='Aambala' Music Review: High Energetic Music from Hip Hop Tamizha [AUDIO] | publisher= ''[[International Business Times]]'' | author=Nicy V. P. | date=27 December 2014 | accessdate=31 December 2014}}</ref><ref>{{cite web | url=http://timesofindia.indiatimes.com/entertainment/tamil/music/Vishals-Aambala-track-list/articleshow/45625610.cms | title=Vishal's 'Aambala' track list | work=The Times of India | date=24 December 2014 | accessdate=28 December 2014}}</ref> They will also compose for ''[[Indru Netru Naalai]]'',<ref>{{cite web | url=http://timesofindia.indiatimes.com/Entertainment/Tamil/Music/Hip-Hop-Adhi-to-compose-music-for-a-film/articleshow/42812354.cms | title=Hip Hop Adhi to compose music for a film | work=The Times of India | date=19 September 2014 | accessdate=5 October 2014 | author=M. Suganth}}</ref><ref>{{cite web | url=http://behindwoods.com/tamil-movies-cinema-news-14/soodhu-kavvum-part-2-kai-neelam-and-karthik-subbarajs-next-iraivi.html | title=Soodhu Kavvum Part 2 and Karthik Subbaraj's next... | publisher=Behindwoods.com | date=3 October 2014 | accessdate=12 November 2014}}</ref> set to be released in March 2015.<ref>http://www.thehindu.com/features/cinema/tamil-cinema-goes-national/article6775343.ece</ref> Adhi wrote and co-performed "Naam Vaazhndhidum", composed by [[Yuvan Shankar Raja]] for the upcoming ''[[Vai Raja Vai]]''.<ref>{{cite web | url=http://behindwoods.com/tamil-movies/vai-raja-vai/vai-raja-vai-songs-review.html | title=VAI RAJA VAI SONGS REVIEW | publisher=Behindwoods.com | accessdate=10 December 2014}}</ref><ref>{{cite web | url=http://www.ibtimes.co.in/vai-raja-vai-music-review-round-yuvan-shankar-raja-comes-chartbusters-again-616761 | title='Vai Raja Vai' Music Review Round-up: Yuvan Shankar Raja Comes up with Chartbusters again | author=Nicy V. P. | publisher=''International Business Times'' | date=10 December 2014 | accessdate=10 December 2014}}</ref>

Revision as of 08:47, 14 January 2015

Hiphop Tamizha
File:Adhi & Jeeva Beatz.jpg
Adhi (left) and Jeeva (right) performing at Madras Music Academy, 2013
Background information
OriginTamil Nadu, India
GenresHip hop
Years active2010–present
Websitewww.tamizhanda.org/main

Hiphop Tamizha is an Indian musical duo consisting of musicians Adhi and Jeeva based in Chennai, Tamil Nadu. Initially underground, the duo achieved wide recognition through the track "Club le Mabbu le"; a radio performance of the song received over two million views within a week of its release on YouTube in 2011. The international brand Remy Martin, after hearing the song and being impressed with their determination, eventually launched Hiphop Tamizha as an official brand. In 2012, Hiphop Tamizha released their debut album Hip Hop Tamizhan which became a critical and commercial success. According to Adhi, Hiphop Tamizha is a "movement started to promote hip hop culture" in Tamil Nadu; they are also credited to be the pioneers of Tamil hip hop. The duo have also contributed to numerous works outside independent music, including performing and composing for films and launching a clothing brand.

Origins

"Initially in 2005 most of hip hop artists used the Internet as the forum to promote their music. On the advice of YOGI-B and looking at the gradual growth of music in Tamil Nadu, I took the initiative to have an online forum called HIP HOP Tamizha with active participation from many artists. Later in 2010, it became a registered organisation uniting all the hip hop artists including beatboxers, MCs , DJs and every single artist interested in this kind of music together under one wing. It's a movement started to promote hip hop culture in the State."

— Adhi, on how Hiphop Tamizha developed[1]

Adhi was born Adhithya Venkatapathy,[2] into a middle-class family with no knowledge in music or cinema; his father works at Bharathiar University while his mother comes from an agricultural background.[3] Adhi came to know of rap music through Michael Jackson's "Jam".[4] His interest in hip hop music started developing when he was in the tenth grade. He would upload rap songs to the internet and got positive response from people expressing interest in listening to more of his music; this encouraged him to start rapping in Tamil, also because he was more comfortable with it.[1] Adhi named his account on the then less popular video-sharing site YouTube as "Hiphop Tamizha" with an image of the Tamil poet Subramania Bharati, to avoid being caught by his parents.[2] Adhi's father had initially opposed his idea of choosing music as his career;[5] Adhi himself had no formal education in music.[6] He studied at Chavara Vidya Bhavan, and electrical engineering at Bannari Amman Institute of Technology. He holds a state-level rank in Tamil Nadu Common Entrance Test and is a graduate in Master of Business Administration from Madras University. As of October 2014, he is studying a Ph.D course at Bharathiar University.[2]

In 2006, Adhi released Viswaroobam Arambam,[7] considered the first Tamil hip hop mixtape.[1] In 2006, he met Yogi B of the Malaysian hiphop group Poetic Ammo, who became Hiphop Tamizha's advisor.[4] Adhi first met Jeeva in Orkut in 2005;[2][8] the latter adopted the moniker "DJ Jeeva Beatz".[7] The group started as underground, until they were asked by the Tamil Nadu Election Commission to compose an election anthem; Adhi never knew how they found the group.[4] Hiphop Tamizha's single "Ezhuvoam Vaa" was eventually chosen as the official anthem for Tamil Nadu's 2011 state elections;[9] the song was however unsuccessful.[10] While Hiphop Tamizha consists primarily of Adhi and Jeeva,[8][11] other independent artists have also collaborated with them, including beatboxer Bharadwaj Balaji (also known as BBB or Triple B) and B-boy Bravo.[7][12][13] The official logo of Hiphop Tamizha is a graffiti of Bharati.[1]

Career

The song "Club le Mabbule" was composed by Adhi when he was in his first year of college. In 2011, when Adhi started taking it seriously and doing it as a project, he approached several radio stations;[4] Ma Ka Pa Anand — then an RJ at Radio Mirchi — allowed Adhi to perform the song on his show,[2] with Bharadwaj Balaji also performing.[14] The recording became viral, crossing over two million views within a week of its release on YouTube. Afterwards Remy Martin, an international brand, was surprised by his determination and after listening to the song they decided to launch "Hiphop Tamizha" as an official brand.[2] Hiphop Tamizha are often credited to be the pioneers of Tamil hip hop.[15]

Their debut album Hip Hop Tamizhan was released on 17 August 2012 at Sathyam Cinemas in Chennai. Publicised as "India's first Tamil hip hop album", the album was launched by Purple note and produced by Remy Martin, who was for the first time associated with an Indian album. The music for all the songs was composed by Adhi and Jeeva while the songs were written by Adhi.[9] The studio version of "Club le Mabbu Le" released on 26 August 2012 on YouTube.[16] The official music video for "Iraivaa" was officially launched on 6 April 2013,[17] along with a video documenting it's making.[18] "Iraivaa" was uploaded to YouTube 13 April 2013.[19][20] Venkatrangan R of Musicperk called the album "A must listen. Not only for the music but for the messages hidden in it."[9] The album was a commercial success, and became the best-selling music album of 2012 on Flipkart.[21]

The India Book of Records later recognised Hiphop Tamizha as the "first artiste to release a Tamil hip hop album from India".[22] On 14 February 2013, Adhi received the award for "Internet sensation of the year" from BIG FM 92.7.[23] Later in the same month, Hiphop Tamizha won the "Independent Artist of the Year" award at Anna University's annual event Techofes.[24]

In November 2013, Adhi had signed an international album with Remy Martin, titled International Tamizhan, which will feature eight tracks, including two songs by American artists Sol and MC Call. The album, which was incorrectly named Hip Hop Tamizhan by The Hindu, will be released in English, Hindi and Tamil, and was initially scheduled for release on 15 August 2014;[10][25] however, the band instead released the official video for the song "Vaadi Pulla Vaadi" from the album on the same date,[26] and as of October 2014, the album, according to Adhi is "under progress".[2] In December 2014, he announced that he will launch "Madrasi Mafia", a music label that will manage independent music artists.[3]

Musical style

Adhi told Sudhish Kamath that he was inspired by the works of Michael Jackson and Jay-Z.[4] Although the songs "Manithan Tamizhan" and "Tamizhanda" glorify the culture and language of Tamil Nadu while simultaneously lamenting their negligence in present day,[9] Adhi has stated that through Hiphop Tamizha and their songs, he does not want to preach that Tamil people should speak their native language or sing praises for it, but to give it the same respect as English.[8] He has also said that he wants to change the Indian urban culture of hip-hop being about wearing "baggy pants, ‘bling’ and big shirts" and eliminate the notion that rap music is about "the money, the women and the gangster-ism".[27]

The duo's songs cover a wide range of issues across various fields; "Club le Mubbu le" covers the ills of Tamil women, which include clubbing, pubbing, drinking, smoking, doing weed and having live-in relationships.[28] "Vaddi Pulla Vaadi" focuses on the conflicts of caste and love, and was inspired by the personal experiences of Adhi's friends.[8] According to him, "Iraiva" talks about how love is not the end of life: "Two people might really be in love, but because of things like caste, they might not be able to be together. This, we feel, is because of lack of education and awareness". The song "Karpom Karpippom" is dedicated to education.[12]

Controversies

"Club le Mubbu le" created a stir because of its portrayal and depiction of Tamil women.[28] Sofia Ashraf, lyricist and rapper of the Chennai-based band Peter Kaapi band claimed that "the song was not only disrespectful to women but also an insult to rap music which began as a medium of subversion". Adhi however defended the song and said, "Hip hop is about self expression and opinions so such controversies are only natural. The song was intended as a fun number and most people like it because the lyrics are witty. We also sings [sic] about social causes like education and individual identity"; he eventually released an apology video titled "Senthamil Gal".[29]

Other works

Despite initially expressing no interest in singing or composing for films,[30] Adhi and Hiphop Tamizha have contributed to numerous works concerning cinema; Adhi sang his first film song,[30] titled "Thapellam Thappe Illai" composed by Vijay Antony for Naan (2012).[31] He also sang the title track of Ethir Neechal (2013) composed by Anirudh Ravichander and accompanied by Punjabi rapper Yo Yo Honey Singh.[32][33] Adhi wrote "Sudden Delight", composed by Santhosh Narayanan for Soodhu Kavvum (2013).[34] In May 2013, Anirudh again collaborated with Adhi to perform the song "Chennai City Gangsta" along with Hard Kaur for Vanakkam Chennai.[35][36] In July 2013, Hiphop Tamizha composed "Na Na Na (Nice v/s Naughty)", a song used for promoting The Smurfs 2 in India. The song also features nine contestants from the singing reality show Indian Idol Junior.[37][38]

In August 2013, Adhi told Behindwoods that he would be acting as the lead in a film based on Hiphop Tamizha, which did not materialise;[39] in October 2014 he told Kungumam that despite receiving many offers, he has no interest in acting as a cinematic hero.[40] In November 2013, Hiphop Tamizha launched "Tamizhanda Clothing", a collaboration between them and a firm named Difference of Opinion.[41] Hiphop Tamizha's third collaboration with Anirudh was for Kaththi (2014) where they performed the song "Pakkam Vanthu".[42][43] Hiphop Tamizha debuted as music composers for Aambala (2015),[44][45] where they wrote all the six songs and performed three: "Pazhagikalaam", "Aye Aye Aye" and "Inbam Pongum Vennila".[46][47] They will also compose for Indru Netru Naalai,[48][49] set to be released in March 2015.[50] Adhi wrote and co-performed "Naam Vaazhndhidum", composed by Yuvan Shankar Raja for the upcoming Vai Raja Vai.[51][52]

Discography

As composer

Year Film Notes
2015 Aambala • Post-production
Indru Netru Naalai • Post-production

As a singer

Year Song Film Composer
2012 "Thappellam Thappai Illai" Naan Vijay Antony
2013 "Ethir Neechaladi" Ethir Neechal Anirudh Ravichander
"Chennai City Gangsta" Vanakkam Chennai Anirudh Ravichander
2014 "Pakkam Vanthu" Kaththi Anirudh Ravichander
2015 "Pazhagikalaam" Aambala Hiphop Tamizha
"Aye Aye Aye" Aambala Hiphop Tamizha
"Inbam Pongum Vennila" Aambala Hiphop Tamizha
"Naam Vaazhndhidum" Vai Raja Vai Yuvan Shankar Raja

Further reading

  • "ADHI RUFFLES FEATHERS WITH NEW VIDEO". Zomba.in. 28 August 2012.

References

  1. ^ a b c d "Make way for desi boys!". The Hindu. 7 December 2011. Archived from the original on 14 June 2013. Retrieved 15 April 2013.
  2. ^ a b c d e f g Akshaya Raju (16 October 2014). "English Pesnalum Tamizhan Da - A Hip Hop Tamizha Exclusive". Guindy Times. Archived from the original on 28 November 2014. Retrieved 28 November 2014.
  3. ^ a b Srinivasa Ramanjuam (23 December 2014). "Hiphop Tamizha on an overdrive". The Hindu. Retrieved 24 December 2014.
  4. ^ a b c d e Sudhish Kamath (16 August 2012). "Namma ooru hip hopper". The Hindu. Retrieved 1 April 2013.
  5. ^ Avinash Gopinath (11 November 2014). "Kollywood Gets A New Music Director!". Oneindia.in. Retrieved 23 November 2014.
  6. ^ Udhav Naig (27 November 2014). "Will continue to make independent music: rapper Adhi". The Hindu. Retrieved 28 November 2014.
  7. ^ a b c Prince Frederick (9 February 2011). "Fascinating fusion". The Hindu. Retrieved 5 October 2014.
  8. ^ a b c d "Speaking of the Mother Tongue". Deccan Chronicle. 11 May 2014. Archived from the original on 3 October 2014. Retrieved 3 October 2014.
  9. ^ a b c d Venkatrangan R (30 August 2012). "Hip Hop Tamizhan – Hip Hop Tamizha". Musicperk. Retrieved 1 April 2013.
  10. ^ a b Naig, Udhav (28 November 2013). "The big leap". The Hindu. Archived from the original on 3 December 2014. Retrieved 7 October 2014. {{cite news}}: |archive-date= / |archive-url= timestamp mismatch; 10 December 2013 suggested (help)
  11. ^ "'Aambala' audio launched, Pongal release!". Sify. Retrieved 29 December 2014.
  12. ^ a b "Hiphop to make Tamilians proud". The New Indian Express. 13 August 2012. Retrieved 7 October 2014.
  13. ^ "Vanakkam to the Ladies". Times Neighbourhood, Anna Nagar. 1 September 2012. Retrieved 7 October 2014.
  14. ^ "Another Kolaveri in the making?". NDTV. 1 December 2011. Retrieved 3 December 2014.
  15. ^ http://nh7.in/indiecision/2012/07/05/hiphop-tamizha-release-debut-album/
  16. ^ Hiphop Tamizha (26 August 2012). "Club le Mabbu le (Official Music Video)". YouTube. Retrieved 15 April 2013.
  17. ^ "Hiphop Tamizha - Iraiva - Music Video Launch - April 4". Hiphop Tamizha. Retrieved 5 October 2014.
  18. ^ "SS Music Exclusive Making Video of Hip Hop Tamizha's Iraiva". SS Music. Retrieved 12 November 2014.
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External links

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