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'''Hiphop Tamizha''' is an Indian [[hip hop]] [[Duo (music)|music duo]] consisting of vocalist Adhi and DJ Jeeva based in [[Chennai]], [[Tamil Nadu]]. Initially [[underground music|underground]], the duo achieved worldwide recognition through the track "Club le Mabbu le", the first single from their debut album, which received over 2 million views within few days of its release on YouTube. In 2006, Adhi released ''Vishwaroobam Arambam'', the first Tamil hip-hop [[mixtape]] from India. In 2012, Hiphop Tamizha released their critically acclaimed debut album ''Hiphop Tamizhan'' which was even more successful.
'''Hiphop Tamizha''' is an Indian [[hip hop]] [[Duo (music)|music duo]] consisting mainly of vocalist Adhi and DJ Jeeva based in [[Chennai]], [[Tamil Nadu]]. Initially [[underground music|underground]], the duo achieved worldwide recognition through the track "Club le Mabbu le", the first single from their debut album, which received over 2 million views within few days of its release on YouTube. In 2006, Adhi released ''Vishwaroobam Arambam'', the first Tamil hip-hop [[mixtape]] from India. In 2012, Hiphop Tamizha released their critically acclaimed debut album ''Hiphop Tamizhan'' which was even more successful.


==Origins==
==Origins==
Adhi came to know of rap music through [[Michael Jackson]]'s "[[Jam (song)|Jam]]".<ref name="thehindu1"/> His interest in hip hop music started developing when he was in the tenth grade. He would upload rap songs to the internet and got positive response from people expressing interest in listening to more of his music; this encouraged him to start rapping in Tamil, also because he was more comfortable with it.<ref name="thehindu2"/> In 2006, Adhi released ''Viswaroobam Arambam'',<ref>http://www.thehindu.com/features/friday-review/music/fascinating-fusion/article1171365.ece</ref> considered the first Tamil hip hop mixtape.<ref name="thehindu2"/> In an interview with ''[[The Hindu]]'', Adhi spoke of the group Hiphop Tamizha's formation:<ref name="thehindu2">{{cite news|url=http://www.thehindu.com/features/friday-review/music/make-way-for-desi-boys/article2694601.ece |title=Make way for desi boys! |publisher=The Hindu |date=7 December 2011 |accessdate=15 April 2013 |location=Chennai, India |first1=Reshma S. |last1=Kulkarni |first2=Kushneet |last2=Kukreja |first3=Sijo |last3=Joseph}}</ref>
Adhi came to know of rap music through [[Michael Jackson]]'s "[[Jam (song)|Jam]]".<ref name="thehindu1"/> His interest in hip hop music started developing when he was in the tenth grade. He would upload rap songs to the internet and got positive response from people expressing interest in listening to more of his music; this encouraged him to start rapping in Tamil, also because he was more comfortable with it.<ref name="thehindu2"/> In 2006, Adhi released ''Viswaroobam Arambam'',<ref name=fusion>http://www.thehindu.com/features/friday-review/music/fascinating-fusion/article1171365.ece</ref> considered the first Tamil hip hop mixtape.<ref name="thehindu2"/> In an interview with ''[[The Hindu]]'', Adhi spoke of the group Hiphop Tamizha's formation:<ref name="thehindu2">{{cite news|url=http://www.thehindu.com/features/friday-review/music/make-way-for-desi-boys/article2694601.ece |title=Make way for desi boys! |publisher=The Hindu |date=7 December 2011 |accessdate=15 April 2013 |location=Chennai, India |first1=Reshma S. |last1=Kulkarni |first2=Kushneet |last2=Kukreja |first3=Sijo |last3=Joseph}}</ref>
<blockquote>Initially in 2005 most of hip hop artists used the Internet as the forum to promote their music. On the advice of YOGI-B and looking at the gradual growth of music in Tamil Nadu, I took the initiative to have an online forum called HIP HOP Tamizha with active participation from many artists. Later in 2010, it became a registered organisation uniting all the hip hop artists including beatboxers, MCs , DJs and every single artist interested in this kind of music together under one wing. It's a movement started to promote hip hop culture in the State.</blockquote>
<blockquote>Initially in 2005 most of hip hop artists used the Internet as the forum to promote their music. On the advice of YOGI-B and looking at the gradual growth of music in Tamil Nadu, I took the initiative to have an online forum called HIP HOP Tamizha with active participation from many artists. Later in 2010, it became a registered organisation uniting all the hip hop artists including beatboxers, MCs , DJs and every single artist interested in this kind of music together under one wing. It's a movement started to promote hip hop culture in the State.</blockquote>


Adhi, in an interview with [[Sudhish Kamath]], said that he was inspired by the works of Michael Jackson and [[Jay-Z]]. In 2006, he met Yogi B of the [[Malaysian]] hiphop group [[Poetic Ammo]], who became Hiphop Tamizha's advisor.<ref name="thehindu1"/> Adhi met Hiphop Tamizha's DJ Jeeva through social media.<ref>{{cite web | url=http://oi60.tinypic.com/2urxspk.jpg | title=Speaking of the Mother Tongue | work=[[Deccan Chronicle]] | date=11 May 2014 | accessdate=3 October 2014}}</ref> The group started as [[underground music|underground]], until they were asked by the [[Tamil Nadu State Election Commission|Tamil Nadu Election Commission]] to compose an election anthem; Adhi never knew how they found the group.<ref name="thehindu1"/> Hiphop Tamizha's single "Ezhuvoam Vaa" was eventually chosen as the official anthem for Tamil Nadu's [[Tamil Nadu election 2011|2011 state elections]];<ref name="Music Perk"/> the song was however unsuccessful.<ref name=Multilingual/>
Adhi, in an interview with [[Sudhish Kamath]], said that he was inspired by the works of Michael Jackson and [[Jay-Z]]. In 2006, he met Yogi B of the [[Malaysian]] hiphop group [[Poetic Ammo]], who became Hiphop Tamizha's advisor.<ref name="thehindu1"/> Adhi met Hiphop Tamizha's DJ Jeeva through social media.<ref name="deccan">{{cite web | url=http://oi60.tinypic.com/2urxspk.jpg | title=Speaking of the Mother Tongue | work=[[Deccan Chronicle]] | date=11 May 2014 | accessdate=3 October 2014 | archiveurl=http://www.webcitation.org/6T3ESAJGf | archivedate=3 October 2014}}</ref> The group started as [[underground music|underground]], until they were asked by the [[Tamil Nadu State Election Commission|Tamil Nadu Election Commission]] to compose an election anthem; Adhi never knew how they found the group.<ref name="thehindu1"/> Hiphop Tamizha's single "Ezhuvoam Vaa" was eventually chosen as the official anthem for Tamil Nadu's [[Tamil Nadu election 2011|2011 state elections]];<ref name="Music Perk"/> the song was however unsuccessful.<ref name=Multilingual/>


==Career==
==Career==
Line 39: Line 39:


The number ''Club le Mubbu le'' created a stir because of its portrayal of Tamil women in bad light, such as "clubbing, pubbing, drinking, smoking, doing weed, having live-in relationships and so on and so forth".<ref>{{cite web | url=http://ibnlive.in.com/news/senthamizh-penne-triggers-fresh-hiphop-kolaveri/287419-62.html | title='Senthamizh Penne' triggers fresh Hiphop kolaveri | work=IBN Live | accessdate=12 April 2013}}</ref> Sofia Ashraf, lyricist and rapper of the Chennai-based ''Peter Kaapi'' band claimed that "the song was not only disrespectful to women but also an insult to rap music which began as a medium of subversion". Adhi however defended the song and said, "Hip hop is about self expression and opinions so such controversies are only natural. The song was intended as a fun number and most people like it because the lyrics are witty. We also {{sic|nolink=y|sings}} about social causes like education and individual identity".<ref>{{cite news|author=Zeenab Aneez |url=http://www.thehindu.com/features/metroplus/trouble-in-the-club/article3839957.ece |title=Trouble in the club |publisher=The Hindu |date=30 August 2012 |accessdate=15 April 2013 |location=Chennai, India}}</ref>
The number ''Club le Mubbu le'' created a stir because of its portrayal of Tamil women in bad light, such as "clubbing, pubbing, drinking, smoking, doing weed, having live-in relationships and so on and so forth".<ref>{{cite web | url=http://ibnlive.in.com/news/senthamizh-penne-triggers-fresh-hiphop-kolaveri/287419-62.html | title='Senthamizh Penne' triggers fresh Hiphop kolaveri | work=IBN Live | accessdate=12 April 2013}}</ref> Sofia Ashraf, lyricist and rapper of the Chennai-based ''Peter Kaapi'' band claimed that "the song was not only disrespectful to women but also an insult to rap music which began as a medium of subversion". Adhi however defended the song and said, "Hip hop is about self expression and opinions so such controversies are only natural. The song was intended as a fun number and most people like it because the lyrics are witty. We also {{sic|nolink=y|sings}} about social causes like education and individual identity".<ref>{{cite news|author=Zeenab Aneez |url=http://www.thehindu.com/features/metroplus/trouble-in-the-club/article3839957.ece |title=Trouble in the club |publisher=The Hindu |date=30 August 2012 |accessdate=15 April 2013 |location=Chennai, India}}</ref>

==Members==
The number of members in Hiphop Tamizha is often disputed; a 2011 article in ''The Hindu'' listed Jeeva, Adhi, Bharadwaj Balaji (aka BBB or Triple B) and B-boy Bravo as the members.<ref name=fusion/> A 2012 article in ''The New Indian Express'' listed Jeeva, Siraj, Fenny and Bharadwaj as the members,<ref>{{cite web | url=http://www.newindianexpress.com/cities/chennai/article588077.ece | title=Hiphop to make Tamilians proud | work=The New Indian Express | date=13 August 2012}}</ref> which Adhi supported in his 2012 interview with Sudhish Kamath; he said, "It’s always been the five of us: Me, Triple B, Jeeva, Neal, Siraj. We have been together from the start."<ref name="thehindu1"/> A 2012 article in ''Times Neighbourhood, Anna Nagar'' listed Adhi, Jeeva, Bharadwaj, Siraj (beatboxer), Neil (instrumentalist), with Anusha (vocals), Karthik (band manager) and Saravanan ("the marketing guy").<ref>{{cite web | url=http://www.tamizhanda.org/main/images/img-X11180744-0005.jpg | title=Vanakkam to the Ladies | work=Times Neighbourhood, Anna Nagar | date=1 September 2012}}</ref> A 2014 article in ''Deccan Chronicle'' contradicted this, listing Jeeva and Adhi as the essential members.<ref name="deccan"/>


==Other works==
==Other works==

Revision as of 08:59, 4 October 2014

Hiphop Tamizha
File:Hiphop Tamizha official logo.gif
Their logo uses the graffiti of Tamil poet Subramania Bharati[1]
Background information
OriginTamil Nadu, India
GenresHip hop
Years active2010 – present
Websitewww.tamizhanda.org

Hiphop Tamizha is an Indian hip hop music duo consisting mainly of vocalist Adhi and DJ Jeeva based in Chennai, Tamil Nadu. Initially underground, the duo achieved worldwide recognition through the track "Club le Mabbu le", the first single from their debut album, which received over 2 million views within few days of its release on YouTube. In 2006, Adhi released Vishwaroobam Arambam, the first Tamil hip-hop mixtape from India. In 2012, Hiphop Tamizha released their critically acclaimed debut album Hiphop Tamizhan which was even more successful.

Origins

Adhi came to know of rap music through Michael Jackson's "Jam".[2] His interest in hip hop music started developing when he was in the tenth grade. He would upload rap songs to the internet and got positive response from people expressing interest in listening to more of his music; this encouraged him to start rapping in Tamil, also because he was more comfortable with it.[1] In 2006, Adhi released Viswaroobam Arambam,[3] considered the first Tamil hip hop mixtape.[1] In an interview with The Hindu, Adhi spoke of the group Hiphop Tamizha's formation:[1]

Initially in 2005 most of hip hop artists used the Internet as the forum to promote their music. On the advice of YOGI-B and looking at the gradual growth of music in Tamil Nadu, I took the initiative to have an online forum called HIP HOP Tamizha with active participation from many artists. Later in 2010, it became a registered organisation uniting all the hip hop artists including beatboxers, MCs , DJs and every single artist interested in this kind of music together under one wing. It's a movement started to promote hip hop culture in the State.

Adhi, in an interview with Sudhish Kamath, said that he was inspired by the works of Michael Jackson and Jay-Z. In 2006, he met Yogi B of the Malaysian hiphop group Poetic Ammo, who became Hiphop Tamizha's advisor.[2] Adhi met Hiphop Tamizha's DJ Jeeva through social media.[4] The group started as underground, until they were asked by the Tamil Nadu Election Commission to compose an election anthem; Adhi never knew how they found the group.[2] Hiphop Tamizha's single "Ezhuvoam Vaa" was eventually chosen as the official anthem for Tamil Nadu's 2011 state elections;[5] the song was however unsuccessful.[6]

Career

File:Adhi & Jeeva Beatz.jpg
Adhi (left) and Jeeva (right) performing at Madras Music Academy, 2013

Their debut album Hip Hop Tamizhan was released on 17 August 2012 at Sathyam Cinemas in Chennai. Publicised as "India's first Tamil hip hop album", the album was launched by Purple note and produced by Remy Martin, who was for the first time associated with an Indian album. The music for all the songs was composed by Adhi and Jeeva while the songs were penned by Adhi.[5] "Club le Mabbule" was composed by Adhi when he was in his first year of college. One year prior to the album's release, when he "started taking it seriously and doing this as a project", he approached several radio stations who helped him on the song; a radio performance of the song received over four and a half lakh views on YouTube.[2] The studio version was released on 26 August 2012.[7] The official music video for Iraivaa was officially launched on 6 April 2013,[8] and was uploaded to YouTube 13 April 2013.[9][10] Venkatrangan R of Musicperk called the album "A must listen. Not only for the music but for the messages hidden in it."[5] The album was a commercial success, and became the best-selling music album of 2012 on Flipkart.[11]

The India Book of Records later recognised Hiphop Tamizha as the "first artiste to release a Tamil hip hop album from India".[12] On 14 February 2013, Adhi received the award for "Internet sensation of the year" from BIG FM 92.7.[13] Later in the same month, Hiphop Tamizha won the "Independent Artist of the Year" award at Anna University's annual event Techofes.[14]

In November 2013, Adhi had signed an international album with Remy Martin, titled International Tamizhan, which will feature 8 tracks, including two songs by American artists Sol and MC Call. The album, which was incorrectly named Hip Hop Tamizhan by The Hindu, will be released in English, Hindi and Tamil, and was initially scheduled for release on 15 August 2014;[6][15] however, the band instead released the official video for the song "Vaadi Pulla Vaadi" from the album on the same date.[16]

Controversies

The number Club le Mubbu le created a stir because of its portrayal of Tamil women in bad light, such as "clubbing, pubbing, drinking, smoking, doing weed, having live-in relationships and so on and so forth".[17] Sofia Ashraf, lyricist and rapper of the Chennai-based Peter Kaapi band claimed that "the song was not only disrespectful to women but also an insult to rap music which began as a medium of subversion". Adhi however defended the song and said, "Hip hop is about self expression and opinions so such controversies are only natural. The song was intended as a fun number and most people like it because the lyrics are witty. We also sings [sic] about social causes like education and individual identity".[18]

Members

The number of members in Hiphop Tamizha is often disputed; a 2011 article in The Hindu listed Jeeva, Adhi, Bharadwaj Balaji (aka BBB or Triple B) and B-boy Bravo as the members.[3] A 2012 article in The New Indian Express listed Jeeva, Siraj, Fenny and Bharadwaj as the members,[19] which Adhi supported in his 2012 interview with Sudhish Kamath; he said, "It’s always been the five of us: Me, Triple B, Jeeva, Neal, Siraj. We have been together from the start."[2] A 2012 article in Times Neighbourhood, Anna Nagar listed Adhi, Jeeva, Bharadwaj, Siraj (beatboxer), Neil (instrumentalist), with Anusha (vocals), Karthik (band manager) and Saravanan ("the marketing guy").[20] A 2014 article in Deccan Chronicle contradicted this, listing Jeeva and Adhi as the essential members.[4]

Other works

Despite initially expressing no interest in singing or composing for films,[21] Adhi and Hiphop Tamizha have contributed to numerous works concerning cinema; Adhi sang his first film song,[21] titled "Thapellam Thappe Illai" for Vijay Antony's Naan (2012).[22] He also sang the title track of Ethir Neechal (2013) composed by Anirudh Ravichander and accompanied by Punjabi rapper Yo Yo Honey Singh.[23][24] Adhi wrote the song "Sudden Delight" for Soodhu Kavvum (2013).[25] In May 2013, Anirudh again collaborated with Adhi to perform the song "Chennai City Gangsta" along with Hard Kaur for Vanakkam Chennai.[26][27] In July 2013, Hiphop Tamizha composed "Na Na Na (Nice v/s Naughty)", a song used for promoting The Smurfs 2 in India. The song also features nine contestants from the singing reality show Indian Idol Junior.[28][29] In August 2013, Adhi told Behindwoods that he would be acting as the lead in a film based on Hiphop Tamizha, which was due for release in 2014, but there have been no further reports since.[30] In November 2013, Hiphop Tamizha launched "Tamizhanda Clothing", a collaboration between them and a firm named Difference of Opinion.[31] Hiphop Tamizha's third collaboration with Anirudh was for Kaththi (2014) where they performed the song "Pakkam Vanthu".[32][33] Hiphop Tamizha are also due to turn music composers for an untitled film to be directed by Ravikumar, an associate of director Nalan Kumarasamy.[34]

Further reading

  • "KEEPING IT REAL, HIPHOP TAMIZHA STYLE". Zomba.in. 4 May 2012.
  • "ADHI RUFFLES FEATHERS WITH NEW VIDEO". Zomba.in. 28 August 2012.
  • PRINCE FREDERICK (9 February 2011). "Fascinating fusion". The Hindu. Chennai, India.
  • "Hiphop to make Tamilians proud". The New Indian Express. 13 August 2012.
  • "Vanakkam to the Ladies". Times Neighbourhood, Anna Nagar. 1 September 2012.

References

  1. ^ a b c d Kulkarni, Reshma S.; Kukreja, Kushneet; Joseph, Sijo (7 December 2011). "Make way for desi boys!". Chennai, India: The Hindu. Retrieved 15 April 2013.
  2. ^ a b c d e Sudhish Kamath (16 August 2012). "Namma ooru hip hopper". Chennai, India: The Hindu. Retrieved 1 April 2013.
  3. ^ a b http://www.thehindu.com/features/friday-review/music/fascinating-fusion/article1171365.ece
  4. ^ a b "Speaking of the Mother Tongue". Deccan Chronicle. 11 May 2014. Archived from the original on 3 October 2014. Retrieved 3 October 2014.
  5. ^ a b c Venkatrangan R (30 August 2012). "Hip Hop Tamizhan – Hip Hop Tamizha". Musicperk. Retrieved 1 April 2013.
  6. ^ a b Naig, Udhav (28 November 2013). "The big leap". The Hindu. Chennai, India.
  7. ^ "Hiphop Tamizha – Club le Mabbu le (Official Music Video)". YouTube. 26 August 2012. Retrieved 15 April 2013.
  8. ^ http://www.tamizhanda.org/main/events/37-iraiva-music-video-launch-april-4.html
  9. ^ "Hiphop Tamizha – Iraiva (Official Music Video)". YouTube. Retrieved 15 April 2013.
  10. ^ M. Suganth (10 April 2013). "Rapper Adhi impresses with new video". The Times of India. Retrieved 12 April 2013.
  11. ^ http://www.tamizhanda.org/main/news/8-music/42-hip-hop-tamizhan-best-albums-on-flipkart-com-for-2012.html
  12. ^ http://m.newindianexpress.com/chennai/389
  13. ^ http://www.tamizhanda.org/main/events/41-big-fm-awards-night-feb-14th-2013.html
  14. ^ http://www.tamizhanda.org/main/events/57-hiphop-tamizhan-adhi-wins-independent-artist-of-the-year-at-techofes-awards-anna-university.html
  15. ^ http://www.behindwoods.com/tamil-movies-cinema-news-13/aadhis-first-single-from-his-new-album-international-tamizhan-is-expected-to-come-out-on-aug-15-2014.html
  16. ^ Hiphop Tamizha – Vaadi Pulla Vaadi (Official Music Video)
  17. ^ "'Senthamizh Penne' triggers fresh Hiphop kolaveri". IBN Live. Retrieved 12 April 2013.
  18. ^ Zeenab Aneez (30 August 2012). "Trouble in the club". Chennai, India: The Hindu. Retrieved 15 April 2013.
  19. ^ "Hiphop to make Tamilians proud". The New Indian Express. 13 August 2012.
  20. ^ "Vanakkam to the Ladies". Times Neighbourhood, Anna Nagar. 1 September 2012.
  21. ^ a b Sudhish Kamath (17 August 2012). "Hip Hop, in Tamizhan style". Chennai, India: The Hindu. Retrieved 10 May 2013.
  22. ^ http://behindwoods.com/tamil-music-reviews/review-1/aug-12-01/naan-music-review.html
  23. ^ "Ethir Neechal Music Review Ethir Neechal, Dhanush, Anirudh Ravichander". Behindwoods.com. 14 December 2012. Retrieved 10 May 2013.
  24. ^ Name * (15 December 2012). "Ethir Neechal | Musicperk". Musicperk. Retrieved 10 May 2013.
  25. ^ http://behindwoods.com/tamil-movies/soodhu-kavvum/soodhu-kavvum-songs-review.html
  26. ^ "Vanakkam Chennai tracklist". Times of India. 24 July 2013. Retrieved 7 November 2013.
  27. ^ "Ensemble of rappers for 'Vanakkam Chennai' (With Image)". Business Standard. 20 May 2013. Retrieved 7 November 2013.
  28. ^ Akila Kannadasan (25 July 2013). "Hip Hop Tamizha to Smurfs". Chennai, India: The Hindu. Retrieved 7 November 2013.
  29. ^ "Indian singers, Britney Spears sing for same film". Daijiworld.com. Retrieved 7 November 2013.
  30. ^ "Breaking: Hip Hop Tamizha Aadhi to turn hero!, 'Hip Hop Tamizha' Aadhi, Hip Hop Thamizha". Behindwoods.com. 3 August 2013. Retrieved 7 November 2013.
  31. ^ https://twitter.com/hiphoptamizha/status/403847833520193536
  32. ^ http://cinemalead.com/news-id-anirudh-and-hip-hop-tamizha-kaththi-19-08-145887.htm
  33. ^ http://www.ibtimes.co.in/kaththi-music-review-round-anirudh-strikes-again-609556
  34. ^ http://timesofindia.indiatimes.com/Entertainment/Tamil/Music/Hip-Hop-Adhi-to-compose-music-for-a-film/articleshow/42812354.cms
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