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==Career==
==Career==
[[File:Adhi & Jeeva Beatz.jpg|thumb|right|Adhi (''left'') and Jeeva (''right'') performing at [[Madras Music Academy]], 2013]]
[[File:Adhi & Jeeva Beatz.jpg|thumb|right|Adhi (''left'') and Jeeva (''right'') performing at [[Madras Music Academy]], 2013]]
Their debut album ''[[Hip Hop Tamizhan]]'' was released on 17 August 2012 at [[Sathyam Cinemas]] in Chennai. Publicised as "India's first Tamil hip hop album", the album was launched by Purple note and produced by [[Remy Martin]], who was for the first time associated with an Indian album. The music for all the songs was composed by Adhi and Jeeva while the songs were penned by Adhi.<ref name="Music Perk">{{cite web | url=http://www.musicperk.com/hip-hop-tamizhan-hip-hop-tamizha/ | title=Hip Hop Tamizhan – Hip Hop Tamizha | publisher=Musicperk | date=30 August 2012 | accessdate=1 April 2013 | author=Venkatrangan R}}</ref> "Club le Mabbule" was composed by Adhi when he was in his first year of college. One year prior to the album's release, when he "started taking it seriously and doing this as a project", he approached several radio stations who helped him on the song; a radio performance of the song received over four and a half lakh views on YouTube.<ref name="thehindu1">{{cite news|author=Sudhish Kamath |url=http://www.thehindu.com/life-and-style/metroplus/namma-ooru-hip-hopper/article3779711.ece |title=Namma ooru hip hopper |publisher=The Hindu |date=16 August 2012 |accessdate=1 April 2013 |location=Chennai, India}}</ref> The studio version was released on 26 August 2012.<ref>{{cite web|url=http://www.youtube.com/watch?v=wK7shf-5soU |title=Hiphop Tamizha – Club le Mabbu le (Official Music Video) |publisher=YouTube |date=26 August 2012 |accessdate=15 April 2013}}</ref> The official music video for ''Iraivaa'' was officially launched on 6 April 2013,<ref>http://www.tamizhanda.org/main/events/37-iraiva-music-video-launch-april-4.html</ref> and was uploaded to YouTube 13 April 2013.<ref>{{cite web|url=http://www.youtube.com/watch?v=l5PD4_Uy-00&feature=youtu.be |title=Hiphop Tamizha – Iraiva (Official Music Video) |publisher=YouTube |date= |accessdate=15 April 2013}}</ref><ref>{{cite news|title= Rapper Adhi impresses with new video |url=http://articles.timesofindia.indiatimes.com/2013-04-10/news-interviews/38433580_1_soodhu-kavvum-anirudh-ethir-neechal|work=[[The Times of India]]|accessdate=12 April 2013|author=M. Suganth|date=10 April 2013}}</ref> Venkatrangan R of ''Musicperk'' called the album "A must listen. Not only for the music but for the messages hidden in it."<ref name="Music Perk"/> The India Book of Records later recognised Hiphop Tamizha as the "first artiste to release a Tamil hip hop album from India".<ref>http://m.newindianexpress.com/chennai/389</ref> On 14 February 2013, Adhi received the award for "Internet sensation of the year" from [[BIG FM 92.7]].<ref>http://www.tamizhanda.org/main/events/41-big-fm-awards-night-feb-14th-2013.html</ref>
Their debut album ''[[Hip Hop Tamizhan]]'' was released on 17 August 2012 at [[Sathyam Cinemas]] in Chennai. Publicised as "India's first Tamil hip hop album", the album was launched by Purple note and produced by [[Remy Martin]], who was for the first time associated with an Indian album. The music for all the songs was composed by Adhi and Jeeva while the songs were penned by Adhi.<ref name="Music Perk">{{cite web | url=http://www.musicperk.com/hip-hop-tamizhan-hip-hop-tamizha/ | title=Hip Hop Tamizhan – Hip Hop Tamizha | publisher=Musicperk | date=30 August 2012 | accessdate=1 April 2013 | author=Venkatrangan R}}</ref> "Club le Mabbule" was composed by Adhi when he was in his first year of college. One year prior to the album's release, when he "started taking it seriously and doing this as a project", he approached several radio stations who helped him on the song; a radio performance of the song received over four and a half lakh views on YouTube.<ref name="thehindu1">{{cite news|author=Sudhish Kamath |url=http://www.thehindu.com/life-and-style/metroplus/namma-ooru-hip-hopper/article3779711.ece |title=Namma ooru hip hopper |publisher=The Hindu |date=16 August 2012 |accessdate=1 April 2013 |location=Chennai, India}}</ref> The studio version was released on 26 August 2012.<ref>{{cite web|url=http://www.youtube.com/watch?v=wK7shf-5soU |title=Hiphop Tamizha – Club le Mabbu le (Official Music Video) |publisher=YouTube |date=26 August 2012 |accessdate=15 April 2013}}</ref> The official music video for ''Iraivaa'' was officially launched on 6 April 2013,<ref>http://www.tamizhanda.org/main/events/37-iraiva-music-video-launch-april-4.html</ref> and was uploaded to YouTube 13 April 2013.<ref>{{cite web|url=http://www.youtube.com/watch?v=l5PD4_Uy-00&feature=youtu.be |title=Hiphop Tamizha – Iraiva (Official Music Video) |publisher=YouTube |date= |accessdate=15 April 2013}}</ref><ref>{{cite news|title= Rapper Adhi impresses with new video |url=http://articles.timesofindia.indiatimes.com/2013-04-10/news-interviews/38433580_1_soodhu-kavvum-anirudh-ethir-neechal|work=[[The Times of India]]|accessdate=12 April 2013|author=M. Suganth|date=10 April 2013}}</ref> Venkatrangan R of ''Musicperk'' called the album "A must listen. Not only for the music but for the messages hidden in it."<ref name="Music Perk"/> The India Book of Records later recognised Hiphop Tamizha as the "first artiste to release a Tamil hip hop album from India".<ref>http://m.newindianexpress.com/chennai/389</ref> On 14 February 2013, Adhi received the award for "Internet sensation of the year" from [[BIG FM 92.7]].<ref>http://www.tamizhanda.org/main/events/41-big-fm-awards-night-feb-14th-2013.html</ref> Later in the same month, Hiphop Tamizha won the "Independent Artist of the Year" award at [[Anna University]]'s annual event [[Techofes]].<ref>http://www.tamizhanda.org/main/events/57-hiphop-tamizhan-adhi-wins-independent-artist-of-the-year-at-techofes-awards-anna-university.html</ref>


In November 2013, Adhi had signed an international album with Remy Martin, titled ''International Tamizhan'', which will feature 8 tracks, including two songs by American artists [[Sol (musician)|Sol]] and MC Call. The album, which was incorrectly named ''Hip Hop Tamizhan'' by ''[[The Hindu]]'', will be released in English, Hindi and Tamil, and was initially scheduled for release on 15 August 2014;<ref name=Multilingual>{{cite news| url=http://www.thehindu.com/features/metroplus/the-big-leap/article5401124.ece | location=Chennai, India | work=The Hindu | first=Udhav | last=Naig | title=The big leap | date=28 November 2013}}</ref><ref>http://www.behindwoods.com/tamil-movies-cinema-news-13/aadhis-first-single-from-his-new-album-international-tamizhan-is-expected-to-come-out-on-aug-15-2014.html</ref> however, the band instead released the official video for the song "Vaadi Pulla Vaadi" from the album on the same date.<ref>[https://www.youtube.com/watch?v=X0JXXLdDnp4 Hiphop Tamizha – Vaadi Pulla Vaadi (Official Music Video)]</ref>
In November 2013, Adhi had signed an international album with Remy Martin, titled ''International Tamizhan'', which will feature 8 tracks, including two songs by American artists [[Sol (musician)|Sol]] and MC Call. The album, which was incorrectly named ''Hip Hop Tamizhan'' by ''[[The Hindu]]'', will be released in English, Hindi and Tamil, and was initially scheduled for release on 15 August 2014;<ref name=Multilingual>{{cite news| url=http://www.thehindu.com/features/metroplus/the-big-leap/article5401124.ece | location=Chennai, India | work=The Hindu | first=Udhav | last=Naig | title=The big leap | date=28 November 2013}}</ref><ref>http://www.behindwoods.com/tamil-movies-cinema-news-13/aadhis-first-single-from-his-new-album-international-tamizhan-is-expected-to-come-out-on-aug-15-2014.html</ref> however, the band instead released the official video for the song "Vaadi Pulla Vaadi" from the album on the same date.<ref>[https://www.youtube.com/watch?v=X0JXXLdDnp4 Hiphop Tamizha – Vaadi Pulla Vaadi (Official Music Video)]</ref>

Revision as of 17:09, 30 September 2014

Hiphop Tamizha
File:Hiphop Tamizha official logo.gif
Their logo uses the graffiti of Tamil poet Subramania Bharati[1]
Background information
OriginTamil Nadu, India
GenresHip hop
Years active2005 – present
LabelsIndependent
Websitewww.tamizhanda.org

Hiphop Tamizha is an Indian music duo consisting of Adhithya "Adhi" Venkatapathy[2] (born 20 February 1990) and Jeeva (born 29 January 1991) based in Chennai, Tamil Nadu. Initially underground, the duo achieved worldwide recognition through the track "Club le Mabbu le", the first single from their debut album, which received over 2 million views within few days of its release on YouTube. The duo are credited to be the pioneers of Tamil Hip-hop in India. The duo formed Hiphop Tamizha in 2005 after meeting on Orkut. Later in 2005, they released Vishwaroobam Arambam, the first Tamil hip-hop mixtape from India. In 2012, they released the critically acclaimed debut album Hiphop Tamizhan which was even more successful, driven by the hit singles "Club le Mabbu le", "Iraiva", and "Tamil Theriyum".

Origins

In an interview with The Hindu, lead vocalist Adhi spoke of the group's formation:[1]

Initially in 2005 most of hip hop artists used the Internet as the forum to promote their music. On the advice of YOGI-B and looking at the gradual growth of music in Tamil Nadu, I took the initiative to have an online forum called HIP HOP Tamizha with active participation from many artists. Later in 2010, it became a registered organisation uniting all the hip hop artists including beatboxers, MCs , DJs and every single artist interested in this kind of music together under one wing. It's a movement started to promote hip hop culture in the State. We are also working on making it a record label exclusively promoting music artists.

Their single "Ezhuvoam Vaa" was chosen as the official anthem for Tamil Nadu's 2011 state elections;[3] the song was however unsuccessful.[4]

Career

File:Adhi & Jeeva Beatz.jpg
Adhi (left) and Jeeva (right) performing at Madras Music Academy, 2013

Their debut album Hip Hop Tamizhan was released on 17 August 2012 at Sathyam Cinemas in Chennai. Publicised as "India's first Tamil hip hop album", the album was launched by Purple note and produced by Remy Martin, who was for the first time associated with an Indian album. The music for all the songs was composed by Adhi and Jeeva while the songs were penned by Adhi.[3] "Club le Mabbule" was composed by Adhi when he was in his first year of college. One year prior to the album's release, when he "started taking it seriously and doing this as a project", he approached several radio stations who helped him on the song; a radio performance of the song received over four and a half lakh views on YouTube.[5] The studio version was released on 26 August 2012.[6] The official music video for Iraivaa was officially launched on 6 April 2013,[7] and was uploaded to YouTube 13 April 2013.[8][9] Venkatrangan R of Musicperk called the album "A must listen. Not only for the music but for the messages hidden in it."[3] The India Book of Records later recognised Hiphop Tamizha as the "first artiste to release a Tamil hip hop album from India".[10] On 14 February 2013, Adhi received the award for "Internet sensation of the year" from BIG FM 92.7.[11] Later in the same month, Hiphop Tamizha won the "Independent Artist of the Year" award at Anna University's annual event Techofes.[12]

In November 2013, Adhi had signed an international album with Remy Martin, titled International Tamizhan, which will feature 8 tracks, including two songs by American artists Sol and MC Call. The album, which was incorrectly named Hip Hop Tamizhan by The Hindu, will be released in English, Hindi and Tamil, and was initially scheduled for release on 15 August 2014;[4][13] however, the band instead released the official video for the song "Vaadi Pulla Vaadi" from the album on the same date.[14]

Controversies

The number Club le Mubbu le created a stir because of its portrayal of Tamil women in bad light, such as "clubbing, pubbing, drinking, smoking, doing weed, having live-in relationships and so on and so forth".[15] Sofia Ashraf, lyricist and rapper of the Chennai-based Peter Kaapi band claimed that "the song was not only disrespectful to women but also an insult to rap music which began as a medium of subversion". Adhi however defended the song and said, "Hip hop is about self expression and opinions so such controversies are only natural. The song was intended as a fun number and most people like it because the lyrics are witty. We also sings [sic] about social causes like education and individual identity".[16]

Other works

Despite initially expressing no interest in singing or composing for films,[17] Adhi and Hiphop Tamizha have contributed to numerous works concerning cinema; Adhi sang his first film song,[17] titled "Thapellam Thappe Illai" for Vijay Antony's Naan.[18] He also sang the title track of Ethir Neechal (2013) composed by Anirudh Ravichander and accompanied by Punjabi rapper Yo Yo Honey Singh.[19][20] Adhi wrote the song "Sudden Delight" for Soodhu Kavvum (2013).[21] In May 2013, Anirudh again collaborated with Adhi to perform the song "Chennai City Gangsta" along with Hard Kaur for Vanakkam Chennai.[22][23] In July 2013, Hiphop Tamizha composed "Na Na Na (Nice v/s Naughty)", a song used for promoting The Smurfs 2 in India. The song also features nine contestants from the singing reality show Indian Idol Junior.[24][25] In August 2013, Adhi told Behindwoods that he would be acting as the lead in a film based on Hiphop Tamizha, which was due for release in 2014, but there have been no further reports since.[26] Hiphop Tamizha's third collaboration with Anirudh was for Kaththi (2014) where they performed the song "Pakkam Vanthu".[27][28] Hiphop Tamizha are also due to turn music composers for an untitled film to be directed by Ravikumar, an associate of director Nalan Kumarasamy.[29]

Further reading

  • "KEEPING IT REAL, HIPHOP TAMIZHA STYLE". Zomba.in. 4 May 2012.
  • "ADHI RUFFLES FEATHERS WITH NEW VIDEO". Zomba.in. 28 August 2012.
  • PRINCE FREDERICK (9 February 2011). "Fascinating fusion". The Hindu. Chennai, India.
  • "Hiphop to make Tamilians proud". The New Indian Express. 13 August 2012.
  • "Vanakkam to the Ladies". Times Neighbourhood, Anna Nagar. 1 September 2012.

References

  1. ^ a b Kulkarni, Reshma S.; Kukreja, Kushneet; Joseph, Sijo (7 December 2011). "Make way for desi boys!". Chennai, India: The Hindu. Retrieved 15 April 2013.
  2. ^ https://www.facebook.com/adhithya.venkatapathy
  3. ^ a b c Venkatrangan R (30 August 2012). "Hip Hop Tamizhan – Hip Hop Tamizha". Musicperk. Retrieved 1 April 2013.
  4. ^ a b Naig, Udhav (28 November 2013). "The big leap". The Hindu. Chennai, India.
  5. ^ Sudhish Kamath (16 August 2012). "Namma ooru hip hopper". Chennai, India: The Hindu. Retrieved 1 April 2013.
  6. ^ "Hiphop Tamizha – Club le Mabbu le (Official Music Video)". YouTube. 26 August 2012. Retrieved 15 April 2013.
  7. ^ http://www.tamizhanda.org/main/events/37-iraiva-music-video-launch-april-4.html
  8. ^ "Hiphop Tamizha – Iraiva (Official Music Video)". YouTube. Retrieved 15 April 2013.
  9. ^ M. Suganth (10 April 2013). "Rapper Adhi impresses with new video". The Times of India. Retrieved 12 April 2013.
  10. ^ http://m.newindianexpress.com/chennai/389
  11. ^ http://www.tamizhanda.org/main/events/41-big-fm-awards-night-feb-14th-2013.html
  12. ^ http://www.tamizhanda.org/main/events/57-hiphop-tamizhan-adhi-wins-independent-artist-of-the-year-at-techofes-awards-anna-university.html
  13. ^ http://www.behindwoods.com/tamil-movies-cinema-news-13/aadhis-first-single-from-his-new-album-international-tamizhan-is-expected-to-come-out-on-aug-15-2014.html
  14. ^ Hiphop Tamizha – Vaadi Pulla Vaadi (Official Music Video)
  15. ^ "'Senthamizh Penne' triggers fresh Hiphop kolaveri". IBN Live. Retrieved 12 April 2013.
  16. ^ Zeenab Aneez (30 August 2012). "Trouble in the club". Chennai, India: The Hindu. Retrieved 15 April 2013.
  17. ^ a b Sudhish Kamath (17 August 2012). "Hip Hop, in Tamizhan style". Chennai, India: The Hindu. Retrieved 10 May 2013.
  18. ^ http://behindwoods.com/tamil-music-reviews/review-1/aug-12-01/naan-music-review.html
  19. ^ "Ethir Neechal Music Review Ethir Neechal, Dhanush, Anirudh Ravichander". Behindwoods.com. 14 December 2012. Retrieved 10 May 2013.
  20. ^ Name * (15 December 2012). "Ethir Neechal | Musicperk". Musicperk. Retrieved 10 May 2013.
  21. ^ http://behindwoods.com/tamil-movies/soodhu-kavvum/soodhu-kavvum-songs-review.html
  22. ^ "Vanakkam Chennai tracklist". Times of India. 24 July 2013. Retrieved 7 November 2013.
  23. ^ "Ensemble of rappers for 'Vanakkam Chennai' (With Image)". Business Standard. 20 May 2013. Retrieved 7 November 2013.
  24. ^ Akila Kannadasan (25 July 2013). "Hip Hop Tamizha to Smurfs". Chennai, India: The Hindu. Retrieved 7 November 2013.
  25. ^ "Indian singers, Britney Spears sing for same film". Daijiworld.com. Retrieved 7 November 2013.
  26. ^ "Breaking: Hip Hop Tamizha Aadhi to turn hero!, 'Hip Hop Tamizha' Aadhi, Hip Hop Thamizha". Behindwoods.com. 3 August 2013. Retrieved 7 November 2013.
  27. ^ http://cinemalead.com/news-id-anirudh-and-hip-hop-tamizha-kaththi-19-08-145887.htm
  28. ^ http://www.ibtimes.co.in/kaththi-music-review-round-anirudh-strikes-again-609556
  29. ^ http://timesofindia.indiatimes.com/Entertainment/Tamil/Music/Hip-Hop-Adhi-to-compose-music-for-a-film/articleshow/42812354.cms
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