Boticca: Difference between revisions
remove crazy tag - enough references, it doesn't need deleting, just editting down - also add awards section |
add back refs - "oh, lets just cut out the bbc, telegraph and NYT" - crazy! |
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==History== |
==History== |
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Kiyan Foroughi, a [[French people|French]] former [[Investment banking|investment banker]] while on holiday in [[Marrakesh]] in December 2008, engaged in conversation with jewelry designer Mariam.<ref name=BotAU>{{cite web|url=http://boticca.com/page/story/|title=About Us|publisher=Boticca|accessdate=2011-01-25}}</ref> Living in the [[Atlas Mountains]], Mariam travelled to the [[souq]] in Marrakesh three times a week to sell her jewelry, mainly to tourists. Foroughi decided to launch a retail website selling emerging designers like Mariam.<ref name=ProJew14104>{{cite web|url=http://www.professionaljeweller.com/article-14104-how-boticca-became-the-worlds-local-jeweller/|title=How Boticca became the world's local jeweller|author=Kathryn Bishop|publisher=Professional Jeweller|date=17 January 2014|accessdate=6 February 2014}}</ref> |
Kiyan Foroughi, a [[French people|French]] former [[Investment banking|investment banker]] while on holiday in [[Marrakesh]] in December 2008, engaged in conversation with jewelry designer Mariam.<ref name=BotAU>{{cite web|url=http://boticca.com/page/story/|title=About Us|publisher=Boticca|accessdate=2011-01-25}}</ref> Living in the [[Atlas Mountains]], Mariam travelled to the [[souq]] in Marrakesh three times a week to sell her jewelry, mainly to tourists. Foroughi decided to launch a retail website selling emerging designers like Mariam.<ref name=ProJew14104>{{cite web|url=http://www.professionaljeweller.com/article-14104-how-boticca-became-the-worlds-local-jeweller/|title=How Boticca became the world's local jeweller|author=Kathryn Bishop|publisher=Professional Jeweller|date=17 January 2014|accessdate=6 February 2014}}</ref> |
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Since launching in January 2010,<ref name=NYT112210>{{cite web|url=http://www.nytimes.com/2010/11/22/style/22iht-fashion22.html|title=Luxury Brands Tailoring Approach to the Web|author=Eric Pfanner|publisher=New York Times|date=21 November 2010|accessdate=2011-02-25}}</ref> the company has featured in [[Vogue (British magazine)|Vogue]],<ref name=VogueBijoux/> been selected by [[Lady Gaga]] for her 2011 European tour,<ref name=DMail1297579>{{cite web|url=http://www.dailymail.co.uk/femail/article-1297579/Running-risk-It-cause-cel=/index.html|title=Running risk It cause cel|publisher=Daily Mail|date=29 November 2010|accessdate=2011-02-25}}</ref> and worn by [[Kate Moss]], [[Cameron Diaz]] and [[Jessica Alba]].<ref name=VogueBijoux>{{cite web|url=http://www.vogue.co.uk/jewellery/news/101123-bijouxbar-at-boticca.aspx|title=Bijoux Bar at Boticca|publisher=Vogue|date=24 November 2010|accessdate=2011-02-25}}</ref><ref>{{cite web|url=http://fashion.telegraph.co.uk/news-features/TMG8160131/I-SPIED-competition-win-five-unique-pieces-of-designer-jewellery.html|title=I-Spied|publisher=Telegraph Fashion|date=29 November 2010|accessdate=2011-02-25}}</ref> |
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In the company’s first round of funding, Boticca raised $2.5M, led by ISAI and joined by Japanese Internet incubator Digital Garage.<ref name= "finacial">By Julie Klein, VentureBeat. "[http://venturebeat.com/2011/05/16/deals-more-boticca-funding/ Deals & More: Boticca gets $2.5M to help shoppers discover indie jewelry]." 16 May 2011.</ref> In its second round in September 2013 it raised an additional $4 million (£2.44m), led by UK venture capital firm [[MMC Ventures]], and high net worth individuals including [[Sina Afra]].<ref name=ProJew14104/> |
In the company’s first round of funding, Boticca raised $2.5M, led by ISAI and joined by Japanese Internet incubator Digital Garage.<ref name= "finacial">By Julie Klein, VentureBeat. "[http://venturebeat.com/2011/05/16/deals-more-boticca-funding/ Deals & More: Boticca gets $2.5M to help shoppers discover indie jewelry]." 16 May 2011.</ref> In its second round in September 2013 it raised an additional $4 million (£2.44m), led by UK venture capital firm [[MMC Ventures]], and high net worth individuals including [[Sina Afra]].<ref name=ProJew14104/> |
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==Operations== |
==Operations== |
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Launching in January 2010, the company takes only a maximum 35% of the sale price,<ref name=ProJew14104/> as opposed to the normal online retail model of between 30% to 40%, leaving the creator with 65%.<ref name=ProJew14104/> The company garners between 30 to 40 new retail applications each week, of which on average just 3 or 4 are then listed on the website.<ref name=ProJew14104/> The company also sources through two in-house style hunters, who through researching through web, magazines, blogs, trade shows and fashion weeks spot new talent, and hence source around 90% of the newly listed product.<ref name=ProJew14104/> |
Launching in January 2010, the company takes only a maximum 35% of the sale price,<ref name=ProJew14104/> as opposed to the normal online retail model of between 30% to 40%, leaving the creator with 65%.<ref name=ProJew14104/> The company garners between 30 to 40 new retail designer applications each week, of which on average just 3 or 4 are then listed on the website.<ref name=ProJew14104/> The company also sources through two in-house style hunters, who through researching through web, magazines, blogs, trade shows and fashion weeks spot new talent, and hence source around 90% of the newly listed product.<ref name=ProJew14104/> Global designers can apply to be featured, but all designers must uphold the “Designer Charter” in order to ensure quality of both product and customer service.<ref name=TechCrunch/> |
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By January 2011 Boticca was retailling independent designers from over 40 countries, including [[Estonia]], [[Lebanon]], [[South Korea]] the [[United Arab Emirates]] and [[Colombia]].<ref name=BBC11645439/> 755 of the 350 brands sold through the website lead on jewelry, whilst the rest cover accessories such as bags, scarves, belts and hats.<ref name=ProJew14104/> After the second round of fund raising, the company launched Boticca.fr in September 2013, making [[France]] the companies third biggest market after the UK and [[Germany]].<ref name=ProJew14104/> |
By January 2011 Boticca was retailling independent designers from over 40 countries, including [[Estonia]], [[Lebanon]], [[South Korea]] the [[United Arab Emirates]] and [[Colombia]].<ref name=BBC11645439/> 755 of the 350 brands sold through the website lead on jewelry, whilst the rest cover accessories such as bags, scarves, belts and hats.<ref name=ProJew14104/> After the second round of fund raising, the company launched Boticca.fr in September 2013, making [[France]] the companies third biggest market after the UK and [[Germany]].<ref name=ProJew14104/> |
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Revision as of 15:30, 6 February 2014
| Company type | Private |
|---|---|
| Industry | Jewelry, fashion accessories |
| Founded | October 2009 |
| Founder | Kiyan Foroughi, Avid Larizadeh |
| Headquarters | , |
Area served | Global |
| Products | Jewelry, Handbags, Fashion accessories |
| Website | Boticca.com |
Boticca is a London-based retail website for jewelry and fashion accessories, that features a selection emerging fashion designers.[1][2][3][4]
History
Kiyan Foroughi, a French former investment banker while on holiday in Marrakesh in December 2008, engaged in conversation with jewelry designer Mariam.[5] Living in the Atlas Mountains, Mariam travelled to the souq in Marrakesh three times a week to sell her jewelry, mainly to tourists. Foroughi decided to launch a retail website selling emerging designers like Mariam.[6]
Since launching in January 2010,[2] the company has featured in Vogue,[4] been selected by Lady Gaga for her 2011 European tour,[3] and worn by Kate Moss, Cameron Diaz and Jessica Alba.[4][7]
In the company’s first round of funding, Boticca raised $2.5M, led by ISAI and joined by Japanese Internet incubator Digital Garage.[8] In its second round in September 2013 it raised an additional $4 million (£2.44m), led by UK venture capital firm MMC Ventures, and high net worth individuals including Sina Afra.[6]
Operations
Launching in January 2010, the company takes only a maximum 35% of the sale price,[6] as opposed to the normal online retail model of between 30% to 40%, leaving the creator with 65%.[6] The company garners between 30 to 40 new retail designer applications each week, of which on average just 3 or 4 are then listed on the website.[6] The company also sources through two in-house style hunters, who through researching through web, magazines, blogs, trade shows and fashion weeks spot new talent, and hence source around 90% of the newly listed product.[6] Global designers can apply to be featured, but all designers must uphold the “Designer Charter” in order to ensure quality of both product and customer service.[9]
By January 2011 Boticca was retailling independent designers from over 40 countries, including Estonia, Lebanon, South Korea the United Arab Emirates and Colombia.[1] 755 of the 350 brands sold through the website lead on jewelry, whilst the rest cover accessories such as bags, scarves, belts and hats.[6] After the second round of fund raising, the company launched Boticca.fr in September 2013, making France the companies third biggest market after the UK and Germany.[6]
Awards
Tech Crunch selected Boticca for "The Europas" awards,[9] whilst The Independent rated it first in their 2014 survey of the top six jewelry retail websites.[10]
References
- ^ a b Kabir Chibber (31 October 2010). "High fashion learns to love selling online". BBC News. Retrieved 2011-01-25.
- ^ a b Eric Pfanner (21 November 2010). "Luxury Brands Tailoring Approach to the Web". New York Times. Retrieved 2011-02-25.
- ^ a b "Running risk It cause cel". Daily Mail. 29 November 2010. Retrieved 2011-02-25.
- ^ a b c "Bijoux Bar at Boticca". Vogue. 24 November 2010. Retrieved 2011-02-25.
- ^ "About Us". Boticca. Retrieved 2011-01-25.
- ^ a b c d e f g h Kathryn Bishop (17 January 2014). "How Boticca became the world's local jeweller". Professional Jeweller. Retrieved 6 February 2014.
- ^ "I-Spied". Telegraph Fashion. 29 November 2010. Retrieved 2011-02-25.
- ^ By Julie Klein, VentureBeat. "Deals & More: Boticca gets $2.5M to help shoppers discover indie jewelry." 16 May 2011.
- ^ a b Tsosis, Alexia (29 October 2010). "Boticca, An Online Marketplace For More Original Accessories". Tech Crunch. Retrieved 2011-02-25.
- ^ "What a gem! 6 best online jewellery shops". The Independent. 6 February 2014. Retrieved 6 February 2014.