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remove crazy tag - enough references, it doesn't need deleting, just editting down - also add awards section
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{{Proposed deletion/dated
|concern = Advertising and not notable.
|timestamp = 20140204021830
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{{Ad|date=July 2012}}
{{Use dmy dates|date=November 2011}}
{{Use British English|date=November 2011}}
{{Infobox company
{{Infobox company
| name = Boticca
| name = Boticca
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==History==
==History==
Kiyan Foroughi, a [[French people|French]] former [[Investment banking]] and [[private equity]] professional at [[TA Associates]], while on holiday in [[Marrakesh]] in December 2008, engaged in conversation with jewelry designer Mariam.<ref name=BotAU>{{cite web|url=http://boticca.com/page/story/|title=About Us|publisher=Boticca|accessdate=2011-01-25}}</ref> Living in the [[Atlas Mountains]], Mariam travelled to the [[souq]] in Marrakesh three times a week to sell her jewelry, mainly to tourists. Foroughi decided to launch a retail website selling emerging designers like Mariam.
Kiyan Foroughi, a [[French people|French]] former [[Investment banking|investment banker]] while on holiday in [[Marrakesh]] in December 2008, engaged in conversation with jewelry designer Mariam.<ref name=BotAU>{{cite web|url=http://boticca.com/page/story/|title=About Us|publisher=Boticca|accessdate=2011-01-25}}</ref> Living in the [[Atlas Mountains]], Mariam travelled to the [[souq]] in Marrakesh three times a week to sell her jewelry, mainly to tourists. Foroughi decided to launch a retail website selling emerging designers like Mariam.<ref name=ProJew14104>{{cite web|url=http://www.professionaljeweller.com/article-14104-how-boticca-became-the-worlds-local-jeweller/|title=How Boticca became the world's local jeweller|author=Kathryn Bishop|publisher=Professional Jeweller|date=17 January 2014|accessdate=6 February 2014}}</ref>


In the company’s first round of funding, Boticca raised $2.5M. The investment was led by ISAI, and joined by Digital Garage, a Japanese Internet incubator.<ref name= "finacial">By Julie Klein, VentureBeat. "[http://venturebeat.com/2011/05/16/deals-more-boticca-funding/ Deals & More: Boticca gets $2.5M to help shoppers discover indie jewelry]." 16 May 2011.</ref>
In the company’s first round of funding, Boticca raised $2.5M, led by ISAI and joined by Japanese Internet incubator Digital Garage.<ref name= "finacial">By Julie Klein, VentureBeat. "[http://venturebeat.com/2011/05/16/deals-more-boticca-funding/ Deals & More: Boticca gets $2.5M to help shoppers discover indie jewelry]." 16 May 2011.</ref> In its second round in September 2013 it raised an additional $4 million (£2.44m), led by UK venture capital firm [[MMC Ventures]], and high net worth individuals including [[Sina Afra]].<ref name=ProJew14104/>


==Operations==
As of January 2011, Boticca retails independent designers from over 40 countries (including [[Estonia]], [[Lebanon]], [[South Korea]] the [[United Arab Emirates]] and [[Colombia]]),<ref name=BBC11645439/> on 6 continents.
Launching in January 2010, the company takes only a maximum 35% of the sale price,<ref name=ProJew14104/> as opposed to the normal online retail model of between 30% to 40%, leaving the creator with 65%.<ref name=ProJew14104/> The company garners between 30 to 40 new retail applications each week, of which on average just 3 or 4 are then listed on the website.<ref name=ProJew14104/> The company also sources through two in-house style hunters, who through researching through web, magazines, blogs, trade shows and fashion weeks spot new talent, and hence source around 90% of the newly listed product.<ref name=ProJew14104/>


By January 2011 Boticca was retailling independent designers from over 40 countries, including [[Estonia]], [[Lebanon]], [[South Korea]] the [[United Arab Emirates]] and [[Colombia]].<ref name=BBC11645439/> 755 of the 350 brands sold through the website lead on jewelry, whilst the rest cover accessories such as bags, scarves, belts and hats.<ref name=ProJew14104/> After the second round of fund raising, the company launched Boticca.fr in September 2013, making [[France]] the companies third biggest market after the UK and [[Germany]].<ref name=ProJew14104/>
[[Tech Crunch]] in selecting Boticca for "The Europas" awards, said: "What sets Boticca apart from most ecommerce sites is its design, curation, content and community features.<ref name=TechCrunch>{{cite web|url=http://techcrunch.com/2010/10/29/boticca|title=Boticca, An Online Marketplace For More Original Accessories|author=Tsosis, Alexia|publisher=Tech Crunch|date=29 October 2010|accessdate=2011-02-25}}</ref>

==Awards==
[[Tech Crunch]] selected Boticca for "The Europas" awards,<ref name=TechCrunch>{{cite web|url=http://techcrunch.com/2010/10/29/boticca|title=Boticca, An Online Marketplace For More Original Accessories|author=Tsosis, Alexia|publisher=Tech Crunch|date=29 October 2010|accessdate=2011-02-25}}</ref> whilst ''[[The Independent]]'' rated it first in their 2014 survey of the top six jewelry retail websites.<ref>{{cite web|url=http://www.independent.co.uk/extras/indybest/fashion-beauty/find-a-gem-5-best-online-jewellery-shops-9062473.html|title=What a gem! 6 best online jewellery shops|publisher=[[The Independent]]|date=6 February 2014|accessdate=6 February 2014}}</ref>


==References==
==References==
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==External links==
==External links==
*[http://boticca.com/ Boticca website]
*[http://boticca.com/ Boticca website]

[[Category:Companies established in 2009]]
[[Category:Companies established in 2009]]
[[Category:Jewellery retailers of the United Kingdom]]
[[Category:Jewellery retailers of the United Kingdom]]

Revision as of 15:22, 6 February 2014

Boticca
Company typePrivate
IndustryJewelry, fashion accessories
FoundedOctober 2009
FounderKiyan Foroughi, Avid Larizadeh
Headquarters
London
,
England
Area served
Global
ProductsJewelry, Handbags, Fashion accessories
WebsiteBoticca.com

Boticca is a London-based retail website for jewelry and fashion accessories, that features a selection emerging fashion designers.[1][2][3][4]

History

Kiyan Foroughi, a French former investment banker while on holiday in Marrakesh in December 2008, engaged in conversation with jewelry designer Mariam.[5] Living in the Atlas Mountains, Mariam travelled to the souq in Marrakesh three times a week to sell her jewelry, mainly to tourists. Foroughi decided to launch a retail website selling emerging designers like Mariam.[6]

In the company’s first round of funding, Boticca raised $2.5M, led by ISAI and joined by Japanese Internet incubator Digital Garage.[7] In its second round in September 2013 it raised an additional $4 million (£2.44m), led by UK venture capital firm MMC Ventures, and high net worth individuals including Sina Afra.[6]

Operations

Launching in January 2010, the company takes only a maximum 35% of the sale price,[6] as opposed to the normal online retail model of between 30% to 40%, leaving the creator with 65%.[6] The company garners between 30 to 40 new retail applications each week, of which on average just 3 or 4 are then listed on the website.[6] The company also sources through two in-house style hunters, who through researching through web, magazines, blogs, trade shows and fashion weeks spot new talent, and hence source around 90% of the newly listed product.[6]

By January 2011 Boticca was retailling independent designers from over 40 countries, including Estonia, Lebanon, South Korea the United Arab Emirates and Colombia.[1] 755 of the 350 brands sold through the website lead on jewelry, whilst the rest cover accessories such as bags, scarves, belts and hats.[6] After the second round of fund raising, the company launched Boticca.fr in September 2013, making France the companies third biggest market after the UK and Germany.[6]

Awards

Tech Crunch selected Boticca for "The Europas" awards,[8] whilst The Independent rated it first in their 2014 survey of the top six jewelry retail websites.[9]

References

  1. ^ a b Kabir Chibber (31 October 2010). "High fashion learns to love selling online". BBC News. Retrieved 2011-01-25.
  2. ^ Eric Pfanner (21 November 2010). "Luxury Brands Tailoring Approach to the Web". New York Times. Retrieved 2011-02-25.
  3. ^ "Running risk It cause cel". Daily Mail. 29 November 2010. Retrieved 2011-02-25.
  4. ^ "Bijoux Bar at Boticca". Vogue. 24 November 2010. Retrieved 2011-02-25.
  5. ^ "About Us". Boticca. Retrieved 2011-01-25.
  6. ^ a b c d e f g h Kathryn Bishop (17 January 2014). "How Boticca became the world's local jeweller". Professional Jeweller. Retrieved 6 February 2014.
  7. ^ By Julie Klein, VentureBeat. "Deals & More: Boticca gets $2.5M to help shoppers discover indie jewelry." 16 May 2011.
  8. ^ Tsosis, Alexia (29 October 2010). "Boticca, An Online Marketplace For More Original Accessories". Tech Crunch. Retrieved 2011-02-25.
  9. ^ "What a gem! 6 best online jewellery shops". The Independent. 6 February 2014. Retrieved 6 February 2014.

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Boticca&oldid=594220296"