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The film's theatrical trailer was released along with the music album on 19 September 2013. The 1min 50sec video faced a massive response and reached the 1 million hits mark on YouTube within two days.<ref>{{cite web|url=http://articles.timesofindia.indiatimes.com/2013-09-22/news-interviews/42291415_1_arrambam-new-trailer-vishnuvardhan|title=Arrambam trailer a hit|publisher=Times of India|date=Sep 22, 2013}}</ref>
The film's theatrical trailer was released along with the music album on 19 September 2013. The 1min 50sec video faced a massive response and reached the 1 million hits mark on YouTube within two days.<ref>{{cite web|url=http://articles.timesofindia.indiatimes.com/2013-09-22/news-interviews/42291415_1_arrambam-new-trailer-vishnuvardhan|title=Arrambam trailer a hit|publisher=Times of India|date=Sep 22, 2013}}</ref>

==Controversy==
<!--Pls expand this section-->
Film producer K. Kannan filed a suit in the City Civil Court on 29 October 2013, seeking to restrain the release of ''Arrambam''. In the suit, he claimed that he had already commenced the production of a film titled ''Ini Dhan Arambam'', and its title had been registered with Film and Television Producers Guild of South of India.<ref>http://www.thehindu.com/news/national/tamil-nadu/suit-seeks-injunction-on-arrambam-release/article5286365.ece</ref>


== References ==
== References ==

Revision as of 14:13, 30 October 2013

Arrambam[1]
First look poster
Directed byVishnuvardhan
Written by
Produced byA. Raghuram
StarringAjith Kumar
Arya
Nayantara
Taapsee Pannu
CinematographyOm Prakash
Edited byA. Sreekar Prasad
Music byYuvan Shankar Raja
Production
company
Sri Satya Sai Movies
Release date
  • 31 October 2013 (2013-10-31)
CountryIndia
LanguageTamil

Arrambam (Template:Lang-en) is an upcoming Indian Tamil action thriller film directed by Vishnuvardhan. Produced by A. Raghuram, the film will feature Ajith Kumar, Arya, Nayantara and Taapsee Pannu playing lead roles. The film is in post production stage and will be released on Diwali 2013.[2] The film's title was not revealed until the post production of the film. A teaser also released without the title and became popular on YouTube.[3]

Cast

Production

In September 2011, producer A. M. Rathnam stated that he was working in a project with Ajith Kumar.[4] Ajith will be possessing salt and pepper look from Mankatha and also hitting gym to build body in a good shape.[5] Vishnuvardhan in an interview opened up about the film that "I am planning to work on a drama, more on family action drama."[6]

The film was initially reported to be titled as Surangani,[7] but was in January 2013 stated by "A source in the know" to be Valai.[8][9] Although not officially confirmed, the film was henceforth referred to as Valai by the media. Vishnuvardhan, who was at Anna University’s Gateway 2013 Short Film Festival by the Department of Media Sciences revealed that that the film was not titled Valai, adding that two titles were under consideration.[10] The films title was not revealed until the post production of the film. A teaser was also released without the title and became a popular video on YouTube.[3]

Casting

Nayantara was named as the female lead.[11] Next Vishnuvardhan approached Arya for another lead role.[12] Yuvan Shankar Raja is scoring the music for the film.[13] Richa Gangopadhyay was initially considered for the second female lead.[14] Later Taapsee Pannu was selected for her role.[15] It is also reported that Arvind Swamy and Prithviraj Sukumaran will play pivotal roles[16] and Telugu actors Akkineni Nagarjuna, Ravi Teja and Jagapathi Babu will have cameo appearances in the film.[17][18] Mahesh Manjrekar will be essaying the role of a villain in the film.[19] Suman Ranganathan has been cast role of a reporter.[20] Furthermore, the director approached Rana Daggubati for an important role in this film.[21] Rana Daggubati will do a "special appearance".[22] Rana took part in the shooting in Mumbai.[23] Kishore would enact an Anti-terrorist squad member, claimed to be a prominent role in the film.[24] Akshara Gowda stated that she was also part of the film.[25] Prashant Nair informed that he had a small role in Valai.[26]

Stephen Richter will be working stunts in this film.[27] Sunil Babu was initially called in as the art director but opted out later, with Ilaiyaraja taking his place.[28] P. S. Vinod was replaced by Om Prakash as cinematographer.[29] Vishnuvardhan's wife Anu Vardhan, who had worked on all of her husband's film, was in charge of costume designing in this film as well.[30]

Filming

Vishnuvardhan said that Ajith Kumar will have a "salt and pepper" look, and that Ajith Kumar underwent supervised weight-training.[5] Vishnuvardhan stated that he was "planning to work on a family action drama."[6] Production of the film began on Chennai on 31 May 2012.[31] The first schedule of filming began on 2 June 2012 with portions involving Ajith Kumar, Nayantara and Arya. The filming was expected to proceed until the end of the month in Mumbai,[32] but later cancelled due to monsoon and location was shifted to Bangalore[33] and later in Hyderabad.[34] On 7 September, during the second schedule, Taapsee Pannu joined the crew and began shooting her portions.[35] During the next schedule that started on 2 November 2012, filming was held in Mumbai and its suburban locations.[36] While shooting an action sequence, Ajith Kumar was injured, suffering an ligament tear.[37] Despite his injuries, Ajith Kumar continued shooting.[37]

The team returned to Mumbai a third time for a 15-day schedule on 1 January 2013, with scenes involving Arya, Nayantara and Taapsee being filmed in the Bandra area of Mumbai in the first week and Ajith Kumar's part in the latter part of the schedule.[38] Ajith filmed a boat sequence for the film in an Arab country, which was choreographed by Hollywood stuntman Lee Whittaker. After finishing the boat scene, he tweeted, "Finished amazing boat sequence here in Dubai! Ajith was absolutely amazing! Couldn't have done it without his skills!"[39] In March 2013, Ajith, Arya and Nayantara shot a holi song featuring both Tamil and Hindi lyrics at a studio in Mumbai,[40] which was choreographed by Dinesh.[41] The crew will be shooting the last schedule in Jaisalmer in Rajasthan from 1 May onwards,[42][43] after which the unit will move to Orissa, where a song and a few scenes will be shot.[44]

Soundtrack

Main article: Arrambam (soundtrack)

Yuvan Shankar Raja was signed on to compose the film's soundtrack and score, continuing his association with director Vishnuvardhan and actor Ajith Kumar. The soundtrack album consists of five tracks. Pa. Vijay penned the lyrics for all songs. It was released directly to stores on 19 September 2013 and opened at number one on iTunes India within a few minutes after its release at midnight,[45][46] which, according to Sify, "no Tamil album has done before".[47] It also received positive reviews from critics.[48][49]

Marketing

The films title was not revealed until the post production of the film. A teaser was also released without the title and became a popular video on YouTube.[3] On 1 May 2013, coinciding with Ajith Kumar's birthday, a 42-second teaser trailer was uploaded on YouTube, which indicated that the film was untitled.[50] The teaser crossed 1 million hits within 2 days' time.[51] The teaser became viral on YouTube breaking previous records of Tamil cinema except Why This Kolaveri Di.[3]

For the first time, the making videos of the film were telecast on Jaya TV on 15 August 2013. The official logo design of Arrambam was also revealed at the program.[52]

The film's theatrical trailer was released along with the music album on 19 September 2013. The 1min 50sec video faced a massive response and reached the 1 million hits mark on YouTube within two days.[53]

Controversy

Film producer K. Kannan filed a suit in the City Civil Court on 29 October 2013, seeking to restrain the release of Arrambam. In the suit, he claimed that he had already commenced the production of a film titled Ini Dhan Arambam, and its title had been registered with Film and Television Producers Guild of South of India.[54]

References

  1. ^ http://www.sify.com/movies/thala-53-title-to-be-revealed-today-news-tamil-nhys7Xadddh.html
  2. ^ "Aarambam movie release date confirmed". CineSine. 3 September 2013. Retrieved 3 September 2013.
  3. ^ a b c d "Ajith 53' teaser is a huge hit as expected, sets records". behindwoods. 2 May 2013. Retrieved 2 May 2013.
  4. ^ "Ajith's next with AM Ratnam?". IndiaGlitz. 19 September 2012. Retrieved 9 May 2012.
  5. ^ a b "Ajith at the gym for Vishnuvardhan". Behindwoods. 26 June 2012. Retrieved 26 June 2012.
  6. ^ a b "Director Vishnuvardhan Interview". Behindwoods. 10 March 2012. Retrieved 10 March 2012.
  7. ^ http://www.indiaglitz.com/channels/tamil/article/85573.html
  8. ^ http://timesofindia.indiatimes.com/entertainment/regional/tamil/news-interviews/Its-Valai-for-Ajith/articleshow/18031592.cms
  9. ^ http://truthdive.com/2013/04/21/ajith-vishnuvardhan-film-title-is-not-valai.html
  10. ^ http://articles.timesofindia.indiatimes.com/2013-04-19/news-interviews/38673615_1_thala-siruthai-siva-ajith-vishnuvardhan-film
  11. ^ "Nayanthara to act with Ajith again". DeccanChronicle. 31 January 2012. Retrieved 9 May 2012.
  12. ^ "Arya's next flick with Ajith". DeccanChronicle. 8 February 2012. Retrieved 9 May 2012.
  13. ^ "Arya is Ajith's villain?". Behindwoods. 8 February 2012. Retrieved 9 May 2012.
  14. ^ "Richa Gangopadhyay out and Taapsee in". DeccanChronicle. 15 May 2012. Retrieved 17 May 2012.
  15. ^ "Taapsee signs Ajith's flick". Times of India. 15 May 2012. Retrieved 22 May 2012.
  16. ^ "Arvind Swamy to join Ajith in his next". DeccanChronicle. 21 May 2012. Retrieved 22 May 2012.
  17. ^ "Top Telugu actors in Ajith's next!". IndiaGlitz. 24 May 2012. Retrieved 24 May 2012.
  18. ^ "Nagarjuna and Ravi Teja in Ajith's next?". Behindwoods. 24 May 2012. Retrieved 24 May 2012.
  19. ^ "Mahesh in Ajith flick". Times of India. Retrieved 30 May 2012.
  20. ^ http://www.behindwoods.com/tamil-movie-news-1/jun-12-04/suman-ranganathan-ajith-25-06-12.html
  21. ^ "Rana to act with Ajith?". Times of India. 23 July 2012. Retrieved 23 July 2012.
  22. ^ "Rana confirms cameo in Ajith film!". Sify. Retrieved 28 July 2012.
  23. ^ "Rana shoots with Ajith!". 17 August 2012. 17 August 2012.
  24. ^ "Is Kishore Ajith's villain in 'Valai'?". Behindwoods. Retrieved 5 March 2013.
  25. ^ "I can't believe I was linked with Yuvraj Singh". Times of India. Retrieved 22 March 2013.
  26. ^ "No teething trouble!". Deccan Chronicle. Retrieved 14 June 2013.
  27. ^ "Ajith opts for his Billa 2 master". Behindwoods. 17 August 2012. Retrieved 17 August 2012.
  28. ^ "From 'Vaalu' STR to 'Thala' Ajith ." Behindwoods. 28 October 2012. Retrieved 28 October 2012.
  29. ^ "Ajith to shoot in Mumbai with Arya!". Sify. 31 October 2012. Retrieved 31 October 2012.
  30. ^ http://www.deccanherald.com/content/321006/vishnu-set-hit.html
  31. ^ "Ajith's next begins". MSN India. 1 June 2012. Retrieved 1 June 2012.
  32. ^ "Shoot commences for Tamil star Ajith's next". CNN-IBN. 31 May 2012. Retrieved 31 May 2012.
  33. ^ "Ajith-Vishnuvardhan's Mumbai schedule stalled". Behindwoods. 19 June 2012. Retrieved 26 June 2012.
  34. ^ "Ajith's shoot location shifted for fear of fans ambush". Behindwoods. 26 June 2012. Retrieved 26 June 2012.
  35. ^ http://www.sify.com/movies/taapasee-s-big-day-with-thala-co-news-tamil-mjhlHVcdehi.html
  36. ^ http://www.sify.com/movies/ajith-to-shoot-in-mumbai-with-arya-news-tamil-mk5iQXagbch.html
  37. ^ a b http://www.sify.com/movies/ajith-brushes-aside-injury-and-shoots-news-tamil-mlhjy2gghij.html
  38. ^ http://www.sify.com/movies/thala-film-starts-rolling-again-in-mumbai-news-tamil-nbclBLjeibe.html
  39. ^ http://entertainment.oneindia.in/tamil/news/2013/ajith-kumar-ducati-boat-103813.html
  40. ^ http://articles.timesofindia.indiatimes.com/2013-03-19/news-interviews/37842877_1_nayan-and-arya-holi-nayanthara
  41. ^ http://www.sify.com/movies/valai-team-celebrates-holi-in-mumbai-news-tamil-ndtpsNiehaj.html
  42. ^ http://thecinenewss.blogspot.com/2013/09/arrambam-releasing-on-this-diwali.html
  43. ^ http://www.sify.com/movies/ajith-to-celebrate-his-birthday-in-jaisalmer-news-tamil-neylM5fjcac.html
  44. ^ http://timesofindia.indiatimes.com/entertainment/regional/tamil/news-interviews/Ajith-to-have-a-working-birthday/articleshow/19720996.cms
  45. ^ http://www.ibtimes.co.in/articles/507269/20130919/arrambam-ajith-audio-release-yuvan-thala-music.htm
  46. ^ http://entertainment.oneindia.in/tamil/news/2013/arrambam-fans-music-review-120216.html
  47. ^ http://www.sify.com/movies/tamil/
  48. ^ "Arrambam Songs Review Arrambam, Ajith, Yuvan Shankar Raja". Behindwoods.com. Retrieved 20 September 2013.
  49. ^ "Arrambam Music Review songs lyrics". Indiaglitz.com. Retrieved 20 September 2013.
  50. ^ http://www.sify.com/movies/ajith-teaser-rocks-the-net-news-tamil-nfcnyXjcgab.html
  51. ^ http://behindwoods.com/tamil-movies-cinema-news-10/ajith-53-leaves-behind-billa-2-thuppakki-and-thalaivaa-ajith-53-teaser-billa-2-03-05-13.html
  52. ^ http://entertainment.oneindia.in/tamil/news/2013/arrambam-promo-in-jaya-tv-117175.html
  53. ^ "Arrambam trailer a hit". Times of India. 22 September 2013.
  54. ^ http://www.thehindu.com/news/national/tamil-nadu/suit-seeks-injunction-on-arrambam-release/article5286365.ece
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