Joel Makower: Difference between revisions
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'''Joel Makower''' (b. 19 February 1952 in [[Oakland]], [[California]]) is an entrepreneur, writer, and strategist on [[sustainable business]], [[clean technology]], and [[green marketing]]. For more than twenty years, he has been a respected voice on these topics, through books, websites, blogs, articles, and speeches. His work has focused on three principal topics: how companies of all sizes and sectors are integrating environmental thinking into their operations in a way that produces business value; the creation of new companies and markets for [[clean energy]], clean water, and advanced materials; and the strategies and tactics companies use to communicate and market their environmental efforts and leadership, especially to consumers.<ref name=mak>[http://www.makower.com/Makower_SpeakersPacket.pdf Joel Makower: Business. The Environment. The Bottom Line.]</ref> |
'''Joel Makower''' (b. 19 February 1952 in [[Oakland]], [[California]]) is an entrepreneur, writer, and strategist on [[sustainable business]], [[clean technology]], and [[green marketing]]. For more than twenty years, he has been a respected voice on these topics, through books, websites, blogs, articles, and speeches. His work has focused on three principal topics: how companies of all sizes and sectors are integrating environmental thinking into their operations in a way that produces business value; the creation of new companies and markets for [[clean energy]], clean water, and advanced materials; and the strategies and tactics companies use to communicate and market their environmental efforts and leadership, especially to consumers.<ref name=mak>[http://www.makower.com/Makower_SpeakersPacket.pdf Joel Makower: Business. The Environment. The Bottom Line.]</ref> |
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Makower has written more than a dozen books, including ''Strategies for the Green Economy'', ''The Green Consumer'' and ''The E-Factor: The Bottom Line Approach to Environmentally Responsible Business''.<ref name=han08>{{cite web |url=http://www.usatoday.com/money/books/reviews/2008-12-17-green-economy-book_N.htm |title=How does a company adapt in a world gone green? |author=Kerry Hannon |date=12/18/2008 |work=USA Today }}</ref> |
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==Writing== |
==Writing== |
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Makower graduated from the journalism department at the [[University of California at Berkeley]] in 1975 and became a freelance magazine writer, focusing on consumer and business issues. Of particular interest were topics at the intersection of business, technology, and society. His first book, in 1981, “Office Hazards: How Your Job Can Make You Sick,” was on the health effects of office environments -- the synergistic impacts of poor [[indoor air quality]], inadequate lighting, poorly designed computers and furniture, and other ails of the modern office workspace. At the time, companies had been sealing up buildings and scaling back ventilation systems to save energy. Many companies simultaneously were introducing open-plan office cubicles, desktop computers and, in some cases, machine-paced office work. The combined effect of discomfort and stress, Makower argued, was creating a host of health problems for office workers, from headaches to heart attacks. |
Makower graduated from the journalism department at the [[University of California at Berkeley]] in 1975 and became a freelance magazine writer, focusing on consumer and business issues. Of particular interest were topics at the intersection of business, technology, and society. His first book, in 1981, “Office Hazards: How Your Job Can Make You Sick,” was on the health effects of office environments -- the synergistic impacts of poor [[indoor air quality]], inadequate lighting, poorly designed computers and furniture, and other ails of the modern office workspace. At the time, companies had been sealing up buildings and scaling back ventilation systems to save energy. Many companies simultaneously were introducing open-plan office cubicles, desktop computers and, in some cases, machine-paced office work. The combined effect of discomfort and stress, Makower argued, was creating a host of health problems for office workers, from headaches to heart attacks. |
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Makower has written more than a dozen other books, including ''The Map Catalog'', an award-winning reference guide to maps, and an [[oral history]] of the [[Woodstock music festival]] of 1969, published in both book ([[Doubleday (publisher)|Doubleday]]) and audiocassette (Bantam Audio) formats. Its publication in 1989 coincided with the festival’s 20th anniversary. The 40th Anniversary Edition ([[Excelsior Editions]]) is now available in time for the 40th anniversary of the festival. It has a new foreword by Michael Lang and Joel Rosenman, two of the original coproducers of the festival, plus current information on others involved in making the event happen. |
Makower has written more than a dozen other books, including ''The Map Catalog'', an award-winning reference guide to maps, and an [[oral history]] of the [[Woodstock music festival]] of 1969, published in both book ([[Doubleday (publisher)|Doubleday]]) and audiocassette (Bantam Audio) formats. Its publication in 1989 coincided with the festival’s 20th anniversary. The 40th Anniversary Edition ([[Excelsior Editions]]) is now available in time for the 40th anniversary of the festival. It has a new foreword by Michael Lang and Joel Rosenman, two of the original coproducers of the festival, plus current information on others involved in making the event happen. |
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Since 1990, Makower’s writing has focused exclusively on the world of green and clean business. In 1990, he wrote the U.S. edition of a British bestseller, |
Since 1990, Makower’s writing has focused exclusively on the world of green and clean business. In 1990, he wrote the U.S. edition of a British bestseller, ''The Green Consumer Guide'' (issued in the U.S. as simply ''The Green Consumer''). Its publication, during the frenzy of [[Earth Day]] 1990, helped make the book a bestseller and led soon thereafter to a weekly syndicated newspaper column on the topic. In 1991, he launched ''The Green Business Letter'', a monthly newsletter on corporate environmental topics, which continued publication until 2005. Other books by Makower include ''The E-Factor: The Bottom-Line Approach to Environmentally Responsible Business'' (Random House, 1992) and ''Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World'' (Simon and Schuster, 1994). In 2008, Makower authored "Strategies for the Green Economy" (McGraw Hill), with an appendix by social marketing expert Cara Pike.<ref name=mak/><ref name=han08/> He also writes and speaks on the environmental impact of [[consumerism]].<ref> Joel Makower, [http://www.brighttalk.com/webcast/2132 Save the Buyosphere! Selling Green in the Age of More, More, MORE], [[BrightTALK]], April 24, 2009.</ref> Makower writes a blog on these topics, “Two Steps Forward,” and contributes to [[Worldchanging]] and other blogs on progressive business topics.<ref>Joel Makower, [http://www.futurelab.net/blogs/marketing-strategy-innovation/2006/06/save_the_buyosphere_consumer_b_1.html Save the Buyosphere! - Consumer Behavior, By the Book] Futurelab, June 18, 2006.</ref> |
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In 2008, Makower authored "Strategies for the Green Economy" (McGraw Hill), with an appendix by social marketing expert Cara Pike. |
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Makower also writes a blog on these topics, “Two Steps Forward,” and contributes to [[Worldchanging]] and other blogs on progressive business topics.<ref>Joel Makower, [http://www.futurelab.net/blogs/marketing-strategy-innovation/2006/06/save_the_buyosphere_consumer_b_1.html Save the Buyosphere! - Consumer Behavior, By the Book] Futurelab, June 18, 2006.</ref> |
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==Business== |
==Business== |
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| ⚫ | In 1999, Makower founded Green Business Network, a nonprofit organization dedicated to educating companies about green business. GreenBiz.com was launched in 2000, followed by ClimateBiz.com, GreenerBuildings.com, and other sites. In 2006, the sites turned into a for-profit company, Greener World Media, of which Makower is chairman and executive editor. In 2010, the company changed its name to GreenBiz Group Inc. |
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| ⚫ | In 1999, |
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In 2001, Makower co-founded [[Clean Edge]], a publishing and research firm focusing on clean technology. He also serves as a senior consultant to GreenOrder, a sustainability strategy firm. |
In 2001, Makower co-founded [[Clean Edge]], a publishing and research firm focusing on clean technology. He also serves as a senior consultant to GreenOrder, a sustainability strategy firm. |
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Revision as of 02:03, 20 August 2012
 | This article needs additional citations for verification. |
Joel Makower (b. 19 February 1952 in Oakland, California) is an entrepreneur, writer, and strategist on sustainable business, clean technology, and green marketing. For more than twenty years, he has been a respected voice on these topics, through books, websites, blogs, articles, and speeches. His work has focused on three principal topics: how companies of all sizes and sectors are integrating environmental thinking into their operations in a way that produces business value; the creation of new companies and markets for clean energy, clean water, and advanced materials; and the strategies and tactics companies use to communicate and market their environmental efforts and leadership, especially to consumers.[1]
Makower has written more than a dozen books, including Strategies for the Green Economy, The Green Consumer and The E-Factor: The Bottom Line Approach to Environmentally Responsible Business.[2]
Writing
Makower graduated from the journalism department at the University of California at Berkeley in 1975 and became a freelance magazine writer, focusing on consumer and business issues. Of particular interest were topics at the intersection of business, technology, and society. His first book, in 1981, “Office Hazards: How Your Job Can Make You Sick,” was on the health effects of office environments -- the synergistic impacts of poor indoor air quality, inadequate lighting, poorly designed computers and furniture, and other ails of the modern office workspace. At the time, companies had been sealing up buildings and scaling back ventilation systems to save energy. Many companies simultaneously were introducing open-plan office cubicles, desktop computers and, in some cases, machine-paced office work. The combined effect of discomfort and stress, Makower argued, was creating a host of health problems for office workers, from headaches to heart attacks.
Makower has written more than a dozen other books, including The Map Catalog, an award-winning reference guide to maps, and an oral history of the Woodstock music festival of 1969, published in both book (Doubleday) and audiocassette (Bantam Audio) formats. Its publication in 1989 coincided with the festival’s 20th anniversary. The 40th Anniversary Edition (Excelsior Editions) is now available in time for the 40th anniversary of the festival. It has a new foreword by Michael Lang and Joel Rosenman, two of the original coproducers of the festival, plus current information on others involved in making the event happen.
Since 1990, Makower’s writing has focused exclusively on the world of green and clean business. In 1990, he wrote the U.S. edition of a British bestseller, The Green Consumer Guide (issued in the U.S. as simply The Green Consumer). Its publication, during the frenzy of Earth Day 1990, helped make the book a bestseller and led soon thereafter to a weekly syndicated newspaper column on the topic. In 1991, he launched The Green Business Letter, a monthly newsletter on corporate environmental topics, which continued publication until 2005. Other books by Makower include The E-Factor: The Bottom-Line Approach to Environmentally Responsible Business (Random House, 1992) and Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World (Simon and Schuster, 1994). In 2008, Makower authored "Strategies for the Green Economy" (McGraw Hill), with an appendix by social marketing expert Cara Pike.[1][2] He also writes and speaks on the environmental impact of consumerism.[3] Makower writes a blog on these topics, “Two Steps Forward,” and contributes to Worldchanging and other blogs on progressive business topics.[4]
Business
In 1999, Makower founded Green Business Network, a nonprofit organization dedicated to educating companies about green business. GreenBiz.com was launched in 2000, followed by ClimateBiz.com, GreenerBuildings.com, and other sites. In 2006, the sites turned into a for-profit company, Greener World Media, of which Makower is chairman and executive editor. In 2010, the company changed its name to GreenBiz Group Inc.
In 2001, Makower co-founded Clean Edge, a publishing and research firm focusing on clean technology. He also serves as a senior consultant to GreenOrder, a sustainability strategy firm.
He is an adviser or board member of several nonprofit organizations, including the Biomimicry Institute, Climate Counts, and United Roots.
In 2006 he was named a Batten Fellow at the University of Virginia’s Darden Graduate School of Business Administration.
References
- ^ a b Joel Makower: Business. The Environment. The Bottom Line.
- ^ a b Kerry Hannon (12/18/2008). "How does a company adapt in a world gone green?". USA Today.
{{cite web}}: Check date values in:|date=(help) - ^ Joel Makower, Save the Buyosphere! Selling Green in the Age of More, More, MORE, BrightTALK, April 24, 2009.
- ^ Joel Makower, Save the Buyosphere! - Consumer Behavior, By the Book Futurelab, June 18, 2006.