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'''''Reinventing Fire: Bold Business Solutions for the New Energy Era''''' is a 2011 book, by [[Amory B. Lovins]] and the [[Rocky Mountain Institute]], that analyzes the possibility of converting the United States to almost total reliance on [[renewable energy]] sources, such as [[solar energy]] and [[wind power]]. Lovins says that renewable energy is already cheaper than [[fossil fuels]] and his analysis predicts further declines in prices for renewables.<ref name=nytrf>{{cite web |url=http://green.blogs.nytimes.com/2011/10/27/fossil-fuels-as-the-whale-oil-of-the-future/ |title=Fossil Fuels as the Whale Oil of the Future |author=Matthew Wald |date=October 27, 2011 |work=New York Times }}</ref>
'''''Reinventing Fire: Bold Business Solutions for the New Energy Era''''' is a 2011 book, by [[Amory B. Lovins]] and the [[Rocky Mountain Institute]], that analyzes the possibility of converting the United States to almost total reliance on [[renewable energy]] sources, such as [[solar energy]] and [[wind power]]. Lovins says that renewable energy is already cheaper than [[fossil fuels]] and his analysis predicts further declines in prices for renewables.<ref name=nytrf/>


The book was released at the Washington [[National Geographic Society]] headquarters, in October 2011. [[Bill Clinton]] is quoted on the cover of the book saying it is a “wise, detailed and comprehensive blueprint.” The book has forewords by both [[Marvin Odum]], from [[Shell Oil]], and [[John Rowe (CEO) Exelon|John W. Rowe]], of [[Exelon]].<ref name=nytrf>{{cite web |url=http://green.blogs.nytimes.com/2011/10/27/fossil-fuels-as-the-whale-oil-of-the-future/ |title=Fossil Fuels as the Whale Oil of the Future |author=Matthew Wald |date=October 27, 2011 |work=New York Times }}</ref> The first paragraph of the preface says:
The first paragraph of the preface says:
<blockquote>
<blockquote>
Imagine fuel without fear. No climate change. No oil spills, dead coal miners, dirty air, devastated lands, lost wildlife. No energy poverty. No oil-fed wars, tyrannies, or terrorists. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, for ever.<ref>{{cite web |url=http://www.guardian.co.uk/sustainable-business/sustainability-with-john-elkington/reinventing-transforming-capitalism-barriers?newsfeed=true |title=Nine barriers to reinventing capitalism |author=John Elkington |date=21 March 2012 |work=The Guardian }}</ref>
Imagine fuel without fear. No climate change. No oil spills, dead coal miners, dirty air, devastated lands, lost wildlife. No energy poverty. No oil-fed wars, tyrannies, or terrorists. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, for ever.<ref>{{cite web |url=http://www.guardian.co.uk/sustainable-business/sustainability-with-john-elkington/reinventing-transforming-capitalism-barriers?newsfeed=true |title=Nine barriers to reinventing capitalism |author=John Elkington |date=21 March 2012 |work=The Guardian }}</ref>
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Lovins discusses everything from how to redesign heavy trucks to make them more fuel efficient to ways to change factory pipes to conserve energy — the book lays out a plan for the U.S. to achieve the following by 2050: cars completely powered by [[hydrogen fuel cells]], electricity, and biofuels; 84 percent of trucks and airplanes running on biomass fuels; 80 percent of the nation's electricity produced by renewable power; $5 trillion in savings; and an economy that has grown by 158 percent.<ref>{{cite web |url=http://www.guardian.co.uk/environment/2012/feb/21/fossil-fuels-whale-oil |title='Fossil fuels are the new whale oil', says environmentalist Amory Lovins |author=Fen Montaigne |date=21 February 2012 |work=The Guardian }}</ref>
Lovins discusses everything from how to redesign heavy trucks to make them more fuel efficient to ways to change factory pipes to conserve energy — the book lays out a plan for the U.S. to achieve the following by 2050: cars completely powered by [[hydrogen fuel cells]], electricity, and biofuels; 84 percent of trucks and airplanes running on biomass fuels; 80 percent of the nation's electricity produced by renewable power; $5 trillion in savings; and an economy that has grown by 158 percent.<ref>{{cite web |url=http://www.guardian.co.uk/environment/2012/feb/21/fossil-fuels-whale-oil |title='Fossil fuels are the new whale oil', says environmentalist Amory Lovins |author=Fen Montaigne |date=21 February 2012 |work=The Guardian }}</ref>
</blockquote>
</blockquote>

By combining reduced energy use with [[Efficient energy use|energy efficiency]] gains, Lovins estimates that there will be a saving some $5 trillion in net present value costs and a faster-growing economy. This can all be done with the profitable commercialization of existing technologies, led by business.<ref>{{cite web |url=http://www.greenbiz.com/blog/2012/03/16/amory-lovins-reinventing-fire-convergence-and-innovation?page=full |title=Amory Lovins on 'Reinventing Fire' with convergence and innovation |author=Adam Aston |date=March 16, 2012 |work=Greenbiz }}</ref>


==See also==
==See also==

Revision as of 10:10, 20 June 2012

Reinventing Fire
Cover
AuthorAmory B. Lovins
SubjectRenewable energy
Energy efficiency
PublisherChelsea Green
Publication date
2011
ISBNISBN 978-1-60358-371-8 Parameter error in {{ISBNT}}: invalid character
OCLC719429781

Reinventing Fire: Bold Business Solutions for the New Energy Era is a 2011 book, by Amory B. Lovins and the Rocky Mountain Institute, that analyzes the possibility of converting the United States to almost total reliance on renewable energy sources, such as solar energy and wind power. Lovins says that renewable energy is already cheaper than fossil fuels and his analysis predicts further declines in prices for renewables.[1]

The book was released at the Washington National Geographic Society headquarters, in October 2011. Bill Clinton is quoted on the cover of the book saying it is a “wise, detailed and comprehensive blueprint.” The book has forewords by both Marvin Odum, from Shell Oil, and John W. Rowe, of Exelon.[1] The first paragraph of the preface says:

Imagine fuel without fear. No climate change. No oil spills, dead coal miners, dirty air, devastated lands, lost wildlife. No energy poverty. No oil-fed wars, tyrannies, or terrorists. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, for ever.[2]

Fen Montaigne in The Guardian has said that the book is impressive in both its scope and detail:

Lovins discusses everything from how to redesign heavy trucks to make them more fuel efficient to ways to change factory pipes to conserve energy — the book lays out a plan for the U.S. to achieve the following by 2050: cars completely powered by hydrogen fuel cells, electricity, and biofuels; 84 percent of trucks and airplanes running on biomass fuels; 80 percent of the nation's electricity produced by renewable power; $5 trillion in savings; and an economy that has grown by 158 percent.[3]

By combining reduced energy use with energy efficiency gains, Lovins estimates that there will be a saving some $5 trillion in net present value costs and a faster-growing economy. This can all be done with the profitable commercialization of existing technologies, led by business.[4]

See also

References

  1. ^ a b Matthew Wald (October 27, 2011). "Fossil Fuels as the Whale Oil of the Future". New York Times.
  2. ^ John Elkington (21 March 2012). "Nine barriers to reinventing capitalism". The Guardian.
  3. ^ Fen Montaigne (21 February 2012). "'Fossil fuels are the new whale oil', says environmentalist Amory Lovins". The Guardian.
  4. ^ Adam Aston (March 16, 2012). "Amory Lovins on 'Reinventing Fire' with convergence and innovation". Greenbiz.

External links