Malabar (chewing gum)

Malabar is a trademark French brand of chewing gum, launched in 1958 by Krema. It is now a brand of Cadbury.

Famous for their log running series of adverts, they launched the frist in 1958, but it was not until 1969 that the now famous blond man wearing a yellow jersey on his chest and wearing an M surrounded by a red oval came to represent the brand. The creation of designer Jean-Claude Poirier, today the figure has ceased to be the star of the adverts, but is still present on the packaging.