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{{Short description|20th century photographic industry promotional body in Britain}}
{{Short description|20th century photographic industry promotional body in Britain}}
The '''Photographic Information Council''' was a photographic industry promotional body in Britain formed in 1958 and active until the early 1970s.
The '''Photographic Information Council''' (PIC) was a photographic industry promotional body in Britain formed in 1958 and active until the early 1970s.


== History ==
== History ==
The Photographic Information Council, based in London, was set up in 1958 to represent leading sections of the photographic industry and appointed as chairman Norman Thorpe,<ref>{{Cite news |date=10 June 1958 |title=Photographic council |pages=3 |work=The Guardian Journal |location=Nottingham, Nottinghamshire, England}}</ref> a founding member being C. G. Strasser <ref>{{Cite news |date=13 June 1958 |title=At work and play |pages=6 |work=Staffordshire Weekly Sentinel}}</ref>
The Photographic Information Council, based in London, was set up in 1958 by the Photo Imaging Manufacturers & Distributors Association (PMDA) established in 1939, with the [[Photo Marketing Association]], to represent leading sections of the photographic industry and appointed as chairman Norman Thorpe,<ref>{{Cite news |date=10 June 1958 |title=Photographic council |pages=3 |work=The Guardian Journal |location=Nottingham, Nottinghamshire, England}}</ref> a founding member being C. G. Strasser <ref>{{Cite news |date=13 June 1958 |title=At work and play |pages=6 |work=Staffordshire Weekly Sentinel}}</ref> to create PIC to develop public awareness campaigns to promote photography and photo literacy.<ref>{{Cite web |title=Kodak CEO Daniel Carp Headlines PMAs Executive Visionaries Panel |url=https://whattheythink.com/news/5716-kodak-ceo-daniel-carp-headlines-pmas-executive/ |access-date=2023-03-28 |website=WhatTheyThink |language=en}}</ref>


It promoted photography, and photographic equipment and supplies, through 'how-to' newspaper articles, and in a series of leaflets written by members, and with organised competitions, with the target audience being novices. Their earliest writers included Michael Geraghty<ref>{{Cite news |last=Geraghty |first=Michael |date=13 August 1958 |title=You too can be a Disney |pages=8 |work=The Surrey Advertiser, County Times |location=Guildford, Surrey, England}}</ref> and Kenneth G. Pope who produced a series ''Facts on Photography'' signing them over the legend Photographic Information Council.<ref>{{Cite news |last=Pope |first=Kenneth G. |date=18 Apr 1959 |title=Exposure key to good photos |pages=6 |work=Bristol Evening Post}}</ref>
It promoted photography, and photographic equipment and supplies, through 'how-to' newspaper articles, and in a series of leaflets written by members, and with organised competitions, with the target audience being novices. Their earliest writers included Michael Geraghty<ref>{{Cite news |last=Geraghty |first=Michael |date=13 August 1958 |title=You too can be a Disney |pages=8 |work=The Surrey Advertiser, County Times |location=Guildford, Surrey, England}}</ref> and Kenneth G. Pope who produced a series ''Facts on Photography'' signing them over the legend Photographic Information Council.<ref>{{Cite news |last=Pope |first=Kenneth G. |date=18 Apr 1959 |title=Exposure key to good photos |pages=6 |work=Bristol Evening Post}}</ref>


Its 1960 National Challenge Trophies Competition for School Photography in England attracted entries from the 200 schools in Britain with active camera clubs. Winners' trophies were presented by the then 30 year-old photographer, [[Antony Armstrong-Jones, 1st Earl of Snowdon|Antony Armstrong-Jones]], husband of [[Princess Margaret, Countess of Snowdon|Princess Margaret]], at the opening of an the exhibition of the work on 7 December in his first solo public engagement. News of the event was covered in ''Time'' magazine,<ref>{{Cite journal |date=19 December 1960 |title=People |journal=TIME Magazine |volume=76 |issue=25 |pages=38-40}}</ref> and in American<ref>{{Cite news |last=Gilmore |first=Eddy |date=8 December 1960 |title=Princess Mate Makes Public Talk |pages=10 |work=The State |location=Columbia, South Carolina, USA}}</ref> and Australian<ref>{{Cite news |date=9 Dec 1960 |title=Pictures of the Week |pages=16 |work=The Sydney Morning Herald |location=Sydney, Australia}}</ref> newspapers as well as in England. In February 1966, Sir [[Charles Maclean, Baron Maclean|Charles MacLean]], Chief [[Scouting|Scout]] of the Commonwealth, was the presenter of the winning trophies when school camera clubs were reported to number 1,300.<ref>{{Cite web |title=TopFoto |url=https://www.topfoto.co.uk/asset/6791048/ |access-date=2023-03-27 |website=TopFoto |language=en-GB}}</ref>
Its 1960 National Challenge Trophies Competition for School Photography in England attracted entries from the 200 schools in Britain with active camera clubs. Winners' trophies were presented by the then 30 year-old photographer, [[Antony Armstrong-Jones, 1st Earl of Snowdon|Antony Armstrong-Jones]], husband of [[Princess Margaret, Countess of Snowdon|Princess Margaret]], at the opening of an the exhibition of the work on 7 December in his first solo public engagement. News of the event was covered in ''Time'' magazine,<ref>{{Cite journal |date=19 December 1960 |title=People |journal=TIME Magazine |volume=76 |issue=25 |pages=38-40}}</ref> and in American<ref>{{Cite news |last=Gilmore |first=Eddy |date=8 December 1960 |title=Princess Mate Makes Public Talk |pages=10 |work=The State |location=Columbia, South Carolina, USA}}</ref> and Australian<ref>{{Cite news |date=9 Dec 1960 |title=Pictures of the Week |pages=16 |work=The Sydney Morning Herald |location=Sydney, Australia}}</ref> newspapers as well as in England. Other prominent people were presenters of the winning trophies; [[Christopher Chataway|Chris Chattaway]], MP, Parliamentary Secretary to the Ministry of Education in 1962, and in February 1966, Sir [[Charles Maclean, Baron Maclean|Charles MacLean]], Chief [[Scouting|Scout]] of the Commonwealth, when school camera clubs were reported to number 1,300.<ref>{{Cite web |title=TopFoto |url=https://www.topfoto.co.uk/asset/6791048/ |access-date=2023-03-27 |website=TopFoto |language=en-GB}}</ref>


== References ==
== References ==

Revision as of 00:10, 28 March 2023

The Photographic Information Council (PIC) was a photographic industry promotional body in Britain formed in 1958 and active until the early 1970s.

History

The Photographic Information Council, based in London, was set up in 1958 by the Photo Imaging Manufacturers & Distributors Association (PMDA) established in 1939, with the Photo Marketing Association, to represent leading sections of the photographic industry and appointed as chairman Norman Thorpe,[1] a founding member being C. G. Strasser [2] to create PIC to develop public awareness campaigns to promote photography and photo literacy.[3]

It promoted photography, and photographic equipment and supplies, through 'how-to' newspaper articles, and in a series of leaflets written by members, and with organised competitions, with the target audience being novices. Their earliest writers included Michael Geraghty[4] and Kenneth G. Pope who produced a series Facts on Photography signing them over the legend Photographic Information Council.[5]

Its 1960 National Challenge Trophies Competition for School Photography in England attracted entries from the 200 schools in Britain with active camera clubs. Winners' trophies were presented by the then 30 year-old photographer, Antony Armstrong-Jones, husband of Princess Margaret, at the opening of an the exhibition of the work on 7 December in his first solo public engagement. News of the event was covered in Time magazine,[6] and in American[7] and Australian[8] newspapers as well as in England. Other prominent people were presenters of the winning trophies; Chris Chattaway, MP, Parliamentary Secretary to the Ministry of Education in 1962, and in February 1966, Sir Charles MacLean, Chief Scout of the Commonwealth, when school camera clubs were reported to number 1,300.[9]

References

  1. ^ "Photographic council". The Guardian Journal. Nottingham, Nottinghamshire, England. 10 June 1958. p. 3.
  2. ^ "At work and play". Staffordshire Weekly Sentinel. 13 June 1958. p. 6.
  3. ^ "Kodak CEO Daniel Carp Headlines PMAs Executive Visionaries Panel". WhatTheyThink. Retrieved 2023-03-28.
  4. ^ Geraghty, Michael (13 August 1958). "You too can be a Disney". The Surrey Advertiser, County Times. Guildford, Surrey, England. p. 8.
  5. ^ Pope, Kenneth G. (18 Apr 1959). "Exposure key to good photos". Bristol Evening Post. p. 6.
  6. ^ "People". TIME Magazine. 76 (25): 38–40. 19 December 1960.
  7. ^ Gilmore, Eddy (8 December 1960). "Princess Mate Makes Public Talk". The State. Columbia, South Carolina, USA. p. 10.
  8. ^ "Pictures of the Week". The Sydney Morning Herald. Sydney, Australia. 9 Dec 1960. p. 16.
  9. ^ "TopFoto". TopFoto. Retrieved 2023-03-27.
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