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List of Procter & Gamble brands#Discontinued brands

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+#REDIRECT [[List of Procter & Gamble brands#Discontinued brands]]
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-{{Infobox Brand
-|image=
-|caption=
-|name= Swash
-|currentowner= [[Whirlpool Corporation]]
-|origin=United States
-|discontinued=
-|previousowners=
-|trademarkregistrations=
-|website= http://www.swash.com
-|logo=Swash_Logo.png}}
+{{Rcat shell|
-'''Swash''' was a [[brand]] of [[laundry]] products manufactured by [[Procter & Gamble]] and sold in the United States.
+{{R to related topic}}
+}}
-==Range of products (2007–09)==
-A range of products was introduced under the name "Swash" in 2007, comprising previously-existing P&G products with new branding, and aimed at the student market.<ref>{{cite web|url=https://www.marketingweek.com/pg-rebrands-laundry-products-to-encourage-people-to-rewear-clothes/|title=P&G rebrands laundry products to encourage people to rewear clothes|date=November 15, 2007|accessdate=August 26, 2012|work=[[Marketing Week]]|first=Louise|last=Jack}}</ref> Its component products included a spray to remove odors, a stain-erasing pen, a spray to remove wrinkles, and a cloth which removes wrinkles and odors when placed in a [[clothes dryer|dryer]] with clothes.<ref name=usatoday>{{cite web|url=https://www.usatoday.com/money/industries/manufacturing/2008-09-10-swash_N.htm|title=P&G hopes laundry haters will Swash clothes|date=September 12, 2008|accessdate=August 26, 2012|work=[[USA Today]]|first=Bruce|last=Horovitz}}</ref>
-A test store was opened in September 2007 near [[Ohio State University]].<ref>{{cite web|url=http://www.dispatch.com/content/stories/business/2007/10/24/swash.ART_ART_10-24-07_C10_NU88ULJ.html|title=Procter & Gamble's new spin on laundry|date=October 24, 2007|accessdate=August 26, 2012|work=[[The Columbus Dispatch]]|first=Amy|last=Saunders|archive-url=https://web.archive.org/web/20190624115014/https://www.dispatch.com/content/stories/business/2007/10/24/swash.ART_ART_10-24-07_C10_NU88ULJ.html|archive-date=June 24, 2019}}</ref> The test was then expanded to cover [[Lexington, Kentucky]].<ref name=usatoday/><ref>{{cite web|url=http://www.drugstorenews.com/article/pg-test-markets-swash-those-who-avoid-doing-laundry|title=P&G test markets Swash for those who avoid doing laundry|date=September 10, 2008|accessdate=August 26, 2012|work=Drug Store News|first=Antoinette|last=Alexander|archive-url=https://web.archive.org/web/20160304041138/http://www.drugstorenews.com/article/pg-test-markets-swash-those-who-avoid-doing-laundry|archive-date=March 4, 2016}}</ref> In December 2009 Swash was unveiled and made available exclusively online.<ref>{{cite web|url=http://www.bizjournals.com/triad/stories/2009/12/07/daily16.html|title=P&G releases online-only product|date=December 8, 2009|accessdate=August 26, 2012|work=[[The Business Journal]]}}</ref> As of 2014 some of the original Swash products are sold under the [[Tide (brand)|Tide]] brand.<ref name=aa>{{cite web|url=http://adage.com/article/cmo-strategy/p-g-takes-stab-cleaning-clothes-washing/294156/|title=P&G Revisits Its Laundry Day Miracle: Machines That Don't Wash|date=July 17, 2014|accessdate=July 21, 2014|work=[[Advertising Age]]|first=Jack|last=Neff}}</ref>
-==Appliance (2014)==
-In July 2014 Swash was re-launched in conjunction with the [[Whirlpool Corporation]] as a high-end appliance aimed at professionals with a suggested retail price of $499.<ref name=aa/> The device uses a combination of heat and a solution held in "Swash pods" to remove wrinkles and odors in roughly 10 minutes and without water.<ref>{{cite web|url=https://www.engadget.com/2014/07/20/swash/|title=Whirlpool's new machine freshens your clothes in 10 minutes flat|date=July 20, 2014|accessdate=July 21, 2014|work=[[Engadget]]|first=Jon|last=Fingas}}</ref> Whirlpool had previously introduced two similar products: Personal Valet, which launched in 2001 and sold for around $1000, and Fabric Freshener, which sold for $250 in 2005; while P&G launched Dryel, an at-home dry-cleaning kit, in 1999. Neither was a success.<ref name=wsj>{{cite web|url=https://www.wsj.com/articles/swash-laundry-device-from-p-g-whirlpool-loses-traction-with-key-retailer-1426081023|title=Swash Laundry Device From P&G, Whirlpool Loses Traction With Key Retailer|date=March 11, 2015|accessdate=August 21, 2015|work=[[The Wall Street Journal]]|first1=James R.|last1=Hagerty|first2=Serena|last2=Ng}}</ref>
-The appliance was marketed through installations at [[Delta Air Lines]] airport lounges.<ref name=aa/> Between late 2014 and March 2015 [[Best Buy]] reduced the number of stores stocking the Swash from 500 to around 280, of which only around half had "full" displays, according to a spokesman. As of March 2015 it was on display in around 600 retail stores in the United States.<ref name=wsj/>
-==Reverse domain hijacking==
-In March 2013, P&G was found by a [[World Intellectual Property Organization]] panel to have engaged in [[reverse domain hijacking]] in an attempt to obtain the [[domain name]] "swash.com" from [[Marchex]] in a [[Uniform Domain-Name Dispute-Resolution Policy]] proceeding. P&G originally stated it had generated more than $40 million in Swash sales over four years, a figure it later revised to $60,000.<ref>{{cite web|url=http://domainnamewire.com/2013/03/11/procter-gamble-guilty-of-reverse-domain-name-hijacking/|title=Procter & Gamble guilty of reverse domain name hijacking |date=March 11, 2013|accessdate=March 11, 2013|work=DomainNameWire|first=Andrew|last=Allemann}}</ref> After losing the case P&G purchased the domain name from Marchex.<ref>{{cite web|url=http://domainnamewire.com/2013/04/29/guilty-of-rdnh-procter-gamble-swash/|title=After being found guilty of RDNH, Procter & Gamble pays up for Swash.com|date=April 29, 2013|accessdate=July 21, 2014|work=DomainNameWire|first=Andrew|last=Allemann}}</ref> In 2013 attorney John Berryhill suggested that P&G did not intend to use the swash.com domain to market its existing range, as it had said, but rather a new product described in a 2011 trademark application as "An appliance for domestic use in the nature of a garment steamer for the purpose of removing wrinkles and odors from clothing and linen". Berryhill's theory was shown to be accurate after swash.com went live in June 2014.<ref>{{cite web|url=http://domainnamewire.com/2014/06/18/swash-domain/|title=Yes, P&G lied to try to steal the Swash.com domain name|date=June 18, 2014|accessdate=July 21, 2014|work=DomainNameWire|first=Andrew|last=Allemann}}</ref>
-==References==
-{{reflist|2}}
-==External links==
-* [http://www.swash.com/ Official website]
-{{DEFAULTSORT:Swash (Clothing Product)}}
-[[Category:Procter & Gamble brands]]
-[[Category:Whirlpool Corporation brands]]
-[[Category:Laundry substances]]
-[[Category:Products introduced in 2007]]
-[[Category:Products introduced in 2014]]
-[[Category:Laundry equipment]]