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Over the years, Charlebois has coined a few expressions to explain food trends, including "protein wars," which refers to tensions between existing animal protein sources and plant-based alternatives for consumers,<ref>{{cite web | url=https://theconversation.com/protein-wars-why-men-love-meat-106090 | title=Protein wars: Why men love meat}}</ref><ref>{{cite web | url=https://leaderpost.com/opinion/columnists/protein-wars-are-here | title=Sylvain Charlebois: Protein wars are here as diets are changing &#124; Regina Leader-Post| date=5 November 2018}}</ref> and the term "food category appropriation," which involves companies using well-known food descriptors such as cheese and meat but applying them to alternative products using different ingredients.<ref>https://www.theglobeandmail.com/opinion/article-vegan-cheese-and-fake-meat-a-recipe-for-food-appropriation/</ref>
Over the years, Charlebois has coined a few expressions to explain food trends, including "protein wars," which refers to tensions between existing animal protein sources and plant-based alternatives for consumers,<ref>{{cite web | url=https://theconversation.com/protein-wars-why-men-love-meat-106090 | title=Protein wars: Why men love meat}}</ref><ref>{{cite web | url=https://leaderpost.com/opinion/columnists/protein-wars-are-here | title=Sylvain Charlebois: Protein wars are here as diets are changing &#124; Regina Leader-Post| date=5 November 2018}}</ref> and the term "food category appropriation," which involves companies using well-known food descriptors such as cheese and meat but applying them to alternative products using different ingredients.<ref>https://www.theglobeandmail.com/opinion/article-vegan-cheese-and-fake-meat-a-recipe-for-food-appropriation/</ref>

==Consumer advocacy==

In an [[op-ed]] published on 21 February 2021, Charlebois reminded readers of the [[social contract]] which exists between dairy producers and dairy consumers, which is mediated by Canada's supply management system.<ref name=scbutter/> He remarked on the industry's use of [[palmitic acid]] (a [[palm oil]] derivative<ref name=npr24/>) as a supplement to [[cow feed]] in order to augment the output of butterfat.<ref name=scbutter/><ref name=npr24/><ref name=npr26/> Some consumers were dismayed as many noticed that physical characteristics of the dairy products had undergone a significant change, notably in increased [[hardness]] and increased [[melting point]]. Charlebois noted that this was not beneficial to the consumers, who were surprised and had not been notified of the variation in the social contract. The incident was also known as "ButterGate",<ref name="scbutter">{{cite news |last1=CHARLEBOIS |first1=SYLVAIN |title=The dairy industry’s use of palm oil breaches its moral contract with Canadians |url=https://www.theglobeandmail.com/opinion/article-the-dairy-industrys-use-of-palm-oil-breaches-its-moral-contract-with/ |publisher=The Globe and Mail Inc |date=21 February 2021}}</ref> apparently a term he coined.<ref name=npr24/> The newsworthy item was picked up by [[NPR]], an American broadcaster, twice in February 2021.<ref name=npr24>https://www.npr.org/2021/02/24/971018428/baffled-canadians-spread-reports-of-hard-butter</ref><ref name=npr26>https://www.npr.org/2021/02/26/971910738/why-is-room-temperature-butter-in-canada-mysteriously-harder-than-usual</ref>


==Teaching philosophy==
==Teaching philosophy==

Revision as of 23:40, 2 March 2021

Sylvain Charlebois
Other namesThe Food Professor
Alma materUniversité de Sherbrooke, Université de Montréal, Royal Military College
Occupation(s)Canadian scientist, food distribution and policy
Employer(s)Dalhousie University, Canada
Organization(s)Conference Board of Canada, C. D. Howe Institute, Canadian Food Inspection Agency, University of Guelph's Food Institute, United States Department of Agriculture, European Food Safety Authority, China Food and Drug Administration, Institute of Food Technologists, Global Food Traceability Center, Canadian Agri-Food Foresight Institute, Business Scientific Institute, Agri-food Analytics Lab, University of British Columbia

Sylvain Charlebois is a Canadian food policy researcher and columnist.

He is a regular opinion contributor to Montreal's La Presse and Toronto's The Globe and Mail newspapers, and writes a blog for Canadian Grocer magazine called "The Food Professor".[1] It was announced in 2020 that he was joining le Journal de Montreal as a regular columnist.[2][3] He is the lead author of Canada's Food Price Report, an annual forecast on food prices and trends.[4] Charlebois is also a co-host of the podcast titled "The Food Professor".[5]

Charlebois is a researcher in food distribution and policy at Dalhousie University in Nova Scotia. He is also Dalhousie's former Dean of the Faculty of Management and holds an appointment as professor in the Dalhousie University Faculty of Agriculture.[6] In 2018, he launched a new scientific laboratory, the Agri-food Analytics Lab[7] at the University.[8]

Charlebois was a professor in the College of Business and Economics at the University of Guelph[9] in Ontario from 2010 to 2016, where he also served for a time as acting and associate dean. In 2011, he co-founded the University of Guelph's Food Institute (now the Arrell Food Institute). From 2004 to 2010, he was a member of the Faculty of Business Administration of the University of Regina in Regina, where he also served as the Director of the Johnson Shoyama Graduate School of Public Policy (Regina Campus), also affiliated with the University of Saskatchewan.[10]

He holds degrees from the Royal Military College of Canada, the Université de Montréal and the Université de Sherbrooke.

Global benchmarking and world rankings (2006–21)

A significant portion of Charlebois' research is devoted to the comparison of global food safety and traceability systems.[11] In 2011, he chaired the first international workshop on food safety performance metrics and risk intelligence in Helsinki, Finland, in which representatives of 21 countries participated.[12] He has also served as project lead for the World Ranking Food Safety Performance Report in 2008, 2010, and 2014.[13][14]

In 2020, Charlebois and his team created a new index, the Global Food Innovation Index which compared factors contributing to innovation in the food, beverage and agri-food industries across many countries.[15]

Canada's Food Price Report (2010–2021)

Charlebois began publishing Canada's Food Price Report in 2010.[16] The report uses predictive modelling through machine learning and econometrics to arrive at its annual forecast. The report reaches a potential audience of more than 280 million people in 50 countries. In 2015, the project was recognized as one of the University of Guelph's most significant research accomplishments in the past 50 years.[17][18][19][20] In July 2020 the University of Saskatchewan and the University of British Columbia also joined the project, contributing to the 2021 edition.[21]

Research

Charlebois is the author of five books on global food systems, food security, and safety. His most recent academic book was published in 2017, entitled Food Safety, Risk Intelligence and Benchmarking.[22] Charlebois is currently writing a sixth book on poutine, due to be released in 2021.[23] Charlebois has authored nearly 500 publications in peer-reviewed journals, professional publications, and conference proceedings in food science and management. According to Google Scholar, he is one of the world's most-cited authors of food supply chain management, food value chains and traceability information.[24] Charlebois became an Editor of Trends in Food Science and Technology in 2020.[25] Dr. Charlebois is also an associate with many research organizations, including the C. D. Howe Institute[26] and the Conference Board of Canada.[27]

Other notable studies

In 2008, Charlebois co-authored a study to evaluate the performance of the Canadian Wheat Board’s Daily Price Contract (DPC) program. The study suggested that the program provided poor financial returns for farmers.[28][29] The DPC program was eventually cancelled.

In 2011, Charlebois chaired the first international workshop on food safety performance metrics. The idea of comparing countries' food safety policies, risk management, and risk communication practices was controversial at the time.[30][31][32] Since that seminal workshop, sharing and comparing practices in food safety amongst nations has become more widely accepted. Charlebois argues that the structure of food safety governance favours the advancement of international partnerships and collaboration.

Charlebois speaking in Toronto in 2018

In 2017, Charlebois' team examined legislation involving cannabis in Canada with particular interest in edible cannabis products. Initially, edibles were not included in Canada's Cannabis Act (also known as Bill C-45). Their study, released in September 2017, argued that consumers would be confused over what to do with cannabis-infused food products, and argued that the legalization of edible cannabis products should occur concurrently with smokable products.[33] Weeks after the study was released, Bill C-45 was amended to include edibles.[34] In 2019, a second study released by Charlebois' team explored how the black market for cannabis-infused food products in the country could expand if Canada's regulatory framework does not adapt to meet its growth and evolution.[35][36]

In 2019, Charlebois' team released a cost analysis of Canada's Food Guide, a nutrition guide produced by Health Canada.[37] While the report lauded the Guide's increased recommendations for the consumption of plant-based proteins, fresh fruits, and vegetables, it suggested the rising cost of these food items could push more Canadian families into food insecurity should they try to follow the recommendations.[38]

Charlebois is a critic of Supply management (Canada), the country's quota system for poultry, eggs and dairy, and has advocated for major reforms to the system for more than two decades.[39][40][41][42][43] He spearheaded a report released by both Dalhousie University and the University of Guelph in 2020, which presented a 20-year roadmap, called Supply Management 2.0, to help the dairy industry become more competitive.[44][45][46][47][48]

Charlebois is also a supporter of genetically modified food ingredients, advocating for more transparency by way of strict labeling rules for consumers, but with a strong belief in the inherent safety of food products which include GMOs.[49]

Over the years, Charlebois has coined a few expressions to explain food trends, including "protein wars," which refers to tensions between existing animal protein sources and plant-based alternatives for consumers,[50][51] and the term "food category appropriation," which involves companies using well-known food descriptors such as cheese and meat but applying them to alternative products using different ingredients.[52]

Consumer advocacy

In an op-ed published on 21 February 2021, Charlebois reminded readers of the social contract which exists between dairy producers and dairy consumers, which is mediated by Canada's supply management system.[53] He remarked on the industry's use of palmitic acid (a palm oil derivative[54]) as a supplement to cow feed in order to augment the output of butterfat.[53][54][55] Some consumers were dismayed as many noticed that physical characteristics of the dairy products had undergone a significant change, notably in increased hardness and increased melting point. Charlebois noted that this was not beneficial to the consumers, who were surprised and had not been notified of the variation in the social contract. The incident was also known as "ButterGate",[53] apparently a term he coined.[54] The newsworthy item was picked up by NPR, an American broadcaster, twice in February 2021.[54][55]

Teaching philosophy

Charlebois is a frequent user of live case studies,[56] attempting to incorporate realism and the concept of co-opetition in the classroom.[57] Past live case studies involved companies like Sobeys, Unilever, Kraft Heinz, Monsanto, PepsiCo, Loblaw Companies, Gencor and Campbell Soup Company. He is a co-author of Marketing: Real People, Real Decisions, a textbook devoted to the real-world exploration of marketing research and execution published by Pearson Education Canada.

Appointments

Charlebois is a former member of the National Expert Board of the Canadian Food Inspection Agency. He is also a member of the Global Food Traceability Center's Advisory Council[1] and the Scientific Council of the Luxembourg-based Business Scientific Institute.[58] He has testified as an expert witness on several occasions before parliamentary committees on food policy-related issues. He has also been a visiting scholar at the University of São Paulo in Brazil, the University of Helsinki in Finland, NorthWestern A&F University in China, the University of Innsbruck in Austria, and the University of Sydney in Australia.

Entrepreneurship

Beside his scientist work [2] He founded the Canadian agri-food foresight institute. Janele Vezeau, his amazing wife and his brilliant son Mathieu are proudly part of the family business. [3]

Awards

Charlebois is a two-time winner of the Emerald Publishing Literati Award in research (2008, 2012).[59] He was also a three-time "Teacher of the Year" award winner in Saskatchewan (2006, 2007 and 2009). In 2015, Charlebois won the Bill Braithwaite Distinguished Professorial Award as a graduate faculty at the University of Guelph. In 2019, he won the Faculty of Management's Researcher of the Year Award at Dalhousie University.

Other

In 2018, Dalhousie University opened an investigation into complaints of bullying and harassment allegedly perpetrated by Charlebois during his tenure as Dean of the Faculty of Management.[60][61] The University hired an external investigator to assess the complaints and to provide a written report. Charlebois eventually stepped down from the Dean's position to launch a new research center, funded by the university.

References

  1. ^ "The Food Professor".
  2. ^ https://www.journaldemontreal.com/auteur/sylvain-charlebois
  3. ^ https://www.journaldequebec.com/2020/12/19/sylvain-charlebois-se-joint-au-journal
  4. ^ "Canadians will spend more in restaurants in 2018: Canada's Food Price Report".
  5. ^ https://the-food-professor.simplecast.com/episodes/sylvain-give-the-canadian-government-a-b-on-agriculture-coivd-19-support-pandemic-processing-plants-and-the-joy-of-gardening
  6. ^ "Dalhousie appoints New Dean of Management".
  7. ^ https://www.dal.ca/sites/agri-food.html
  8. ^ "Archived copy". Archived from the original on 29 August 2018. Retrieved 2 September 2018.{{cite web}}: CS1 maint: archived copy as title (link)
  9. ^ "University of Guelph". uoguelph.ca.
  10. ^ "Johnson-Shoyama Graduate School of Public Policy". schoolofpublicpolicy.sk.ca. 23 January 2015.
  11. ^ "Canada's Food Tracking Needs Improvement: Study". uoguelph.ca. 26 June 2014.
  12. ^ Charlebois Sylvain (2014). "Comparison of Global Food Traceability Regulations and Requirements". Comprehensive Reviews in Food Science and Food Safety. 13 (5): 1104–1123. doi:10.1111/1541-4337.12101.
  13. ^ Jean-Charles Le Vallée (20 November 2014). "2014 World Ranking: Food Safety Performance". conferenceboard.ca.
  14. ^ "Faculty Authored Papers – Johnson-Shoyama Graduate School of Public Policy". schoolofpublicpolicy.sk.ca. 16 January 2015. Archived from the original on 17 April 2015.
  15. ^ https://www.newfoodmagazine.com/article/128292/global-food-innovation/
  16. ^ "Rising Food Prices: U of G Economists Predict Some Relief in 2012". uoguelph.ca. 12 December 2011.
  17. ^ https://www.uoguelph.ca/research/sites/default/files/public/Research_50_Web_CC.pdf
  18. ^ "Canada's Food Price Report 2019 – Faculty of Management – Dalhousie University". Dal.ca. Retrieved 28 January 2019.
  19. ^ https://www.dal.ca/sites/agri-food/research/canada-s-food-price-report.html
  20. ^ https://ici.radio-canada.ca/nouvelle/1416068/hausse-prix-nourriture-sylvain-charlebois-rapport-prix-alimentaires-2020
  21. ^ https://www.realagriculture.com/2020/07/canadas-food-price-report-adds-saskatchewan-b-c-collaborators/
  22. ^ http://ca.wiley.com/WileyCDA/WileyTitle/productCd-1119071127.html
  23. ^ https://www.lapresse.ca/debats/opinions/201907/20/01-5234592-que-linventeur-de-la-poutine-se-leve-.php
  24. ^ "Dr. Sylvain Charlebois – Google Scholar Citations". Google Scholar. Retrieved 28 January 2019.
  25. ^ https://www.journals.elsevier.com/trends-in-food-science-and-technology
  26. ^ "A Bushel Half Full: Reforming the Canadian Wheat Board". cdhowe.org.
  27. ^ Jean-Charles Le Vallée (21 November 2014). "Benchmarking World Food Safety Performance". conferenceboard.ca.
  28. ^ "C.D. Howe, CWB spar on grain marketing data". 20 November 2008.
  29. ^ "Think-tank critical of wheat board performance | CBC News".
  30. ^ Le Vallée, Jean-Charles; Charlebois, Sylvain (2015). "Benchmarking Global Food Safety Performances: The Era of Risk Intelligence". Journal of Food Protection. 78 (10): 1896–1913. doi:10.4315/0362-028X.JFP-15-044. PMID 26408141.
  31. ^ Charlebois, Sylvain; Sterling, Brian; Haratifar, Sanaz; Naing, Sandi Kyaw (2014). "Comparison of Global Food Traceability Regulations and Requirements". Comprehensive Reviews in Food Science and Food Safety. 13 (5): 1104–1123. doi:10.1111/1541-4337.12101. ISSN 1541-4337.
  32. ^ Charlebois, Sylvain; Hielm, Sebastian (2014). "Empowering the regulators in the development of national performance measurements in food safety". British Food Journal. 116 (2): 317–336. doi:10.1108/BFJ-05-2012-0124.
  33. ^ "Canadians favour marijuana legalization, curious about weed edibles: Dalhousie survey | CTV News Atlantic".
  34. ^ "Plant height restrictions out, timeline for edibles added to Liberals' pot bill | CBC News".
  35. ^ Flanagan, Ryan (9 May 2019). "Where's the party? Survey finds Canadians losing interest in legalized cannabis". CTV News. Retrieved 12 September 2020.
  36. ^ https://www.cbc.ca/news/canada/nova-scotia/cannabis-edibles-study-dalhousie-university-sylvain-charlebois-1.5128514
  37. ^ https://www.cbc.ca/news/health/canada-food-guide-survey-half-of-canadians-face-barriers-1.5056251
  38. ^ https://www.theglobeandmail.com/canada/article-study-suggests-new-food-guide-is-more-affordable-only-under-specific/
  39. ^ Tamilia, Robert D.; Charlebois, Sylvain (2007). "The importance of marketing boards in Canada: A twenty‐first century perspective". British Food Journal. 109 (2): 119–144. doi:10.1108/00070700710725491.
  40. ^ "Charlebois: Milking NAFTA – Why supply management may be doomed | Ottawa Citizen". 8 August 2017.
  41. ^ "Charlebois has it all wrong, supply management is good for farmers and Canada – Farm Policy – Farmers' Voice | Dairy Farmers of Canada".
  42. ^ "Media Release – the Canadian Dairy Industry in a Post Supply Management Era: The Future of the Canadian Dairy Sector". 23 March 2012.
  43. ^ "Le Québec agricole face à une impasse". 15 February 2008.
  44. ^ https://www.dairyproducer.ca/supply-management-2-0/
  45. ^ https://financialpost.com/commodities/agriculture/major-reform-needed-to-buoy-canadas-dairy-supply-management-system-report
  46. ^ https://www.milkbusiness.com/article/revamp-canadas-dairy-supply-management-program-or-lose-half-industry
  47. ^ https://theorca.ca/visiting-pod/its-time-canada-stopped-protecting-its-dairy-industry/
  48. ^ https://www.canadiangrocer.com/top-stories/universities-propose-20-year-fix-it-plan-for-canadas-dairy-sector-98429
  49. ^ https://www.dal.ca/faculty/management/news-events/news/2018/05/24/release__dalhousie_study_finds_that_canadians_expect_mandatory_gmo_food_labelling.html
  50. ^ "Protein wars: Why men love meat".
  51. ^ "Sylvain Charlebois: Protein wars are here as diets are changing | Regina Leader-Post". 5 November 2018.
  52. ^ https://www.theglobeandmail.com/opinion/article-vegan-cheese-and-fake-meat-a-recipe-for-food-appropriation/
  53. ^ a b c CHARLEBOIS, SYLVAIN (21 February 2021). "The dairy industry's use of palm oil breaches its moral contract with Canadians". The Globe and Mail Inc.
  54. ^ a b c d https://www.npr.org/2021/02/24/971018428/baffled-canadians-spread-reports-of-hard-butter
  55. ^ a b https://www.npr.org/2021/02/26/971910738/why-is-room-temperature-butter-in-canada-mysteriously-harder-than-usual
  56. ^ "Guelph MBAs take the Pepsi Challenge".
  57. ^ "From Classroom to Boardroom: How International Marketing Students Earn Their Way to Experiential Learning Opportunities, and the Case of the "Beyond Borders of a Classroom" Program". Archived from the original on 26 August 2014.
  58. ^ "Professors of the Executive DBA – Business Science Institute".
  59. ^ "Emerald: Outstanding Paper Awards". emeraldinsight.com.
  60. ^ "Dalhousie looks into bullying, harassment complaints against school dean".
  61. ^ "Un professeur de l'Université Dalhousie fait l'objet de plaintes d'intimidation et de harcèlement".
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