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Popcorn (Romanian music style)

From Wikipedia, the free encyclopedia
Inna (left), Alexandra Stan (middle) and Edward Maya (right) are among the most notable performers of popcorn music, having released the hit singles "Hot" (2008), "Mr. Saxobeat" (2010) and "Stereo Love" (2009).

Popcorn is a subgenre of dance music that originated in Romania in the late 2000s. It is inspired by Europop and dance-pop, featuring house and trance rhythms and fast tempos. The arrangement is characterized by the use of syncopated synthesizers played in staccato, and brass.[1] Instruments such as accordions were eventually also included in several popcorn songs, which were most commonly performed in English.[1][2]

History

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In Romania, dance music started growing in popularity in the underground scene after the fall of the Ceaușescu communist regime in 1989. Since then, the Mamaia resort had established itself as a venue for international DJs. Romania's entry into the European Union in 2007 facilitated local musicians' and songwriters' contact with international music.[3] One of the earliest examples of popcorn music is the song "Sexy Thing" (2008) by David Deejay and Dony.[4] It is featured on their 2010 studio album Popcorn, after which the genre is named.[1][5]

Production trio Play & Win were also involved in the genre's development and worked on material for Akcent and Inna, among others.[1][4] The latter's song "Hot" (2008) experienced commercial success in Europe,[4] and was included on her 2009 album of the same name, which featured several other successful popcorn songs.[6] The genre eventually became mainstream internationally,[3] with "Stereo Love" by Edward Maya and Vika Jigulina, and "Mr. Saxobeat" by Alexandra Stan notably developing into worldwide hit singles.[1][4][7] At that time, popcorn music was one of the two main commercial music waves in Romania along with hip hop.[7] The popularity of popcorn music declined after the early 2010s.[1] Other notable artists include Tom Boxer, Antonia, Andreea Bănică, Deepside Deejays, Nick Kamarera, DJ Rynno, Sylvia, DJ Sava and Raluka.[1][7]

See also

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References

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  1. ^ a b c d e f g "Romanian Popcorn". Rate Your Music. Archived from the original on 1 June 2022. Retrieved 23 May 2024.
  2. ^ "Vika Jigulina, Edward Maya – Stereo Love". Die Welt (in German). 16 December 2010. Archived from the original on 14 March 2024. Retrieved 22 April 2024.
  3. ^ a b Smith, Gary (12 June 2010). "Romanian dance beats prove a hit throughout Europe". Reuters. Archived from the original on 9 May 2021. Retrieved 21 March 2024.
  4. ^ a b c d Ghinea, Andreea (18 July 2013). "De ce muzica popcorn a cucerit Romania si rockul clasic a fost uitat?" [Why did popcorn music conquer Romania and classic rock got forgotten?] (in Romanian). Ziare.com. Archived from the original on 17 April 2024. Retrieved 23 April 2024.
  5. ^ "'Popcorn', primul album semnat David Deejay si Dony!" ['Popcorn', the first album by David Deejay and Dony!] (in Romanian). Apropo TV. 15 February 2010. Retrieved 24 May 2024.
  6. ^ Apaza, Kevin (14 April 2014). "DirectLyrics Interviews Inna: Talks New Single, Her Sexiest Video Yet & Collaborations!". DirectLyrics. Archived from the original on 12 February 2018. Retrieved 23 May 2024.
  7. ^ a b c "Tabăra de muzică – sau de ce muzica dance românească are succes si rockul nu are succes" [The songwriting camp – or why Romanian dance music is successful and rock music is not] (in Romanian). Florin Grozea. 17 July 2013. Archived from the original on 1 November 2014. Retrieved 23 May 2024.