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List of Dragons' Den (British TV programme) offers Series 21-present

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The following is a list of offers made on the British reality television series Dragons' Den in Series 21–present, aired from 2024.

Series overview

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Series Episodes Start End Network
Series 21 (2024) 14 4 January 2024 4 April 2024 BBC One

Successful pitches

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Series 21

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Episode First aired Entrepreneur(s) Company or product name Money requested (£) Equity Given % Description of product Investing Dragon(s) Result After Filming Website Fate
Episode 1 4 January 2024 Christian and Ross Liang, and Natalie Dickenson [note 1] Standout Enterprises Ltd 30,000 20 Socks company employing people who have learning-disabilities Steven Bartlett and Peter Jones Signed [1] Active [1][2][3]
Episode 1 4 January 2024 Daniel Barnes and Rosalina Tejoprayinto Pop Specs 75,000 12 Express manufactured spectacles Sara Davies, Peter Jones, Touker Suleyman TBC [2] Active [4]
Episode 1 4 January 2024 Colin O’Brien Peggy Rain Ltd 80,000 45
(Drops to 25% if repaid within 12 months, or 30% if longer.)
Eco-friendly protection for washing lines Touker Suleyman Signed [3] Active [5][6]
Episode 1 4 January 2024 Oliver John-Miller, Benjamin and Joseph Gallagher Luxe Collective 100,000 3 Luxury second-hand marketplace Steven Bartlett Signed [4] Active [7][8]
Episode 2 11 January 2024 Alexander Nicolaou and Nicole Stanton NINI Organics 50,000 20 Organic skincare products Steven Bartlett and Peter Jones Signed [5] Active [9][10]
Episode 2 11 January 2024 Derry Green The Secret Garden Glamping 100,000 5 Luxury glamping destination Deborah Meaden TBC [6] Active [11]
Episode 3 18 January 2024 Sian and John Colderly Cosy Cinema 60,000 20 Pod sized cinema booths Gary Neville and Touker Suleyman TBC [7] Active [12]
Episode 3 18 January 2024 Giselle Boxer [note 2] Acu Seeds 50,000 12.5 Needle-free ear acupuncture Steven Bartlett Deal withdrawn [note 3] [8] Active [13][14][15][16]
Episode 3 18 January 2024 Liam Brown Full Power Cacao 50,000 25 (Steven Bartlett and Peter Jones hold 10% whilst Gary Neville will hold 5%) Cacao powered energy drink Steven Bartlett, Peter Jones and Gary Neville TBC [9] Active [17]
Episode 4 26 January 2024 Pavan Dhanjal Pavan Beauty 50,000 40
(Reduces to 20% if repaid within 12months)
South Asian beauty regime Touker Suleyman Signed [10] Active [18][19]
Episode 4 26 January 2024 Jessica Warch and Sidney Neuhaus Kimaï 250,000 3 Fine jewellery line Steven Bartlett Signed [11] Active [20][21]
Episode 5 1 February 2024 Victor Carpio Inventor Cat 45,000 40 Toothbrush for cats Deborah Meaden TBC [12] Active [22]
Episode 5 1 February 2024 Simon Hood and Charlene Mitchell-Hood Sopper Books 5 [note 4] 5 Online library of bespoke curated and narrated books All five dragons Signed [13] Active [23][24]
Episode 6 8 February 2024 Titi Belo Ori Lifestyle 60,000 25 Afro hairstyle products Emma Grede Signed [14] Active [25][26]
Episode 6 8 February 2024 Charlie Gilpin and Sam Moss Stocked 50,000 6 Frozen food stored in blocks Steven Bartlett Signed [15] Active [27][28]
Episode 6 8 February 2024 Ciaran and Denise Byrne The Head Plan 80,000 10 Range of wellness products and journals. Peter Jones Signed [16] Active [29][30]
Episode 7 15 February 2024 Jasmine Wicks-Stephens Faace 60,000 15 Skincare brand Steven Bartlett and Peter Jones and Touker Suleyman Signed [17] Active [31]
Episode 7 15 February 2024 Gemma Connolly Scoff Paper 50,000 25 Edible potato-infused gift cards for dogs Sara Davies Signed [18] Active [32][33]
Episode 7 15 February 2024 Mike Gordon and Ben Whittaker Kerbo Charge 50,000 6 Protective cover for EV charging cables Deborah Meaden Signed [19] Active [34][35]
Episode 8 22 February 2024 Joe Woolf Tasty Mates 60,000 20 (15% once investment is repaid) Gummy candy range Peter Jones Signed [20] Active [36][37]
Episode 8 22 February 2024 Dave Weller Randy Cow 80,000 40 Waterproof pocket beachwear Peter Jones and Touker Suleyman TBC [21] Active [38]
Episode 9 29 February 2024 Martin Orty and Jane Sibley Sibstar 125,000 10
(plus 5% advisory shares for each dragon)
Financial spending for dementia Sara Davies and Deborah Meaden Signed [22] Active [39][40]
Episode 9 29 February 2024 Joe Gray and Lottie White Myo Master 100,000 10
(Drops to 5% if investment is repaid within 12 months)
Sports recovery products Sara Davies and Gary Neville TBC [23] Active [41]
Episode 10 7 March 2024 Diane Challender Zebedee Any Angle 75,000 40
(Drops to 30% if investment is repaid within 18 months)
Non-slip clothes rails Sara Davies Signed [24] Active [42][43]
Episode 10 7 March 2024 João Andrade and Camillo Scarselli One Hundred Group 100,000 5
(Bartlett will also take 5% royalties on sales of merchandise until the investment is repaid)
Trail-running world championship Steven Bartlett TBC [25] Active [44]
Episode 11 14 March 2024 Kitty August The Natural Play Makeup Company 75,000 20 Children’s make-up Deborah Meaden TBC [26] Active [45]
Episode 11 14 March 2024 Anthony Cherry Time:O:Stat 80,000 30
(Reduces to 20% upon investment being repaid)
Thermostat for landlords Touker Suleyman TBC [27] Active [46]
Episode 12 21 March 2024 Amelia Christie-Miller Bold Bean Co 50,000 7.5 Seasoned butter beans Deborah Meaden Failed [note 5] [28] Active [47][48]
Episode 12 21 March 2024 Flinty Bane and Ben Barter Skin 50,000 10 Price comparison app for skin products Sara Davies Signed [29] Active [49][50]
Episode 13 28 March 2024 Gina Farren Glaize Manicure 100,000 8 Stick on finger nails Sara Davies and Deborah Meaden TBC [30] Active [51]
Episode 13 28 March 2024 Louise and Ian Toll Furr Boost Drink 50,000 30
(Drops to 20% if investment is repaid within 12 months.)
Vitamin based smoothies for dogs Touker Suleyman Failed [note 6] [31] Active [52][53]
Episode 14 4 April 2024 Charlotte and Grant Clemence Yard Art UK Ltd 50,000 35
(Drops to 25% if investment is repaid within 18 months.)
Outdoor art pieces Steven Bartlett and Sara Davies Signed [32] Active [54][55]
  1. ^ Ross Liang was the first entrepreneur who has down's syndrome to gain investment on the show.
  2. ^ Giselle Boxer was the first entrepreneur to receive offers from six dragons.
  3. ^ See Acu seeds controversy
  4. ^ Sopper Books' pitch for £1, valuation of £100 and investment of £5 is the lowest in the show’s history to date.
  5. ^ Bold Bean Co's investment does not appear to have completed. Miller has suggested she was dissatisfied with sales and growth in the months following her appearance and has been critical of how her pitch was edited. Remains active.
  6. ^ Furr Boost Drink's investment does not appear to have completed. The company's website blog suggests either party withdrew during due diligence. Remains active.

Rejected Investments

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Series 21

[edit]
Episode First aired Entrepreneur(s) Company or product name Money offered (£) Equity offered % Description of product Proposed Dragon(s) Website Fate
Episode 5 1 February 2024 Timothy Binnington and Daniella Binnington-Nessman Manta Hair 240,000 24 / 33 Sensitive hair brushes range Sara Davies, Peter Jones and Touker Suleyman [note 1] [33] Active [56]
Episode 9 29 February 2024 Richard Marles Park Life 150,000 30 / 20 Frisby style dog-biscuits Peter Jones and Touker Suleyman [note 2] [34] Active [57]
Episode 11 14 March 2024 Bob Gokani Ezidrops 30,000 30
(Reduces to 20% upon investment being repaid)
Eye and ear drop tool Peter Jones and Touker Suleyman [note 3] [35] Active [58]
Episode 12 21 March 2024 Peony Li We Are Jude 100,000 3 Bladder supplements Emma Grede and Peter Jones [note 4] [36] Active [59]
  1. ^ Manta Hair rejected the offers of investment, deeming the equity requested to be too high. Remains active.
  2. ^ Park Life rejected the offers of investment, deeming the equity requested to be high. Remains active.
  3. ^ Ezidrops rejected the offers of investment, disagreeing with the dragon’s feedback on his overall strategies and refusing to part with more than 5%. Remains active.
  4. ^ We Are Jude rejected the offers of investment, refusing to part with more than 1.5%. Remains active.

Failed Pitches

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Series 21

[edit]
Episode First aired Entrepreneur(s) Company or product name Money requested (£) Equity offered (%) Description of product Dragons' reaction Website Fate
Episode 2 11 January 2024 Dr Chanise Thompson and Shanett Thompson Renter Score 50,000 15 Advisory services for mortgages based on rent paid Renter Score’s pitch failed due to the dragons’ belief that credit score websites offered more legacy and would quickly implement any differences noted. Steven Bartlett did however offer to advise the business for a short time. Remains active. [37] Active [60]
Episode 2 11 January 2024 William Watt Above Below 100,000 5 Tow raft for swimhiking rucksacks Above Below’s pitch failed due to Watt’s difficulty in explaining his business model, whilst the dragons cited a lack of value in patenting and significant financial losses. Peter Jones overall summarised Watt’s pitch as terrible. Remains active. [38] Active [61]
Episode 3 18 January 2024 Billy Childs BC Boots UK 100,000 10 Match worn and player issued football boots BC Books UK’s pitch failed due to the dragons citing low profits and belief that sports memorabilia of such value should have profits donated to charity. Gary Neville did however offer to advise the business for a short time. Remains active. [39] Active [62][63]
Episode 4 25 January 2024 Daniel Westall and Naomi Walmsley The Stone Age Company 40,000 20 Stone-age education and work shops The Stone-Age Education’s pitch failed due to the dragon’s citing annual losses for 5 years and belief that they lacked the skills to run the business. Peter Jones however did offer to advise the business for a short time. Remains active. [40] Active [64]
Episode 4 26 January 2024 Isaac Tambini Pola Poles 50,000 15 Alternative to ice lollys Pola Poles pitch failed due to the dragon's disbelief that the lollies would compete against bigger brands and that Tambini understood the market. Remains active. [41] Active [65]
Episode 5 1 February 2024 Janani Prabhakaran Unbaggeded 80,000 10 Luggage pick-up service Unbaggeded’s pitch failed due to the dragon’s concern over the royalties of outsourcing baggage storage and low profit margins. Remains active. [42] Active [66]
Episode 6 8 February 2024 William Hogge The Inhaler Tailor 80,000 10 Protective cases for asthma inhalers The Inhaler Tailor’s pitch failed due to the dragon’s concerns over Hogge’s ability to create a manufacturing line so soon and lacked a innovative design. Touker Suleyman did however offer to advise the business on resourcing for a short time. Remains active. [43] Active [67]
Episode 7 15 February 2024 Maria Antoniou Chocolate Moments 50,000 20 Chocolate bar blended with crisps Chocolate Moments’ pitch failed due to the dragons citing low profits and concerns over the packaging and niche market. Remains active. [44] Active [68]
Episode 8 22 February 2024 Charlie Rudkin-Wilson Müll Club 30,000 12 Plastic recycling scheme Müll Club’s pitch failed due to the dragon’s concerns over profitability and lack of widespread opportunity to distribute. Remains active. [45] Active [69]
Episode 8 22 February 2024 Shabbir Mookhtiar and Dinesh Patil Cook My Grub (renamed ”Flavers”) 150,000 7 Gourmet ready meal app Cook My Grub’s pitch failed due to the dragons citing high losses and concerns that the company would not raise investment nor profit by the millions in a bid to compete. Remains active. [46] Active [70]
Episode 9 29 February 2024 Daniel Vajsabel Meetini (We Are Spirits) 75,000 15 Electric built-in bar cargo bicycle Meetini’s pitch failed due to the dragons citing low sales, low profits and clashes of eco-friendly and non-eco friendly packaging. Remains active. [47] Active [71]
Episode 10 7 March 2024 Danny, Ricky and Nick King Goats of the Gorge 30,000 10 Goat milk skincare brand Goats of the Gorge’s pitch failed due to the dragons citing major competition and lack of vegan friendly ingredients. Remains active. [48] Active [72]
Episode 10 7 March 2024 David Doughty and Barry Shanks DD Aviation 75,000 5 Space travel DD Aviation’s pitch failed due to the dragons suggesting the company may already have the money asked for and concerns over the company depending on investors introducing them to wealthy customers only. Remains active. [49] Active [73]
Episode 11 14 March 2024 Marietta Hickman Cheeky Nibble 60,000 10 Free-from dessert-inspired granola Cheeky Nibble’s pitch failed due to the dragon’s concerns over the direct to consumer sales strategy and citing a high level of sugar in the product. Remains active. [50] Active [74]
Episode 12 21 March 2024 Nodar Babuadze and Nino Loladze Automated shower cleaner 50,000 10 Automated cleaning system for showers Automated shower cleaner’s pitch failed due to the dragons citing the major installation cost would see customers prefer paying a cleaner. Remains active. [51] Active [75]
Episode 13 28 March 2024 Stephen Keane Audio Mag Media 75,000 10 Children’s special needs educational magazine Audio Mag Media’s pitch failed due to the dragons citing Keane did not own the exclusive rights to the product's technology and lacked scalability. Remains active. [52] Active [76]
Episode 13 28 March 2024 Abeer Iqbal Remy Sleep 80,000 5 Bean bags/pods and weighted blankets Remy Sleep’s pitch failed due to the dragons citing averaging sales, concerns over Iqbal’s digital marketing strategy and use of polystyrene. Remains active. [53] Active [77]
Episode 14 4 April 2024 Peter Taylor Nidhogger Mead 80,000 5 Honey and mead infused alcohol beverages Nidhogger Mead’s pitch failed due to the dragon’s concerns over wholesale margins leaving the company financially unstable and lacked mainstream scalability. Remains active. [54] Active [78]
Episode 14 4 April 2024 Rich Baxter Stomp It Foot Drum Kit [note 1] 50,000 25 Foot operated drum-kit Stomp It Foot Drum Kit’s pitch failed due to the dragon’s concerns over high competition from natural drum kits and lacking a scalable opportunity. Remains active. [55] Active [79]
Episode 14 4 April 2024 Carrie and Tori Nail Pad 60,000 35 Self-manicure aids Nail Pads’ pitch failed due to the dragons citing over-expenditure on patents, high competition and the duo's requirement for excessive advice. Touker Suleyman did however offer to advise the business for a short time. Remains active. [56] Active [80]
Episode 14 4 April 2024 Charlotte and Wesley Pierce Wiggy 50,000 10 Natural vitamins and minerals alternative to viagra Wiggy’s pitch failed due to the dragons citing the duo’s lack of knowledge on nutrition and struggle to dissolve the sachets. Remains active. [57] Active [81]
  1. ^ Stomp It Foot Drum Kit was the only pitch to appear at a reduced length in this series.

References

[edit]
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  2. ^ Maguire, Chris (8 January 2024). "How to slay two Dragons just by being nice". TechBlast. Retrieved 17 January 2024.
  3. ^ "STAND OUT ENTERPRISES LIMITED Company number 13883238". Companies House. Retrieved 4 January 2024.
  4. ^ "FAST POP SPECS LTD Company number 13069041". Companies House. Retrieved 4 January 2024.
  5. ^ "Irish inventor gets 'Dragon's Den' green light for covered clothes line". News Talk. 5 January 2024. Retrieved 21 February 2024.
  6. ^ "Peggy Rain Limited". Solo Check. Retrieved 4 January 2024.
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  32. ^ "Crafting queen to dragon". sara-davies.com. Retrieved 16 February 2024.
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