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HeyDay (restaurant)

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Coordinates: 45°29′46″N 122°34′42″W / 45.4960°N 122.5782°W / 45.4960; -122.5782
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HeyDay
HeyDay's counter at Collective Oregon Eateries, 2024
Map
Restaurant information
EstablishedMay 2020 (2020-05)
Owner(s)Lisa Nguyen
Street address3612 Southeast 82nd Avenue
CityPortland
CountyMultnomah
StateOregon
Postal/ZIP Code97266
CountryUnited States
Coordinates45°29′46″N 122°34′42″W / 45.4960°N 122.5782°W / 45.4960; -122.5782
Websiteheydaypdx.com

HeyDay (also known as Heyday) is a doughnut shop in Portland, Oregon, United States.[1] Lisa Nguyen started the business as a pop-up restaurant in 2020, during the COVID-19 pandemic, before moving to the food cart pod Collective Oregon Eateries in southeast Portland's Lents neighborhood in 2023. Specializing in mochi donuts, HeyDay has garnered a positive reception.

Description

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The doughnut shop HeyDay operates in the food cart pod Collective Oregon Eateries (CORE) in southeast Portland's Lents neighborhood. HeyDay specializes in mochi donuts made with wheat and rice flour;[2] most are fried, though the ube variety is baked.[3] The nonya kaya doughnuts have pandan.[4] Other varieties have included baked apple, black sesame, ca phe sua (Vietnamese coffee),[5] dark chocolate peanut butter, gingersnap, guava,[6] lychee,[7] raspberry cheesecake, white chocolate matcha, and vanilla bean sprinkle.[8] Doughnuts are topped with various crumbles, frostings, or glazes using Southeast Asian ingredients such as coconut sweet corn, passionfruit,[9] and yuzu.[10] HeyDay also makes bear-shaped cake doughnuts and other baked goods such as biscuits and danishes.[11]

History

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Lisa Nguyen started HeyDay as a pop-up in May 2020,[2][12] during the COVID-19 pandemic,[5] initially selling at local cafes and tea shops including Portland Cà Phê.[9] In 2021, Nguyen announced plans to move into CORE.[9] In 2022, HeyDay was a vendor at the Tiger Tiger music festival.[13] The business began operating at CORE in May 2023.[12] In 2024, HeyDay launched Sunday Bakeshop, a rotating menu of cakes, cookies, cream puffs, macarons, pies, and other Vietnamese baked goods and desserts.[14]

Collaborations

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In 2021, HeyDay collaborated with restaurants Hat Yai and XLB for the food festival Feast Portland.[9] HeyDay also participated in the Portland edition of Bakers Box, a project highlighting Asian American and Pacific Islander (AAPI) bakers in various U.S. cities; the Portland event was hosted by Berlu and featured eighteen businesses.[15] HeyDay partnered with ice cream company Salt & Straw to sell pandan cream sodas with vanilla ice cream to raise funds for victims of the 2023 Hawaii wildfires. HeyDay also donated some profits made from four waffle varieties: cornmeal cheese-bacon rice flour with gochujang honey; rice flour with brie and fig jam; ube; or matcha with maple syrup and condensed milk.[16]

Reception

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In 2021, Denise Castañon of the magazine PDX Parent wrote: "HeyDay doughnuts are made for Instagram. The business uses the social media outlet to spread the word, and the photogenic, uniquely shaped and charmingly decorated rings cry out to be posted on your feed."[8] Zoe Baillargeon included HeyDay in Bon Appétit's 2023 overview of Portland's eight best doughnut shops.[11] Rebecca Roland and Nick Townsend included the business in Eater Portland's 2024 list of the city's "most delicious" doughnuts.[17]

See also

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References

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  1. ^ Profenna, Chiara (2023-06-29). "From pop-ups to a permanent location, HeyDay is forging community through doughnuts". The Oregonian. Archived from the original on 2023-07-14. Retrieved 2024-07-01.
  2. ^ a b Jackson-Glidden, Brooke (2020-09-03). "Why Mochi Doughnuts Are Trending in Portland Right Now". Eater Portland. Archived from the original on 2024-03-18. Retrieved 2024-07-01.
  3. ^ Garcia, Krista (2020-10-21). "Portland's Knockout Ube Treats". Eater Portland. Archived from the original on 2023-04-09. Retrieved 2024-07-01.
  4. ^ Garcia, Krista (2020-09-22). "Portland's Top Pandan Treats". Eater Portland. Archived from the original on 2021-09-25. Retrieved 2024-07-01.
  5. ^ a b "HeyDay Doughnuts pops up in Portland with global flavors". KOIN.com. 2021-12-09. Archived from the original on 2022-01-24. Retrieved 2024-07-01.
  6. ^ "Ahem, This Is Your Sign to Book a Food Trip to Portland". Cosmopolitan. 2022-11-14. Archived from the original on 2024-01-23. Retrieved 2024-07-01.
  7. ^ "Explore Portland Like a Tourist". PDX Parent. Archived from the original on 2023-10-04. Retrieved 2024-07-01.
  8. ^ a b "Family Supper: Doughnut Time". PDX Parent. Archived from the original on 2024-02-26. Retrieved 2024-07-01.
  9. ^ a b c d Jackson-Glidden, Brooke (2021-08-10). "Doughnut Pop-Up Heyday Will Open a Shop in the CORE Food Pod". Eater Portland. Archived from the original on 2021-08-11. Retrieved 2024-07-01.
  10. ^ "Tour 3 New SE Portland Restaurants: Câche Câche, Grand Amari, Heyday". Portland Monthly. Archived from the original on 2023-09-18. Retrieved 2024-07-01.
  11. ^ a b Baillargeon, Zoe (2023-08-31). "The 8 Best Donut Shops in Portland, OR". Bon Appétit. Archived from the original on 2024-06-25. Retrieved 2024-07-01.
  12. ^ a b Jackson-Glidden, Brooke (2023-05-16). "After Years of Anticipation, Heyday's Doughnut Counter Opens Next Week". Eater Portland. Archived from the original on 2023-05-16. Retrieved 2024-07-01.
  13. ^ "Tiger Tiger music festival celebrates Portland's Asian American and Pacific Islander communities". Oregon Public Broadcasting. Archived from the original on 2024-02-23. Retrieved 2024-07-01.
  14. ^ Wong, Janey (2024-05-24). "The Food Cart Pod at Portland State University Will Remain Open". Eater Portland. Archived from the original on 2024-05-26. Retrieved 2024-07-01.
  15. ^ "Bakers Box, an All-Asian American Pastry Pop-Up, Comes to Portland". Portland Monthly. Archived from the original on 2024-03-12. Retrieved 2024-07-01.
  16. ^ Wong, Janey (2023-08-15). "These Portland Restaurants, Bars, and Breweries Are Raising Money for Maui Wildfire Relief". Eater Portland. Archived from the original on 2024-03-02. Retrieved 2024-07-01.
  17. ^ Roland, Rebecca (2016-02-15). "Where to Find Portland's Most Delicious Doughnuts". Eater Portland. Archived from the original on 2021-10-27. Retrieved 2024-07-01.
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