Draft:Leo Hirschfeld

From Wikipedia, the free encyclopedia

Leo Hirschfeld was an Austrian businessman and founder of Tootsie Roll Industries.

Leo Hirschfeld
Born1868
DiedJanuary 13[2], 1922 (aged 53 or 54)
Cause of deathself-inflicted gunshot
Burial placeFresh Pond Crematory and Columbarium

He was allegedly born on 1868 in Austria, nothing is known about his childhood.[1]

Hirschfeld's early history in candy is up for debate as some recognize that he started his own candy store in New York City in 1896, while others say that he was a long-standing employee of the famous confectionery company, Stern & Saalberg.[2]

It is known that Leo had been working for Stern & Staalberg since he had moved to Manhattan to work there in the early 1890s. Hirschfeld applied for a patent on the texture of Tootsie Rolls in 1907, the patent was awarded in 1908. A year later, Stern & Staalberg’s marketing and advertising push for Tootsie Rolls began. The origin of the name Tootsie is a debate, as it is said that it was the nickname of his daughter Clara[3], however, Tootsie was also the name of the child spokesperson for a gelatin candy that Stern & Staalberg patented, so is possible that the Tootsie Roll may have been “christened” in Leo's son Clara’s honor.[4]

On 1922, Hirschfeld's company was renamed Sweets Co. of America.[5]

The business forced Hirshfield out about a year later, and he started a new company, Mells Candy Corporation, also known as The Merry Mells Company.

On January 13, 1922, due to health and family issues he comitted suicide.[6] He died that same day.[7] He was buried two days later on Fresh Pond Crematory and Columbarium. Mells failed on 1924.

Notes[edit]

1.^ Although some sources indicate the day of his death as January 15 and not the 13th, this could actually be the date of his burial, which occurred two days after his suicide.

References[edit]

  1. ^ "Leo Hirshfield".
  2. ^ "The Beginning Of Tootsie Rolls".
  3. ^ "The Untold Truth Of Tootsie Rolls".
  4. ^ "How Tootsie Rolls Got Their Name".
  5. ^ "Tootsie Roll Industries Inc".
  6. ^ "TOOTSIE ROLL INDUSTRIES COMPANY HISTORY TIMELINE".
  7. ^ "Tootsie Roll Tragedy: The Real Leo Hirschfeld Story".

External links[edit]