Draft:Ettore Sole
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Ettore Sole | |
|---|---|
| File:Ettore Sole.jpg Ettore Sole in 2023 | |
| Born | 1950s Verona, Italy |
| Nationality | Italian |
| Occupation | Entrepreneur |
| Known for | Founder of the Mercatino dell'Usato franchise |
Ettore Sole (born in Verona, Italy, in the 1950s) is an Italian entrepreneur, known for founding the Mercatino dell'Usato franchise, the largest second-hand store chain in Italy. Through his initiative, Sole has promoted the reuse of goods, contributing to sustainability and the circular economy.
Biography
[edit]Ettore Sole was born and raised in Verona, where he developed an interest in entrepreneurship from a young age. In the late 1980s, inspired by the idea of giving new life to used items, he founded the first "consignment store" in Italy. This business model allows customers to sell their used items through the store, which retains a percentage of the proceeds.
Founding of Mercatino dell'Usato
[edit]In 1995, Ettore Sole's vision took shape with the creation of Mercatino srl, a company dedicated to the purchase and sale of used items. His basic philosophy was simple: give a second chance to items, thus reducing waste and offering products at affordable prices. This concept quickly gained popularity, leading to the creation of the Mercatino dell'Usato franchise.
Today, Mercatino dell'Usato has over 200 stores across Italy and some abroad, becoming a reference point for those looking for quality second-hand items. The chain offers a wide range of products, from furniture to electronics, clothing, and toys.
Impact and Contributions
[edit]Ettore Sole is recognized not only for the commercial success of his store chain but also for his positive impact on the environment. Through Mercatino dell'Usato, he has helped spread the culture of reuse and recycling, raising public awareness of the importance of sustainability.
Sole has received numerous awards for his contributions to the circular economy and continues to be an example of ethical and responsible entrepreneurship.
Personal Life
[edit]Despite his success, Ettore Sole has remained a reserved person, focused on his work and his mission to promote reuse and sustainability. He lives in Verona with his family, continuing to support local initiatives and expanding the Mercatino dell'Usato network.