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Always (Samantha Jade song)

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"Always"
Single by Samantha Jade
from the album Nine
Released26 February 2016 (2016-02-26)
Recorded2015
GenrePop
Length3:01
LabelSony
Songwriter(s)
Producer(s)Jon Levine
Samantha Jade singles chronology
"Shake That"
(2015)
"Always"
(2016)
"Hurt Anymore"
(2016)
Music video
"Always" on YouTube

"Always" is a song by Australian recording artist, Samantha Jade. The song was written by Samantha Jade, Jon Levine & Carmen Reece. It was released as the second single from Nine on 26 February 2016. The song's accompanying music video was released on 3 March 2016.

Background and release

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"Always" was the final track written for Nine. Jade describes it as being "about finding that person, your one, the one you keep falling in love with,"[1] and as one of the album's "very fun pop songs that make you feel like letting go and enjoying the good times".[2]

The song was originally scheduled for release as a single on 6 November 2015.[3] It was announced and released for pre-order on 6 October 2015, however Jade changed course and decided to give previous single "Shake That" a second promotional push and "give the album its moment as well."[4]

On 10 February 2016, Jade re-announced "Always" as her next single, for release on 26 February 2016.[5] On 14 February 2016, Jade launched an "Always" Valentine's Day promotion through Tweematic, an online "photo booth" where fans could take a picture with her to share on social media.[6]

A "stream to unlock" promotion was unveiled on 17 February 2016, where a behind-the-scenes look at the music video would be unlocked after reaching a certain amount of streams on Spotify.

"Always" features heavily in the on-air promotions for Jade's Home and Away episodes. A 90-second trailer premiered on 7 March 2016, integrating scenes from the music video with scenes from the show.[7]

Music video

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The official music video for "Always" premiered on 3 March 2016 on Yahoo7,[8] and was released on Vevo the following day.[9] It features Jade's Home and Away co-star, Nic Westaway, as her love interest.[10]

Live performances

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On 5 March 2016, Jade performed "Always" for the first time on television at the Weekend Sunrise Parathon.[11] On 8 March 2016 she performed the single on Sunrise.[12] "Always" was also performed on The Morning Show on 16 March 2016.[13]

Track listing

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  1. "Always" – 3:01
  2. "Always" (Instrumental) – 3:01

Charts

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Chart (2016) Peak
position
Australia (ARIA)[15] 28
Australian Artist Singles (ARIA)[16] 4

Release history

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Region Date Format Label Catalogue
Australia 26 February 2016 Sony Music Australia CD single 88875163082

References

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  1. ^ "Samantha Jade rises above crushing grief and industry knockdowns to realise her debut pop record dream". news.com.au. Retrieved 25 February 2016.
  2. ^ "Samantha Jade Unveils The Cover And Tracklist Of Debut LP 'Nine'". Idolator. Retrieved 25 February 2016.
  3. ^ Jade, Samantha. "Twitter status". Twitter. Retrieved 21 February 2016.
  4. ^ "POP CHAT : Samantha Jade". auspOp. Retrieved 25 February 2016.
  5. ^ Jade, Samantha. "Twitter status". Twitter. Retrieved 25 February 2016.
  6. ^ Jade, Samantha. "Twitter status". Twitter. Retrieved 25 February 2016.
  7. ^ "Samantha Jade - Home and Away + Always". Buffer. Archived from the original on 8 March 2016. Retrieved 8 March 2016.
  8. ^ "'Home and Away' Twitter status". Twitter. Retrieved 8 March 2016.
  9. ^ "'Vevo Australia' Twitter status". Twitter. Retrieved 8 March 2016.
  10. ^ Jade, Samantha. "Twitter status". Twitter. Retrieved 25 February 2016.
  11. ^ "Samantha Jade performs LIVE". Yahoo!7. Retrieved 7 March 2016.
  12. ^ "Samantha Jade performs 'Always' LIVE". Yahoo!7. Retrieved 8 March 2016.
  13. ^ "Samantha Jade performs 'Always' LIVE". Yahoo!7. Retrieved 16 March 2016.
  14. ^ "Always (SIGNED COPY) by Samantha Jade". Sanity. Archived from the original on 6 October 2015. Retrieved 25 February 2016.
  15. ^ "Samantha Jade – Always". ARIA Top 50 Singles. Retrieved 19 March 2016.
  16. ^ "ARIA Australian Artist Singles Chart". ARIA. Retrieved 23 March 2016.